#gxmxp Series

We’re introducing our Market Acceleration Program to the world to help more founders build profitable businesses!

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This blog series introduces the exclusive step-by-step market development process previously available only to GrowthX Capital portfolio companies.

New to the MXP Series? Start here
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Final Thoughts

You did it!! You completed the entire #gxmxp Series! Take a moment to step away from the startup grind to congratulate yourself…

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Talent Acquisition

Congratulations for making to the final exercise of the #gxmxp Series: Talent Acquisition Framework and Roadmap. Time to develop a comprehensive recruitment…

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Nurture Frameworks

In our last post, we worked through how to create a product-market feedback loop, a data-driven source of feedback from your actual…

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Product-Market Feedback Loops

As you initiate conversations with customers, they’re (hopefully) going to give you feedback. Some of that feedback is going to be about…

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Customer Onboarding

If you’ve actioned your learnings from our last post, you are starting to hold regular pipeline management meetings. You’ll soon appreciate how…

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Opportunity and Pipeline Management

Welcome to the final phase of #gxmxp: Market Results! It’s time to go beyond your initial market outreach and begin in earnest…

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Intro to Market Results

Congratulations! You’ve made it all the way to Milestone Three of our Market Acceleration Program – Market Results. This final section is…

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Building an Opportunity Framework

Happy New Year and welcome back to #gxmxp! In this first post of 2020  – the last post of the Market Outreach…

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Campaign Creation and Execution

Throughout the Market Messaging phase of #gxmxp we regularly referenced future outreach campaigns. That future is now. Here in Campaign Creation and…

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Intro to Market Outreach

It’s time to start testing our work in the #gxmxp with customers in your intended market. Our goal with this initial market…

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Building a Marketing and Sales Tech Stack

Welcome to the 25th installment of #gxmxp! It’s time to dive into your marketing and sales technology stack and map out the…

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Sales and Marketing Funnel

It’s time to define each step of your marketing and sales process so that you can measure your go-to-market efforts and collect…

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Intro to Sales and Marketing Instrumentation

In the Market Messaging phase of #gxmxp that ended with our last post, we came up with your initial messaging hypothesis. Then,…

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Conversational Frameworks

All of your work in Market Messaging so far has been leading up to crafting a conversational framework – the outline and…

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Market Message Mapping

Now that you have your value and selling propositions, it’s time to start developing your market messaging. The first step, which we…

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Unique Selling Propositions

In our last post, we talked about Unique Value Propositions (UVPs) – clear statements of the tangible results a customer gets from…

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Unique Value Propositions

The next two installments of the #gxmxp Series focus on Unique Value and Unique Selling Propositions. Once you complete these two steps…

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Customer Interviews

The first stage of market messaging is about conducting interviews with individuals who can help you confirm that you’re on the right…

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Phase Two: Market Messaging

Congratulations! You’re ready to start the second phase of our #gxmxp Series: Market Messaging. Now that you know all about your Ideal…

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Setting a Market Milestone

It’s time to set your first market milestone! Don’t just pull numbers out of a hat. This exercise is the summation of…

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Data Acquisition Strategy

Now that you have planned, documented, and are closely tracking customer acquisition strategies, you’re ready for data acquisition. Today we’re going to…

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Customer Acquisition Strategies

It’s time to initiate the customer acquisition process! In this stage of market development, you will outline potential customer acquisition strategies and…

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Competitive Landscape

In our last post we started looking at your competitors’ pricing structure in the context of creating and testing your initial pricing…

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Pricing Your Product/Service

This next part of the #gxmxp Series is all about developing the right price for your product/service. As you bring something new…

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Customer Journey Mapping

Now that you have a clear Ideal Customer Profile (ICP) that you’ve prioritized, the next phase of our #gxmxp Series is about…

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Pipeline Prioritization

Now that you have a hypothesis about your shortlist of priority ICPs, it’s time to prioritize your sales pipeline based on those…

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Ideal Customer Profiles: Part Two

With Part One of the Ideal Customer Profile (ICP) exercise completed, you should have identified a discrete list of ICPs. The goal…

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Ideal Customer Profiles: Part One

The concept of the Ideal Customer Profile (ICP) has been around for a long time. It has been heavily researched, written and…

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Current Account Mapping and Pipeline Review

As we head into Market Discovery, remember that this phase is about effectively evaluating all potential customer profiles and go-to-market strategies that…

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Intro to Market Discovery

Congratulations on completing the Market Foundation phase of our #gxmxp Series!  What You Learned in Market Foundation In Market Foundation, you conducted…

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Marketing and Sales Tech Stack

In the previous post of our #gxmxp Series, we reviewed your current marketing and sales processes. We used the Marketing and Sales…

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Marketing and Sales Processes

In the last post of our #gxmxp Series, we started building our Market Foundation with a review of your current team and…

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Resource Review: People

The first step to establish a strong market foundation is to take a close look at how your people, processes and technology…

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Set a Strong Market Foundation

Welcome to the first post in our #gxmxp Series! Our journey together begins with establishing a strong market foundation. Going to market…

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Welcome to the GrowthX Market Acceleration Program

“Welcome to the GrowthX Market Acceleration Program.” Those seven words are usually only heard by startups in the GrowthX Capital portfolio or…

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