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At Early Stage, Selling SaaS Requires Flipping the Acronym

At Early Stage, Selling SaaS Requires Flipping the Acronym

by GrowthX | Feb 25, 2021 | Home Page

If you’re in the early stages of selling a SaaS product, it’s time to rethink the meaning of SaaS. In the early stages of bringing disruptive innovation to market, the acronym SaaS stands for Service as a Software (not Software as a Service). It’s...
How to Avoid Wasting Time on the Wrong Sales Collateral

How to Avoid Wasting Time on the Wrong Sales Collateral

by Max Menke | Feb 24, 2021 | Home Page

One of the biggest mistakes founding teams make is wasting time and energy on developing superfluous marketing and sales collateral. If you haven’t found your ideal customer profile or locked down your marketing messaging, anything you create will potentially be...
Why 3-D Revenue is the Best Revenue Model for Startups

Why 3-D Revenue is the Best Revenue Model for Startups

by Andrew Goldner | Feb 23, 2021 | Home Page

I wish I had a virtual reality app for startup founders that offered a 3-D view of their revenue. We would put on our gear and go for an immersive deep dive to uncover which dollars were profitable, predictable and scalable – and then only scale those dollars....

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