#gxmxp Series

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This blog series introduces the exclusive step-by-step market development process previously available only to GrowthX Capital portfolio companies.

New to the MXP Series? Start here
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Intro to Market Outreach

It’s time to start testing our work in the #gxmxp with customers in your intended market. Our goal with this initial market…

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Building a Marketing and Sales Tech Stack

Welcome to the 25th installment of #gxmxp! It’s time to dive into your marketing and sales technology stack and map out the…

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Sales and Marketing Funnel

It’s time to define each step of your marketing and sales process so that you can measure your go-to-market efforts and collect…

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Intro to Sales and Marketing Instrumentation

In the Market Messaging phase of #gxmxp that ended with our last post, we came up with your initial messaging hypothesis. Then,…

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Conversational Frameworks

All of your work in Market Messaging so far has been leading up to crafting a conversational framework – the outline and…

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Market Message Mapping

Now that you have your value and selling propositions, it’s time to start developing your market messaging. The first step, which we…

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Unique Selling Propositions

In our last post, we talked about Unique Value Propositions (UVPs) – clear statements of the tangible results a customer gets from…

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Unique Value Propositions

The next two installments of the #gxmxp Series focus on Unique Value and Unique Selling Propositions. Once you complete these two steps…

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Customer Interviews

The first stage of market messaging is about conducting interviews with individuals who can help you confirm that you’re on the right…

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Phase Two: Market Messaging

Congratulations! You’re ready to start the second phase of our #gxmxp Series: Market Messaging. Now that you know all about your Ideal…

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Setting a Market Milestone

It’s time to set your first market milestone! Don’t just pull numbers out of a hat. This exercise is the summation of…

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Data Acquisition Strategy

Now that you have planned, documented, and are closely tracking customer acquisition strategies, you’re ready for data acquisition. Today we’re going to…

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Customer Acquisition Strategies

It’s time to initiate the customer acquisition process! In this stage of market development, you will outline potential customer acquisition strategies and…

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Competitive Landscape

In our last post we started looking at your competitors’ pricing structure in the context of creating and testing your initial pricing…

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Pricing Your Product/Service

This next part of the #gxmxp Series is all about developing the right price for your product/service. As you bring something new…

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Customer Journey Mapping

Now that you have a clear Ideal Customer Profile (ICP) that you’ve prioritized, the next phase of our #gxmxp Series is about…

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Pipeline Prioritization

Now that you have a hypothesis about your shortlist of priority ICPs, it’s time to prioritize your sales pipeline based on those…

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Ideal Customer Profiles: Part Two

With Part One of the Ideal Customer Profile (ICP) exercise completed, you should have identified a discrete list of ICPs. The goal…

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Ideal Customer Profiles: Part One

The concept of the Ideal Customer Profile (ICP) has been around for a long time. It has been heavily researched, written and…

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Current Account Mapping and Pipeline Review

As we head into Market Discovery, remember that this phase is about effectively evaluating all potential customer profiles and go-to-market strategies that…

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Intro to Market Discovery

Congratulations on completing the Market Foundation phase of our #gxmxp Series!  What You Learned in Market Foundation In Market Foundation, you conducted…

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Marketing and Sales Tech Stack

In the previous post of our #gxmxp Series, we reviewed your current marketing and sales processes. We used the Marketing and Sales…

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Marketing and Sales Processes

In the last post of our #gxmxp Series, we started building our Market Foundation with a review of your current team and…

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Resource Review: People

The first step to establish a strong market foundation is to take a close look at how your people, processes and technology…

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Set a Strong Market Foundation

Welcome to the first post in our #gxmxp Series! Our journey together begins with establishing a strong market foundation. Going to market…

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Welcome to the GrowthX Market Acceleration Program

“Welcome to the GrowthX Market Acceleration Program.” Those seven words are usually only heard by startups in the GrowthX Capital portfolio or…

Never miss an article from the #gxmxp Series.

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