Transform sales activity
into systematic revenue.

No. While we sometime use the term “accelerator” to describe portions of our work, we are structurally and operationally distinct from traditional startup accelerators.

We operate a professionally developed sales curriculum specifically focused on B2B go-to-market execution. Rather than relying primarily on ad hoc mentorship models, we deliver structured, execution-focused sales coaching led by expert sales professionals who are assigned specifically to work directly alongside founding teams throughout the 16-week program.

The core of the GrowthX experience is 1:1 coaching. We run the program in cohorts because outcomes improve when founders also work in small pods. This is because founders often learn most when they are listening to someone else work through a challenge.

When a founder is deep inside their own company, they are an expert in the facts, but that expertise can make it easy to miss important details, skip over assumptions, or avoid asking the question that feels too obvious. In a pod, founders can see patterns more clearly because they are not emotionally attached to every fact.

They notice what others miss. They ask the “basic” question that unlocks the real issue. And when one founder has an aha moment, others often recognize the same pattern in their own business. That shared learning is not a substitute for individual coaching. It makes the individual coaching sharper, richer, and more useful.

The program is mostly virtual, so founders can participate without relocating or disrupting the day-to-day work of building their companies.

That said, this is a Golisano Institute program, and the cohort comes together a few times in person for workshops at both the Buffalo and Rochester campuses.

Every masterclass is recorded and available on-demand via the GrowthX platform immediately after the session. Founders receive access to both the video and the transcript, so they can revisit the content and use the transcript with their own LLMs to support the work they are doing in the program.

Coaching sessions are also recorded, with privacy carefully respected. Recordings and transcripts from 1:1 coaching sessions are shared only with that company.

Small-group coaching sessions are recorded as well, and those videos and transcripts are shared only with the participating teams in that group.

Fit is less about your company’s age, stage, or funding status and more about whether you already have a repeatable sales motion.

GrowthX is built for founders who have something to sell, and need help turning sales work into a more focused, repeatable path to revenue growth.

GrowthX is especially useful when you are asking questions like:

• Are we pursuing the right buyers?
• Is our messaging earning enough attention?
• Why aren’t we converting more outbound to meetings and/or more meetings to sales?
• Is our pipeline disciplined enough to support growth?
• Can we make revenue more repeatable?

You’re a good fit if you’re trying to move from scattered sales activity to repeatable revenue.

You’re not a good fit if you just want more leads, want GrowthX to sell for you, or you’re just looking for help with your investor deck and investor intros.

AI is a powerful accelerator, but it is not a replacement for sales judgment.

Most large language models were trained on broad internet content, not on a coherent profession of early-stage B2B sales. That's why they often produce polished but generic sales output: better-sounding emails, longer target lists, and more activity that still misses the real buyer, the real urgency, and the real reason someone would take a meeting now.

GrowthX helps you use AI differently.

GrowthX Go is our AI platform founders use to put the GrowthX methodology into practice during and after the program.

It helps founders stay organized around the core GTM work. Founders use it to prepare for coaching, sharpen outreach, think through sales conversations, and keep track of the decisions they are making as their market understanding improves.

GrowthX Go is not a replacement for human coaching. It's a way to make the coaching more useful, the work more consistent, and the founder’s GTM system easier to carry forward.

Yes. One of the unique strengths of this program is the opportunity for participating companies to work with Golisano Institute students who are specifically trained to support go-to-market work.

Through the GrowthX Studio Foundations program, we create an organized and thoughtful way for founders and students to engage throughout the cohort. Students may be available for project-based work, internships, and, where there is a strong fit, full-time opportunities.

The goal is to give companies access to trained student talent that can become a force multiplier for their go-to-market efforts, while giving students meaningful exposure to real companies, real revenue challenges, and practical startup experiences.

Yes, it’s highly personalized, but not in the way most programs claim.

Most “customization” means light-touch advice layered on top of a fixed curriculum. That tends to break down for B2B sales because the real work is messy, situational, and happens inside live deals. Here’s how ours actually works:

1) 1:1 coaching is the core. Each company is paired with a dedicated sales coach. That’s where the real personalization happens, in the context of your actual pipeline, your deals, your buyers, your constraints. Not hypotheticals.

