by Max Menke | Mar 9, 2023 | Home Page
Traction speaks louder than words and pitch decks. Even more so in 2023! And not just any traction. In 2023, your traction must be the result of a capital efficient go-to-market strategy. Regardless of your specific product and market, there are 4 keys to executing...
by Max Menke | Feb 22, 2023 | Home Page, How To
Not finding product-market fit (and the systematic revenue that follows) is the most common cause of startup failure. So, what does it take to find product-market fit? I’m not asking how you find product-market fit. I covered that in this blog post. I’m asking about...
by Max Menke | Jul 28, 2022 | Home Page, How To
We all know that finding product-market fit is critical for any founder looking to grow their startup and attract investors. Accelerator and investors constantly stress to founders that they must acquire and demonstrate that they have product-market fit in order to be...
by Max Menke | Jan 7, 2022 | Home Page, How To
Think about your work email inbox for a second. Every day, other businesses are reaching out to you. What do you typically do with those messages and emails? We bet you delete them. But, why do you delete them? Because the email writer clearly doesn’t know who...
by Max Menke | Jan 7, 2022 | Home Page, How To
Once you launch your go-to-market strategy, you shouldn’t have to wait until the end to find out if you’ve been successful. What does a successful go-to-market strategy look like? There are several checkpoints along the way that will tell you whether your...
