#gxmxp Series

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This blog series offers access to the same exclusive step-by-step market development process previously available only to GrowthX Capital portfolio companies.

New to the MXP Series? Start here

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#gxmxp series 8

Ideal Customer Profiles: Part One

The concept of the Ideal Customer Profile (ICP) has been around for a long time. It has been heavily researched, written and…

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Current Account Mapping and Pipeline Review

As we head into Market Discovery, remember that this phase is about effectively evaluating all potential customer profiles and go-to-market strategies that…

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Intro to Market Discovery

Congratulations on completing the Market Foundation phase of our #gxmxp Series!  What You Learned in Market Foundation In Market Foundation, you conducted…

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Marketing and Sales Tech Stack

In the previous post of our #gxmxp Series, we reviewed your current marketing and sales processes. We used the Marketing and Sales…

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Marketing and Sales Processes

In the last post of our #gxmxp Series, we started building our Market Foundation with a review of your current team and…

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Resource Review: People

The first step to establish a strong market foundation is to take a close look at how your people, processes and technology…

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Set a Strong Market Foundation

Welcome to the first post in our #gxmxp Series! Our journey together begins with establishing a strong market foundation. Going to market…

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#gxmxp series 1

Welcome to the GrowthX Market Acceleration Program

“Welcome to the GrowthX Market Acceleration Program.” Those seven words are usually only heard by startups in the GrowthX Capital portfolio or…