33In our last post, we worked through how to create a product-market feedback loop, a data-driven source of feedback from your actual…
32As you initiate conversations with customers, they’re (hopefully) going to give you feedback. Some of that feedback is going to be about…
31If you’ve actioned your learnings from our last post, you are starting to hold regular pipeline management meetings. You’ll soon appreciate how…
30Welcome to the final phase of #gxmxp: Market Results! It’s time to go beyond your initial market outreach and begin in earnest…
29Congratulations! You’ve made it all the way to Milestone Three of our Market Acceleration Program – Market Results. This final section is…
28Happy New Year and welcome back to #gxmxp! In this first post of 2020 – the last post of the Market Outreach…
27Throughout the Market Messaging phase of #gxmxp we regularly referenced future outreach campaigns. That future is now. Here in Campaign Creation and…
26It’s time to start testing our work in the #gxmxp with customers in your intended market. Our goal with this initial market…
25Welcome to the 25th installment of #gxmxp! It’s time to dive into your marketing and sales technology stack and map out the…
24It’s time to define each step of your marketing and sales process so that you can measure your go-to-market efforts and collect…
23In the Market Messaging phase of #gxmxp that ended with our last post, we came up with your initial messaging hypothesis. Then,…
22All of your work in Market Messaging so far has been leading up to crafting a conversational framework – the outline and…
21Now that you have your value and selling propositions, it’s time to start developing your market messaging. The first step, which we…
20In our last post, we talked about Unique Value Propositions (UVPs) – clear statements of the tangible results a customer gets from…
19The next two installments of the #gxmxp Series focus on Unique Value and Unique Selling Propositions. Once you complete these two steps…
18The first stage of market messaging is about conducting interviews with individuals who can help you confirm that you’re on the right…
17Congratulations! You’re ready to start the second phase of our #gxmxp Series: Market Messaging. Now that you know all about your Ideal…
16It’s time to set your first market milestone! Don’t just pull numbers out of a hat. This exercise is the summation of…
15Now that you have planned, documented, and are closely tracking customer acquisition strategies, you’re ready for data acquisition. Today we’re going to…
14It’s time to initiate the customer acquisition process! In this stage of market development, you will outline potential customer acquisition strategies and…
13In our last post we started looking at your competitors’ pricing structure in the context of creating and testing your initial pricing…
12This next part of the #gxmxp Series is all about developing the right price for your product/service. As you bring something new…
11Now that you have a clear Ideal Customer Profile (ICP) that you’ve prioritized, the next phase of our #gxmxp Series is about…
10Now that you have a hypothesis about your shortlist of priority ICPs, it’s time to prioritize your sales pipeline based on those…
9With Part One of the Ideal Customer Profile (ICP) exercise completed, you should have identified a discrete list of ICPs. The goal…
8The concept of the Ideal Customer Profile (ICP) has been around for a long time. It has been heavily researched, written and…
7As we head into Market Discovery, remember that this phase is about effectively evaluating all potential customer profiles and go-to-market strategies that…
6Congratulations on completing the Market Foundation phase of our #gxmxp Series! What You Learned in Market Foundation In Market Foundation, you conducted…
5In the previous post of our #gxmxp Series, we reviewed your current marketing and sales processes. We used the Marketing and Sales…
4In the last post of our #gxmxp Series, we started building our Market Foundation with a review of your current team and…
3The first step to establish a strong market foundation is to take a close look at how your people, processes and technology…
2Welcome to the first post in our #gxmxp Series! Our journey together begins with establishing a strong market foundation. Going to market…
1“Welcome to the GrowthX Market Acceleration Program.” Those seven words are usually only heard by startups in the GrowthX Capital portfolio or…