MXP Online

The only comprehensive playbook for finding product-market fit

Everything you need to go to market, engage with your customers and win revenue

Playbook

MXP Online gives you access to the same exclusive product-market fit playbook previously available only to GrowthX Capital portfolio companies. It’s not high-level concepts and it’s not lectures about the importance of finding product-market fit.

MXP Online is a step-by-step guide that founders and first business hires follow to acquire customers and grow any business with predictable, profitable and scalable revenue.

Exercises

MXP Online is not a passive program that only teaches you how to find product-market fit. Be prepared to do much more than learn!

You will be performing the actual work required to acquire customers and grow revenue. MXP Online enables you to avoid the common mistake of scaling too quickly. It enables you to build a strong revenue foundation that’s ready to scale the moment you find product-market fit.

From the start of MXP Online, everything you learn and do will be about identifying customers with the highest revenue potential matched with the highest likelihood of winning that revenue.

MXP Online not only helps you find product-market fit, it reduces the time and capital required to get there.

Templates

Apply your learning in real-time with exercises that guide you through the product-market fit playbook.

The downloadable library of templates provides a highly structured framework to help you capture critical insights as you interact with your market, engage with your ideal customers and win revenue.

Examples of what you will learn and do

You will be applying everything you learn in real-time with interactive exercises and downloadable templates that will guide you every step of the way as you interact with your market, engage with your ideal customers and win revenue.

Market Message Mapping

Build out comprehensive marketing and sales messaging that translates what your product or service does into language that attracts new business by highlighting the value it creates for your customers.

Ideal Customer Profiles

Identify the behavioral patterns and common characteristics of the people and companies most likely to buy your product and become great customers.

Marketing & Sales Funnel

Define each step of your marketing and sales process so that you can measure your go-to-market efforts and collect data that will help you remove friction while accelerating deal velocity.

Customer Acquisition Strategies

Identify, outline and prioritize stage-relevant customer acquisitions strategies that will help you accelerate the path to product market fit and acquire revenue with the highest ROI.

Campaign Creation & Execution

Test the market and acquire customers by learning how to develop, execute, iterate and optimize outbound customer acquisition campaigns

Opportunity & Pipeline Management

Actively manage your marketing and sales pipeline so that you can acquire more customers and avoid deals from stalling or going dark.

Stop improvising and start growing revenue with intentBuy Now

Powered by GrowthX

MXP Online gives you access to the same exclusive product-market fit playbook previously available only to GrowthX Capital portfolio companies.

GrowthX Capital is a Silicon Valley venture capital fund that invests money and expertise in early-stage founders. We have over 40 companies in our portfolio, and the founding partners have over 100 years of collective experience personally taking new products to market and helping a global community of founders do the same.

Our Market Acceleration Program (MXP) is the bedrock of MXP Online. We developed it has a playbook to give our portfolio companies an unfair advantage. We adapted it to help global corporations commercialize innovative new products. We created a curriculum out of it to train university students. We partnered with top-rated startup accelerators to help them graduate more investment-ready startups.

Now, it’s all available to you!

We partnered with GrowthX to provide our MBA students with access to their MXP curriculum. Attendance at GrowthX seminars is larger than most class enrollments at Owen. GrowthX is helping Vanderbilt prepare our MBA students for the Innovation Economy.

Michael Bryant

Vanderbilt University’s Owen Graduate School of Management

Happy Customers

"Within a week of using MXP Online, it completely turned around how I saw my own start-up and approached growth. I absolutely love how MXP Online approaches start-up growth as a science experiment, solving for one variable at a time."

Abhi Grover
Founder, TestCollab

“The Market Acceleration Program helped us understand and create business and sales structure that have been invaluable to our growth.”

Augustina Sartori
Founder, Glam St
(acquired by Ulta Beauty)

“Having GrowthX [MXP] on your side is like having a co-founder that is an absolute authority on lean thinking, business strategy and achieving product-market fit.”

Sashank Purighalla
Founder, BOS Framework
(a Techstars backed company)

“GrowthX MXP helped Contentools with our mapped out methodology applied to go-to-market, allowing us to replicate the step-by-step process to our own reality and scale.”

Emelia Chegas
Founder, Contentools

We work with Accelerators, too!See How

Frequently Asked Questions

What does the course fee cover?
The cost of MXP Online includes all comprehensive lessons, interactive exercises and downloadable templates. It’s everything you need to go to market, engage with your customers and win revenue!

What can I expect to accomplish?
If you dedicate the time and stick with it throughout MXP Online and complete all of the exercises, you will identify the customers with the highest revenue potential matched with the highest likelihood of winning that revenue, and you will have a solid foundation and a playbook to scale your business.

I’m in an accelerator and I want them to use MXP Online, but how?
We work with accelerators around the world! Share this link with your program manager and, if s/he wants, feel free to introduce her/him at hello@growthx.com.

When does the program start and finish?
MXP Online is self-paced and entirely online. Included with your purchase are a full set of interactive exercises that you complete and templates that you can download anytime.

My company sells services, not products, will MXP Online help me?
Yes! Products, services and the markets they serve may all be unique, but the path to finding product-market fit is not. MXP Online is the only comprehensive playbook for finding product-market fit for any service or product.

I’m not a founder but I want to work for a startup, will MXP Online help me?
Yes! The #1 reason why startups fail is spending too much time and money on products without solving a market need. MXP Online will fully prepare you to succeed as an early business hire. It’s the detailed playbook you need to follow to help your startup find product-market fit.

How long do I have access to the content?
After buying MXP Online you have access to all of the comprehensive content, interactive exercises and downloadable templates for one year. You can renew your annual access for $200.

How much does it cost?

 

“GrowthX MXP truly helped us design, adjust, and strengthen our go-to-market strategy.”

Brian Lee • Founder, Litttleone

Buy now for

$750


Comprehensive playbook

Interactive exercises

Downloadable templates

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