#gxmxp Series

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This blog series introduces the exclusive step-by-step market development process previously available only to GrowthX Capital portfolio companies.

New to the MXP Series? Start here

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Setting a Market Milestone

It’s time to set your first market milestone! Don’t just pull numbers out of a hat. This exercise is the summation of…

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Data Acquisition Strategy

Now that you have planned, documented, and are closely tracking customer acquisition strategies, you’re ready for data acquisition. Today we’re going to…

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Customer Acquisition Strategies

It’s time to initiate the customer acquisition process! In this stage of market development, you will outline potential customer acquisition strategies and…

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Competitive Landscape

In our last post we started looking at your competitors’ pricing structure in the context of creating and testing your initial pricing…

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Pricing Your Product/Service

This next part of the #gxmxp Series is all about developing the right price for your product/service. As you bring something new…

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Customer Journey Mapping

Now that you have a clear Ideal Customer Profile (ICP) that you’ve prioritized, the next phase of our #gxmxp Series is about…

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Pipeline Prioritization

Now that you have a hypothesis about your shortlist of priority ICPs, it’s time to prioritize your sales pipeline based on those…

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Ideal Customer Profiles: Part Two

With Part One of the Ideal Customer Profile (ICP) exercise completed, you should have identified a discrete list of ICPs. The goal…

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Ideal Customer Profiles: Part One

The concept of the Ideal Customer Profile (ICP) has been around for a long time. It has been heavily researched, written and…

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Current Account Mapping and Pipeline Review

As we head into Market Discovery, remember that this phase is about effectively evaluating all potential customer profiles and go-to-market strategies that…

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Intro to Market Discovery

Congratulations on completing the Market Foundation phase of our #gxmxp Series!  What You Learned in Market Foundation In Market Foundation, you conducted…

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Marketing and Sales Tech Stack

In the previous post of our #gxmxp Series, we reviewed your current marketing and sales processes. We used the Marketing and Sales…

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Marketing and Sales Processes

In the last post of our #gxmxp Series, we started building our Market Foundation with a review of your current team and…

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Resource Review: People

The first step to establish a strong market foundation is to take a close look at how your people, processes and technology…

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Set a Strong Market Foundation

Welcome to the first post in our #gxmxp Series! Our journey together begins with establishing a strong market foundation. Going to market…

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Welcome to the GrowthX Market Acceleration Program

“Welcome to the GrowthX Market Acceleration Program.” Those seven words are usually only heard by startups in the GrowthX Capital portfolio or…