In this episode of the Salesforce Pardot Marketing Trends podcast, Sean explains how organizations can better align sales and marketing.

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Here’s the highlight reel:

2:00 – How to make marketing and sales collaborative rather than competitive.
9:20 – Why marketing should get messaging from sales.
17:00 – Creating product-to-market teams.
23:40 – How to handle product launches.
31:05 – Why SaaS should be service as a software.
37:20 – Evolving compensation plans for marketing and sales teams.
46:50 – How to make sure your star marketers can rise to the top.
55:05 – Best team-building exercises for marketing and sales.