Building got easier.
Growing revenue has not.
We help Alberta tech companies turn products into revenue.
Human coaching.
AI-Powered execution.
Work directly with an expert coach on the real sales decisions that determine whether your company grows: who to pursue, how to earn meetings, how to run better sales conversations, and how to turn pipeline into revenue.
AI accelerates the work around that coaching – from buyer research and messaging to meeting prep, follow-up, and pipeline discipline.
The result is a practical sales system that helps you learn faster, move faster, and grow revenue repeatably.
“GrowthX has been instrumental in sharpening our sales and go-to-market approach— which contributed to the momentum that helped us close our $800K pre-seed round.”
– Lourdes Juan, Knead
“The month following the GrowthX sales program, we’ve landed 8 new customers and grew 45% month-over-month!”
– Louis Kolla, RUNNR
“With GrowthX’s help, we had the revenue traction and a tangible GTM strategy to help us close our Seed round!”
– Kelsey Hahn, Monark
Program Details
Built for founders ready to sell.
- Dedicated 1:1 coaching
- Small-group coaching
- Cohort masterclasses
- AI-powered sales enablement
- No cost
- Equity-free
- 16-week virtual program
- Next Cohort: Oct 5, 2026
See what happens inside the program.
Download the Program Guide for a clear breakdown of the 16-week experience: what your team will work on, how coaching is structured, how AI-powered enablement fits in, and what you should expect to accomplish.
Revenue Accelerated
Ecosystem Aligned and Integrated
“Over the past several years, GrowthX has become a trusted contributor helping to support our founders at critical commercialization stages.”
– Karam-Ali Talakshi, Platform Calgary
Raise Capital With Confidence
Sales Systems That Investors Notice
AI made building easier. Investors know that. What they need to understand is whether you can find customers, close deals, and grow repeatably.
GrowthX helps you build the GTM evidence investors care about: clearer buyer focus, stronger messaging, better pipeline discipline, more credible forecasts, and a sharper story about how capital will accelerate revenue growth.
“As an early-stage investor, the go-to-market insights I get from GrowthX are invaluable! I send companies in my pipeline because the customer and team insights are unlike anything a traditional due diligence process uncovers, and I also send my portfolio companies because nothing increases valuation like customer and revenue growth!”
– Bryan Slauko, Metiquity Ventures
Who's Investing?
If this sounds familiar,
GrowthX was built for you
You have a product, but sales still feels inconsistent.
You’re working hard to create interest, but that interest is not turning into enough meetings.
You’re getting some meetings, but not enough qualified next steps.
Your pipeline has activity, but not enough clarity.
GrowthX helps you do the work to change that: earn more of the right meetings, turn more of those meetings into qualified opportunities, manage your pipeline with greater discipline, and build a sales motion that becomes more fluid, more focused, and more repeatable over time.
Important Dates
Sept 28, 2026
Application Deadline
Rolling review process, with priority given to early applications
Oct 5, 2026
Program Launch
Don’t Just Take Our Word For It
Hear from our founders.
“Thanks to GrowthX, we are confidently and systematically approaching GTM. There is so much amazing, truly valuable insight in the program. This program should be required for any new business!”
– Brandon Blanck, Healthquest (acq’d by WELLSTAR)
“With the help of GrowthX, we focused our GTM efforts and that led to predictable customer and revenue growth. That helped us close our $2.6M seed round.”
– Amreesh Khanna, OraQ
FAQ
All of your questions answered
No. While we sometime use the term “accelerator” to describe portions of our work, we are structurally and operationally distinct from traditional startup accelerators.
We operate a professionally developed sales curriculum specifically focused on B2B go-to-market execution. Rather than relying primarily on ad hoc mentorship models, we deliver structured, execution-focused sales coaching led by expert sales professionals who are assigned specifically to work directly alongside founding teams throughout the 16-week program.
The core of the GrowthX experience is 1:1 coaching. We run the program in cohorts because outcomes improve when founders also work in small pods. This is because founders often learn most when they are listening to someone else work through a challenge.