2) Your live deals drive the work. We’re not asking you to step out of your business to learn. You bring real conversations, stuck deals, pricing decisions, messaging challenges, and we work them in real time. The output is forward motion in your pipeline, not just insight.

3) The “curriculum” is a forcing function, not a script. We do have a structured progression because early-stage B2B sales problems are more similar than founders think. But it’s applied differently depending on your stage, motion, and market. A pre-revenue founder and a $3M ARR founder will both work on pipeline, but in very different ways.

4) Small group pods create additional signal. You get pattern recognition and pressure-testing of your thinking without the echo chamber of your own market.

Where it’s not personalized (by design): We don’t customize around avoiding the hard parts of founder-led sales. If you’re looking to outsource or shortcut the work of building a repeatable motion, we’re not a good fit.

You should plan on 3 to 5 hours per week for the program itself. That includes roughly 1 to 2 hours of scheduled coaching sessions, plus structured work connected to the GrowthX experience.

The larger commitment is the actual work of sales. Founders see real revenue results by applying the work in the market: researching buyers, testing messaging, earning meetings, running sales conversations, following up, and managing pipeline. That part is harder to quantify because it depends on your company, your market, and how aggressively you are working to grow revenue.

You can also request additional time with your coach when it would be useful. We ask that you use that access thoughtfully: come prepared, share context in advance, and make sure the time is focused on work where your coach can add real value.

Click here to access our Program Guide to see how the program time is structured each week, and the outcomes you can expect.

Yes. If accepted into the program, it’s not any one person, it’s anyone on your team (including advisors and Board members) that you would like to include.

The goal of sales is more customers, higher revenue, and efficient sales cycles.

The specific outcomes vary based on your growth objectives, your level of maturity when you enter the program, and the variables in your sales process (e.g. are you selling into an enterprise with 12-18 month sales cycles).

Click here to see examples of what our alumni have achieved.

No. We have helped 650+ B2B founders across 25+ industries, because while your product and market may be unique, the path to product market fit is not.

Industry background has never been a barrier to revenue growth. What matters most is your willingness to do the work and apply a systematic approach to learning and selling.

No. We make them better. Your coach supports you and your team with practical tools, guided practice, and weekly accountability.

We complement whatever talent you have in place by helping everyone use the same frameworks, language, and process.

Yes. Many founders join before they have revenue (but you must have a sellable product). Early revenue is often a false positive of product market fit, so we care more about your willingness to learn, talk to customers, and do the work required to build repeatable sales.

No. GrowthX does not take equity. You keep full ownership of your company (and protect your cap table).

Our work is focused on helping you grow revenue in a capital efficient way so you can fund your business on your terms.

GrowthX is not a fundraising program, and we do not run performative demo days. We help founders become more investor-ready by sharpening their market focus, improving sales execution, and creating stronger evidence of revenue progress.

Investors know GrowthX and often pay close attention to companies going through the program, but the primary work is building the traction and judgment that make investor conversations stronger.

With your permission, our investors can join coaching calls, receive updates, and stay close to your journey. We also help you translate your traction into a compelling fundraising narrative, including how to use the playbooks we build together inside your data room. We’re also happy to make investor introductions.

Yes. With your permission, investors are welcome to join coaching calls, receive updates, and watch your progress throughout the program. Many do.

They know our focus on systematic revenue growth helps them de risk their decisions and support stronger portfolio companies.

Yes. Many of our founders have their program fee partially or fully covered by an accelerator they graduated from, a local economic development agency or foundation, or one of their investors.

Feel free to introduce your potential sponsor and we’ll help you secure the funding to participate.

Just the opposite! The first thing we usually do is save you money. Many founders overspend on stage irrelevant tools that are built for companies with product market fit and a repeatable sales playbook. Buying those tools too early is almost always a waste of time and budget.

We have never asked a founder to spend money on website updates, sales automation tools, or digital ads, and it has never stood in the way of real revenue progress.