As we head into 2025, investors are no longer just looking at top-line revenue; they’re scrutinizing its quality.
Is your revenue predictable, scalable, and rooted in a repeatable process? Or is it haphazard and dependent on a handful of hero deals?
At GrowthX, we’ve built our entire investment model around helping B2B founders with sales. And now, we’re doubling down on a tool we believe is essential for any founder looking to thrive in 2025: the go-to-market (GTM) audit.
It’s quickly become our favorite way to start getting to know a new team. We’re happy to volunteer our time to help you win!
What is a Go-To-Market Audit?
A GTM audit is an assessment of your sales focus, process, and results. It identifies immediate, tangible steps that you can take to improve conversion rates, reduce sales cycle and systematically increase revenue.
Our GTM audit is not a generic checklist or an academic exercise. It’s a hands-on, practical framework designed to surface actionable insights.
During a 30-minute Zoom visit, we’ll work with you to uncover blind spots and highlight immediate steps you can take to get better results from the time you are spending doing sales.
It all starts with this simple questionnaire. By completing it, you’re taking the first step toward unlocking the full potential of your go-to-market strategy.
Why Go-To-Market is the Key to Winning in 2025
Here are three reasons why refining your GTM strategy is more important than ever:
1. Quality, Not Just Quantity
Investors are increasingly focused on the quality of revenue. They want to see:
- Efficiency: How much are you spending to acquire each dollar of revenue?
- Consistency: Do you have the makings of a repeatable sales process (ie a sales playbook)?
- Retention: Are your customers sticking around and expanding their contracts?
A solid GTM strategy ensures you’re not just closing deals but closing the right deals with the right customers.
2. Faster Decision Cycles
In 2025, buyers expect clarity and value from the first interaction. They want tailored solutions focused on their priority problems, not generic pitches focused on your features and functions.
A well-executed GTM strategy shortens the sales cycle by:
- Aligning your messaging with customer pain points.
- Empowering you with the knowledge and conext to close deals faster.
- Streamlining the buyer journey to remove friction.
3. The Competitive Edge
The B2B market is more crowded than ever, and differentiation is critical. A GTM strategy focused on a specific customer type and use case, and oriented around that customer’s problems and not your product, helps you:
- Build trust and credibility faster.
- Stand out with a unique value proposition.
- Avoid wasting valuable time.
What Makes GrowthX’s GTM Audit Unique?
At GrowthX, we’re founders first and investors second. We’ve sat in your seat, faced your challenges, and cracked the code on what it takes to succeed in B2B sales.
Here’s how our approach stands out:
- Practical, Not Theoretical: Forget abstract concepts and mentor “chatroulette” sessions. We focus on actionable steps you can implement immediately.
- Exclusively for B2B: We’ve built our GTM framework specifically for the unique challenges and opportunities of B2B startups.
- Focused and Intentional: We respect your time. In just 30 minutes, we deliver high-value insights that can transform your approach to sales.
- Honed through Hands-On Experience. We’ve successfully helped hundreds of B2B startups across 20+ tech sectors. We’ve seen it all!
What to Expect from Your GTM Audit
- Pre-Call Questionnaire. The process starts with this brief questionnaire designed to capture the essentials of your current GTM strategy.
- 30-Minute Zoom Visit. We’ll dive right into what’s creating the most friction and wasting your valuable time, and how to quickly course correct.
- Actionable Insights. By the end of our call, you’ll walk away with:
- Clarity on what’s holding you back.
- Practical steps to improve your sales performance.
- Renewed confidence in your ability to close new revenue.
Why Wait? Let’s Get Started
If you’re ready to take control of your revenue growth and make 2025 your breakout year, now is the time to act.
Completing the GTM audit questionnaire is quick and easy.
Click here to start your GTM Audit now.
Together we rise.