When a founder is deep inside their own company, they are an expert in the facts, but that expertise can make it easy to miss important details, skip over assumptions, or avoid asking the question that feels too obvious. In a pod, founders can see patterns more clearly because they are not emotionally attached to every fact.
They notice what others miss. They ask the “basic” question that unlocks the real issue. And when one founder has an aha moment, others often recognize the same pattern in their own business. That shared learning is not a substitute for individual coaching. It makes the individual coaching sharper, richer, and more useful.
The program is entirely virtual, so founding teams can participate without relocating or disrupting the day-to-day work of building their companies.
Every masterclass is recorded and available on-demand via the GrowthX platform immediately after the session. Founders receive access to both the video and the transcript, so they can revisit the content and use the transcript with their own LLMs to support the work they are doing in the program.
Coaching sessions are also recorded, with privacy carefully respected. Recordings and transcripts from 1:1 coaching sessions are shared only with that company.
Small-group coaching sessions are recorded as well, and those videos and transcripts are shared only with the participating teams in that group.
Fit is less about your company’s age, stage, or funding status and more about whether you already have a repeatable sales motion.
GrowthX is built for founders who have something to sell, and need help turning sales work into a more focused, repeatable path to revenue growth.
GrowthX is especially useful when you are asking questions like:
- Are we pursuing the right buyers?
- Is our messaging earning enough attention?
- Why aren’t we converting more outbound to meetings and/or more meetings to sales?
- Is our pipeline disciplined enough to support growth?
- Can we make revenue more repeatable?
You’re a good fit if you’re trying to move from scattered sales activity to repeatable revenue.
You’re not a good fit if you just want more leads, want GrowthX to sell for you, or you’re just looking for help with your investor deck and investor intros.
AI is a powerful accelerator, but it is not a replacement for sales judgment.
Most large language models were trained on broad internet content, not on a coherent profession of early-stage sales. That is why they often produce polished but generic sales output: better-sounding emails, longer target lists, and more activity that still misses the real buyer, the real urgency, and the real reason someone would take a meeting now.
GrowthX helps you use AI differently.
Throughout the program, you get access to a curated library of proprietary sales-stage-specific system prompts designed around the GrowthX methodology. You can use them with your LLM of choice to support the work you’re already doing in the program.
That means your AI support is aligned with the coaching you receive from your GrowthX coach. The AI helps you move faster. Your coach helps you make better decisions.
We are also developing our own AI product platform, which we expect to launch in the near future.
Yes, it’s highly personalized, but not in the way most programs claim.
Most “customization” means light-touch advice layered on top of a fixed curriculum. That tends to break down for B2B sales because the real work is messy, situational, and happens inside live deals. Here’s how ours actually works:
1) 1:1 coaching is the core. Each company is paired with a dedicated sales coach. That’s where the real personalization happens, in the context of your actual pipeline, your deals, your buyers, your constraints. Not hypotheticals.
2) Your live deals drive the work. We’re not asking you to step out of your business to learn. You bring real conversations, stuck deals, pricing decisions, messaging challenges, and we work them in real time. The output is forward motion in your pipeline, not just insight.
3) The “curriculum” is a forcing function, not a script. We do have a structured progression because early-stage sales problems are more similar than founders think. But it’s applied differently depending on your stage, motion, and market. A pre-revenue founder and a $3M ARR founder will both work on pipeline, but in very different ways.
4) Small group pods create additional signal. You get pattern recognition and pressure-testing of your thinking without the echo chamber of your own market.
Where it’s not personalized (by design): We don’t customize around avoiding the hard parts of founder-led sales. If you’re looking to outsource or shortcut the work of building a repeatable motion, we’re not a good fit.
You should plan on 3 to 5 hours per week for the program itself. That includes roughly 1 to 2 hours of scheduled coaching sessions, plus structured work connected to the GrowthX experience.
