Venture Capital and
Go-to-Market Expertise
You find product-market fit and we find investment opportunities.
Traction Speaks Louder Than Words
We are early-stage innovation investors with significant go-to-market experience.
Our portfolio companies get access to our Market Acceleration Program (MXP) team. They work alongside our founders and help them find product-market fit.
The Google Maps of Go to Market
All founders have access to our go-to-market expertise via MXP Online.
We rely on the real results from MXP Online to identify and qualify investment opportunities.
“We chose GrowthX as investors for their B2B expertise and their stellar Market Acceleration Program.“
“I highly recommend the GrowthX MXP Online program. The knowledge we have acquired through this program has made an immediate impact in our business. “
“The team at GrowthX is more than just a group of check writers, they are partners who help us reach our full potential.”
“Within a week of using MXP Online, it completely turned around how I approached growth. I love how MXP Online approaches growth as a science experiment, solving for one variable at a time.“
Flight Rules: An Astronaut’s Guide to Life in a Startup
I recently read Commander Chris Hadfield’s book, “An Astronaut’s Guide to Life on Earth.” It offers a rare glimpse into an industry premised on iteration and built on decades of astonishing successes and spectacular failures…
At Early Stage, Selling SaaS Requires Flipping the Acronym
If you're in the early stages of selling a SaaS product, it's time to rethink the meaning of SaaS. In the early stages of bringing disruptive innovation to market, the acronym SaaS stands for Service as a Software (not Software as a Service). It's not your technology...
How to Avoid Wasting Time on the Wrong Sales Collateral
One of the biggest mistakes founding teams make is wasting time and energy on developing superfluous marketing and sales collateral. If you haven’t found your ideal customer profile or locked down your marketing messaging, anything you create will potentially be...
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