The Lasting-Mover Advantage

The Lasting-Mover Advantage

Last·ing Mov·er Ad·van·tage (noun): a real and sustainable benefit enjoyed by an innovative company that enters a market and owns the customer use-case, the customer thoughts and actions and the customer relationship. We see a lot of founders and corporate executives...
The Art of Social Selling

The Art of Social Selling

(Ladders recently spoke with GrowthX on the art of social selling, why Conversation Intelligence is changing the shape of sales, and the key steps to get into the field.) What was the impetus for launching GrowthX? Seventy-percent of funded startups fail.  And eight...
The Secret to Finding Product/Market Fit

The Secret to Finding Product/Market Fit

(This interview was conducted by and originally published on the HowToWeb blog. Find it and other great content here.) Q1: What does a growth mindset mean to you? A growth mindset means you believe in your ability to be a learn-it-all and not a know-it-all. In the...
Top Strategies to Close End-of-Quarter Deals

Top Strategies to Close End-of-Quarter Deals

(This article originally authored by Charlotte Leasia and Kathryn Aragon appeared on saleshacker.com) End of quarter… It can evoke a range of emotions. For some, EOQ (end of quarter) brings up reflection, planning, and celebrating company milestones. For those of us...