We're looking for founders with a GrowthX Mindset: learn-it-alls (not know-it-alls). Founders choose GrowthX because of our deep expertise in commercializing innovation (i.e., finding product-market fit). We rarely invest in founders who only want our money. The GrowthX Market Acceleration Program (MXP) is an objectives-based accelerator that maximizes equity-value creation. It is available exclusively to our portfolio companies in exchange for 5% equity that vests throughout the program only when market milestones are achieved.
Our first check is typically between $100,000 and $250,000 and our Limited Partners frequently write checks alongside of us in the amount of $500,000 to $1,000,000. We make follow-on investments in founders that keep us current throughout the journey.
The best way to get our attention is through a warm introduction from someone who knows us. Please be prepared to share your pitch deck, financial model and cap table. Your cap table should include details of any outstanding convertible instruments. We do not invest in Limited Liability Companies.
In the past, technology was expensive and complex and product talent was sparse. The biggest risk for startups was in the product itself. But now, the costs and complexity of technology have been drastically reduced, and product talent is plentiful.
The risk has shifted away from product development towards market development. However, the way startups function has not.
The GrowthX Market Acceleration Program (MXP) covers every step of the process to find product-market fit while reducing the time and capital required to get there.
The MXP is a hands-on program that you work through with one of our MXP-certified product-market fit experts. It’s not just learning; the focus is all on doing. We guide you step-by-step and work alongside of you as you perform the actual work required to acquire customers and grow revenue.
From the start of the MXP, everything you learn and do will be about identifying customers with the highest revenue potential matched with the highest likelihood of winning that revenue. It throughly covers the following main subjects with numerous sub-topics:
The MXP is rigorous. Founding teams must be prepared to focus their time, energy and resources on market development. Companies are required to implement leading tools and proven systems to collect traction data and analyze results.
Participants must provide GrowthX with clear visibility of their entire revenue pipeline. At the end of each phase, a company must be certified as having successfully completed the requirements to advance to the next phase.
Our percentage ownership increases upon certification of each of the three phases of the program, for a total of 5% of equity in addition to the amount purchased by the investment from GrowthX.
“Andrew and Max were the first VCs to have a vetting process that gave us a chance to detail the HouseKeys’ Market, prove our team’s domain expertise, and chart a path to “yes”. GrowthX makes me hopeful for well-qualified entrepreneurs who want to truly be judged by their capability and given an opportunity to build something great.”
“We chose GrowthX as investors for their B2B expertise, for sharing our belief that success comes from customer revenue first and their stellar Market Acceleration Program. The team helped Contentools with their mapped out methodology applied to go-to-market, allowing us to replicate the step-by-step process to our own reality and scale.”
"Before investing in my company I always felt that the interactions with GrowthX were more of a mentor/mentee relationship where they truly wanted to see me succeed and not just for their own economic gains. They are a great team that perfectly balances humanity, the need to create value (for all involved) and unique skills focused on accelerating the growth of promising companies."
“With GrowthX, you have a team that’s working with you and thinking on how to adapt the general process to your market. They work with you! They understand the little aspects of your business, that’s the difference. They’re re ally involved in operation of the sales process.”
"GrowthX was instrumental to us in raising our round after completing the Matter accelerator program. Andrew took the time to learn our business and not only helped us to source capital, but guided the process to ensure everything was smooth, efficient and expedient."
"GrowthX has been a fantastic partner in growing my business. The team is extremely supportive and eager to help with anything we need, whether it’s a simple introduction to someone in their network, or more hands on advice on go-to-market initiatives. I feel lucky to have found such a talented and passionate group and would recommend GrowthX as a partner."
"GrowthX is one of the most helpful VC’s I’ve had the privilege of working with. Long before deciding to join InHerSight’s second round the team was adding value, brainstorming ways to enhance the platform, reaching into their network to make meaningful connections, and being genuinely accessible and approachable."
“I chose GrowthX because the partners are all experienced operators and different from typical SV investors, so having that grounding is very helpful to build a truly long lasting business. During the process, they were very transparent and their focus on nailing true customer need before scaling resonated with me.”
“I’ll admit it, marketing doesn’t come naturally to Slope’s team of engineers, logisticians, and software developers. GrowthX used their market development expertise to help us think exponentially about novel ways to spread our message to our target audience. The team at GrowthX is more than just a group of check writers, they are partners who help us reach our full potential.”
“Having GrowthX on your side is like having a co-founder that is an absolute authority on lean thinking, business strategy and achieving product-market fit.”
We will not advance our own interests at the expense of GrowthX, our investee companies, our capital partners, or society.
We will manage our investments with loyalty and care and we will report the performance and risks of our organization and our investee companies accurately and honestly to our capital partners.
We will understand and uphold, in letter and in spirit, the laws and contracts governing our conduct and that of GrowthX and our investee companies, and refrain from corruption, unfair competition, or other business practices harmful to society.
We will recognize the power imbalance inherent in the relationship between investor and entrepreneur, and will not abuse our position, engage in sexual harassment or discrimination, or condone it in the organizations and communities around us.
We will protect the human rights and dignity of all people impacted by GrowthX and our investee companies, and oppose discrimination both within our investee companies and in the process of selecting investments.
We will promote a culture of inclusion, seek out diversity of all types, and foster a sense of belonging among all the organizations and communities in which we work. To further continuing awareness and action, we will participate to the extent of our abilities in open discussion and reporting across our industry as well as encourage others to do the same.
We will develop ourselves, and coach, mentor, and apprentice the next generation of investors.
We will work with our stakeholders to support sustainable inclusive prosperity and to minimize the negative consequences of our actions to the environment and society.