On User Onboarding

On User Onboarding

I recently did a product huddle with one of our portfolio companies. They’re in a somewhat regulated industry and customer privacy is a chief concern shaping their product. But we’re not there yet. Because to provide this kind of experience, we need a lot of...
Cost per Lede: A Modern Marketers CPL

Cost per Lede: A Modern Marketers CPL

Getting a good “lead” remains the metric that matters the most to marketers. To a journalist, a good “lede” is a great headline that entices readers to read the full story. Modern marketers can join the charge forward — and improve program ROI—by adopting a new CPL:...