“Welcome to the GrowthX Market Acceleration Program.”
Those seven words are usually only heard by startups in the GrowthX Capital portfolio. But not anymore.
We’ve made our comprehensive playbook for finding product-market fit available to all founders with MXP Online!
We made this decision to help more founders win.
Our industry of innovation capital has the power to drive both private value creation and sustainable, positive societal transformation. At GrowthX, we strive to not only direct capital, but also expertise, to create shared value by accelerating the pace of innovation through market development training.
If you dedicate the time and stick with it throughout MXP Online and complete the exercises, you will identify the customers with the highest revenue potential matched with the highest likelihood of winning that revenue, and you will have a solid foundation and a playbook to scale your business.
It’s easy to find podcasts and videos extolling the importance of finding product-market fit. You can also spend all day reading blog posts about the MVP process and how hard it is to get a meeting with a VC without first having revenue.
And, certainly, if you’re looking to learn how to build products and raise money, coding bootcamps and accelerators have become as ubiquitous as Starbucks.
What’s missing – until now – is a comprehensive playbook containing every step required to find product-market fit.
We’ve turned the art of the start into a science, and it’s never been more important.
In the past, technology was expensive and complex and product talent was sparse. So, the biggest risk for startups was in the product itself.
But now, the costs and complexity of technology have been greatly reduced, and product talent is plentiful.
The risk has shifted away from product development and toward market development. However, the way startups function has not.
Most founders are incredibly product-focused. They pour time, energy, and money almost exclusively into product development. Many founders lack the knowledge and experience to efficiently and effectively bring a product to market.
About 70% of funded startups fail, and not because they couldn’t get the product, service, or technology to work.
As CBInsights reports, they failed because they couldn’t get the market to adopt it.
Don’t become a CBInsights statistic!
MXP Online covers our entire playbook, guiding you step-by-step along the journey to finding product-market fit.
Got to market with intent not improvisation!
Each step includes the same exclusive insights that we have successfully used to help hundreds of startup founders and corporate innovators around the world bring new products to market and build highly profitable, scalable businesses.
Here’s what we will cover (click to enlarge):
Be prepared to do much more than sit back and read!
Each post includes exercises and downloadable worksheets, so that you can apply what you’re learning in real-time to your startup: