13In our last post we started looking at your competitors’ pricing structure in the context of creating and testing your initial pricing…
12This next part of the #gxmxp Series is all about developing the right price for your product/service. As you bring something new…
11Now that you have a clear Ideal Customer Profile (ICP) that you’ve prioritized, the next phase of our #gxmxp Series is about…
10Now that you have a hypothesis about your shortlist of priority ICPs, it’s time to prioritize your sales pipeline based on those…
9With Part One of the Ideal Customer Profile (ICP) exercise completed, you should have identified a discrete list of ICPs. The goal…
8The concept of the Ideal Customer Profile (ICP) has been around for a long time. It has been heavily researched, written and…
7As we head into Market Discovery, remember that this phase is about effectively evaluating all potential customer profiles and go-to-market strategies that…
6Congratulations on completing the Market Foundation phase of our #gxmxp Series! What You Learned in Market Foundation In Market Foundation, you conducted…
5In the previous post of our #gxmxp Series, we reviewed your current marketing and sales processes. We used the Marketing and Sales…
4In the last post of our #gxmxp Series, we started building our Market Foundation with a review of your current team and…
3The first step to establish a strong market foundation is to take a close look at how your people, processes and technology…
2Welcome to the first post in our #gxmxp Series! Our journey together begins with establishing a strong market foundation. Going to market…
1“Welcome to the GrowthX Market Acceleration Program.” Those seven words are usually only heard by startups in the GrowthX Capital portfolio or…