Go-to-Market Insights
The 2022 SaaS Funding Napkin
Christoph Janz (PointNine) recently published the 2022 version of his popular SaaS Funding Napkin. As the name implies, the SaaS Funding Napkin aggregates primary SaaS milestones required to raise venture capital and summarizes them as if on the back of a napkin. The...
5 Steps to Confirm Product-Market Fit
We all know that finding product-market fit is critical for any founder looking to grow their startup and attract investors. Accelerator and investors constantly stress to founders that they must acquire and demonstrate that they have product-market fit in order to be...
How Accelerators Can Galvanize Local Investors
A lack of local capital. That’s one of the most common challenges that we hear from accelerator operators (and founders) in nascent startup ecosystems around the world. In reality, when we dig deeper, in the vast majority of those ecosystems the challenge is not a...
A VC Mini-Course for Founders
As a tech founder, raising venture capital has become as commonplace as building an MVP. As I'm sure you've noticed, though, resources for building your MVP are plentiful, but there are very few resources to help you understand what venture capital is, how it behaves...
You’re Investment-Ready When You Have Investable Revenue
The standard to become investment-ready has changed and it now requires a systematic go-to-market strategy. Savvy venture investors are no longer distracted by a shiny new product and an ultra-large total addressable market. The application of existing technology to a...
5 Reasons Your Accelerator Needs Go-To-Market Programming
Here are the five primary reasons why your accelerator needs go-to-market programming (including a detailed guide to help you implement best practices today). 1. Your founders need a go-to-market strategy to satisfy the new standard of investor-readiness. Times have...
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