Go To Market in 2023

Go To Market in 2023

Traction speaks louder than words and pitch decks. Even more so in 2023! And not just any traction. In 2023, your traction must be the result of a capital efficient go-to-market strategy. Regardless of your specific product and market, there are 4 keys to executing...
What’s It Take to Find PMF?

What’s It Take to Find PMF?

Not finding product-market fit (and the systematic revenue that follows) is the most common cause of startup failure. So, what does it take to find product-market fit? I’m not asking how you find product-market fit. I covered that in this blog post. I’m asking about...
5 Steps to Confirm PMF

5 Steps to Confirm PMF

We all know that finding product-market fit is critical for any founder looking to grow their startup and attract investors. Accelerator and investors constantly stress to founders that they must acquire and demonstrate that they have product-market fit in order to be...