Go-to-Market Insights

I’ve been working with founders for nearly 25 years. As their attorney, as a co-founder and now as a venture capitalist. At GrowthX, we’ve invested in nearly 50 seed stage companies.. One of the most common mistakes I see founders make is trying to build their pitch...

If you're in the early stages of selling a SaaS product and don't yet have product-market fit, you’ve probably got the acronym backwards. At early stages, the acronym SaaS stands for Service as a Software (not, Software as a Service). It's not your technology that...

It’s never too soon for founders to start regularly publishing a brief update to your stakeholder community (i.e., investor updates). As a venture investor, I have found a direct correlation between my top-performing companies and those founders who regularly update...

At GrowthX, we sit at a unique position in the startup ecosystem. As a venture capital fund, we work with graduates of accelerator programs around the world to evaluate their fit for us. We also partner with accelerators around the world to help them make their...

Think about your work email inbox for a second. Every day, other businesses are reaching out to you. What do you typically do with those messages and emails? We bet you delete them. But, why do you delete them? Because the email writer clearly doesn't know who you are...

Once you launch your go-to-market strategy, you shouldn’t have to wait until the end to find out if you’ve been successful.  What does a successful go-to-market strategy look like? There are several checkpoints along the way that will tell you whether your...