GrowthX Capital invests in post-revenue, capital-efficient B2B SaaS and marketplace startups that want help finding product-market fit.

Who We Invest In?

We're looking for founders with a GrowthX Mindset: learn-it-alls (not know-it-alls). Founders choose GrowthX because of our deep expertise in commercializing innovation (i.e., finding product-market fit). We rarely invest in founders who only want our money. The GrowthX Capital Market Acceleration Program (MXP) is available exclusively to our portfolio companies in exchange for 5% equity that vests throughout the program only when market milestones are achieved.

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How Much We Invest?

Our first check is typically between $100,000 and $250,000 and our Limited Partners frequently write checks alongside of us in the amount of $500,000 to $1,000,000. We make follow-on investments in founders that keep us current throughout the journey.

Is GrowthX a Good Fit?

The best way to get our attention is through a warm introduction from someone who knows us. Please be prepared to share your pitch deck, financial model and cap table. Your cap table should include details of any outstanding convertible instruments. We do not invest in Limited Liability Companies.

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  • The MXP Program

  • The MXP Program

  • The MXP Program

  • Market Development Expertise

    The cost and complexity of product development has been drastically reduced and has become more predictable. Consequently, the biggest risk for most startups has shifted from prototyping a product to getting it to market.

    While many programs aim to help founders develop products and raise funds, our proprietary Market Acceleration Program (MXP) helps founders develop markets and raise revenue.

    The MXP is designed to help founders to identify scalable and profitable sources of revenue generation by developing, testing and validate various market hypotheses.

    The goal of the MXP is to guide founding teams to true product-market fit fast and reduce the time and capital required get there.

    Next: Product-Market Fit

  • Finding Product-Market Fit

    The only sustainable way to find product-market fit is to create a continuous feedback loop between the startup and its customers. Founders must methodically go through a process to identify which markets are scalable and demonstrate enough need today that they are willing to purchase their technology. We call this Market Development and it differs from sales.

    Sales is the pursuit of revenue for the purpose of profit; market development is the pursuit of revenue for the purpose of learning. The market development process focuses on enabling the startup to organize itself so it can learn from customers, respond to their feedback and iterate on go-to-market strategies in real time.

    Unlike traditional accelerators that teach founders how to build a minimally viable product and raise money; the MXP teaches our founders how to market their product and make money.

    Next: Joining the MXP

  • Joining the MXP

    The MXP is rigorous. Founding teams must be prepared to focus their time, energy and resources on market development. Companies are required to implement leading tools and proven systems to collect traction data and analyze results.

    Participants must provide GrowthX with clear visibility of their entire revenue pipeline. At the end of each phase, a company must be certified as having successfully completed the requirements to advance to the next phase.

    Our percentage ownership increases upon certification of each of the three phases of the program, for a total of 5% of equity in addition to the amount purchased by the investment from GrowthX Capital.

    Back: Market Development Expertise

Our Philosophy

  1. Relationships matter more than transactions.
    We’re much more interested in who you are than what you are building.
  2. Nothing happens until someone sells something.
    We don’t care how cool your product is if it’s not solving a market problem in a scalable way.
  3. The best people to raise money from are your customers.
    Customers don’t take equity or Board seats and they only want you to help them. Success comes from customer revenue, not venture capital subsidy.
  4. Founders shouldn’t have to leave their homes to build great companies.
    Proximity to customers is what matters; not proximity to capitalists. We proudly invest outside of Silicon Valley.

The Stewardship Pledge For the Innovation Investor

  • The Pledge

    We will not advance our own interests at the expense of GrowthX Capital, our investee companies, our capital partners, or society.

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  • The Pledge

    We will manage our investments with loyalty and care and we will report the performance and risks of our organization and our investee companies accurately and honestly to our capital partners.

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  • The Pledge

    We will understand and uphold, in letter and in spirit, the laws and contracts governing our conduct and that of GrowthX Capital and our investee companies, and refrain from corruption, unfair competition, or other business practices harmful to society.

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  • The Pledge

    We will recognize the power imbalance inherent in the relationship between investor and entrepreneur, and will not abuse our position, engage in sexual harassment or discrimination, or condone it in the organizations and communities around us.

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  • The Pledge

    We will protect the human rights and dignity of all people impacted by GrowthX Capital and our investee companies, and oppose discrimination both within our investee companies and in the process of selecting investments.

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  • The Pledge

    We will promote a culture of inclusion, seek out diversity of all types, and foster a sense of belonging among all the organizations and communities in which we work. To further continuing awareness and action, we will participate to the extent of our abilities in open discussion and reporting across our industry as well as encourage others to do the same.

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  • The Pledge

    We will develop ourselves, and coach, mentor, and apprentice the next generation of investors.

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  • The Pledge

    We will work with our stakeholders to support sustainable inclusive prosperity and to minimize the negative consequences of our actions to the environment and society.

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