Go-to-Market Insights

Think for a moment how you intend to bring your product to market. What go-to-market strategy are you going to leverage to begin acquiring customers. If you’re like most founders, one of your first steps is to search the web for various go-to-market strategy models to...

In our last blog post, I detailed how the right go-to-market strategy for any startup is the one that will bring in the most amount of revenue with the least amount of effort.  At GrowthX, we’ve developed go-to-market strategies for startups across every industry....

It’s already September. There are only three months left in the year, and those months will be packed with back-to-school events, holidays, end-of-year planning, and so much more. Not just for you but also for your potential customers. Between fiscal reports, year end...

When searching for answers about how to develop your go-to-market strategy, there are thousands of articles that all generally provide the same broad answers. The challenge is that these go-to-market definitions tell entrepreneurs what going to market means, but they...

The founder of one of our portfolio companies had the idea to develop a tool that would enable schools to live stream sporting events at ESPN-level quality. By enabling schools to create such high quality productions, the schools would generate additional revenue by...

Think about the last time you went on a road trip (maybe it was just as recent as 2020 when many people chose cars over planes because of the pandemic). A lot of planning probably went into that trip about where to go, what to pack, how much money to bring for gas,...