Orchestrating Sales and Customer Success Alignment

Orchestrating Sales and Customer Success Alignment

This article was originally posted on SaaS Growth Strategies, Lincoln Murphy’s Marketing, Sales, and Customer Success Thought Leadership blog. If you aren’t familiar with the concept of Customer Success yet, it’s when your customers achieve their Desired Outcome...
You Only Get Paid When Your Customers Succeed

You Only Get Paid When Your Customers Succeed

What would you do differently if you only got paid if a customer succeeds? Over the years I’ve seen business coaches, gurus, and experts ask different versions of this question, always in the form of a thought experiment. But I’m here to tell you this isn’t a thought...