The larger commitment is the actual work of sales. Founders see real revenue results by applying the work in the market: researching buyers, testing messaging, earning meetings, running sales conversations, following up, and managing pipeline. That part is harder to quantify because it depends on your company, your market, and how aggressively you are working to grow revenue.
Click here to access our Program Guide to see how the program time is structured each week, and the outcomes you can expect.
Yes. If accepted into the program, it’s not any one person, it’s anyone on your team (including advisors and Board members) that you would like to include.
The goal of sales is more customers, higher revenue, and efficient sales cycles.
The specific outcomes vary based on your growth objectives, your level of maturity when you enter the program, and the variables in your sales process (e.g. are you selling into an enterprise with 12-18 month sales cycles).
Click here to see examples of what our alumni have achieved.
No. We have helped 650+ B2B founders across 25+ industries, because while your product and market may be unique, the path to product market fit is not.
Industry background has never been a barrier to revenue growth. What matters most is your willingness to do the work and apply a systematic approach to learning and selling.
No. We make them better. Your coach supports you and your team with practical tools, guided practice, and weekly accountability.
We complement whatever talent you have in place by helping everyone use the same frameworks, language, and process.
Yes. Many founders join before they have revenue (but you must have a sellable product). Early revenue is often a false positive of product market fit, so we care more about your willingness to learn, talk to customers, and do the work required to build repeatable sales.
No. GrowthX does not take equity. You keep full ownership of your company (and protect your cap table).
Our work is focused on helping you grow revenue in a capital efficient way so you can fund your business on your terms.
GrowthX is not a fundraising program, and we do not run performative demo days. We help founders become more investor-ready by sharpening their market focus, improving sales execution, and creating stronger evidence of revenue progress.
Investors know GrowthX and often pay close attention to companies going through the program, but the primary work is building the traction and judgment that make investor conversations stronger.
With your permission, our investors can join coaching calls, receive updates, and stay close to your journey. We also help you translate your traction into a compelling fundraising narrative, including how to use the playbooks we build together inside your data room. We’re also happy to make investor introductions.
Yes. With your permission, investors are welcome to join coaching calls, receive updates, and watch your progress throughout the program. Many do.
They know our focus on systematic revenue growth helps them de risk their decisions and support stronger portfolio companies.
Yes. Many of our founders have their program fee partially or fully covered by an accelerator they graduated from, a local economic development agency or foundation, or one of their investors.
Feel free to introduce your potential sponsor and we’ll help you secure the funding to participate.
Just the opposite! The first thing we usually do is save you money. Many founders overspend on stage irrelevant tools that are built for companies with product market fit and a repeatable sales playbook. Buying those tools too early is almost always a waste of time and budget.
We have never asked a founder to spend money on website updates, sales automation tools, or digital ads, and it has never stood in the way of real revenue progress.
FAQ
All of your questions answered
No. While we sometime use the term “accelerator” to describe portions of our work, we are structurally and operationally distinct from traditional startup accelerators.
We operate a professionally developed sales curriculum specifically focused on go-to-market execution. Rather than relying primarily on ad hoc mentorship models, we deliver structured, execution-focused sales coaching led by expert sales professionals who are assigned specifically to work directly alongside founding teams throughout the 16-week program.
Our program is cohort-based because we coach in pods, not just one-to-one. This is because founders often learn most when they are listening to someone else work through a challenge.
When a founder is deep inside their own company, they are an expert in the facts, but that expertise can make it easy to miss important details, skip over assumptions, or avoid asking the question that feels too obvious. In a pod, founders can see patterns more clearly because they are not emotionally attached to every fact.
They notice what others miss. They ask the “basic” question that unlocks the real issue. And when one founder has an aha moment, others often recognize the same pattern in their own business. That shared learning is not a substitute for individual coaching. It makes the individual coaching sharper, richer, and more useful.
The program is entirely virtual, so founding teams can participate without relocating or disrupting the day-to-day work of building their companies.
Every masterclass is recorded and available on-demand via the GrowthX platform immediately after the session. Founders receive access to both the video and the transcript, so they can revisit the content and use the transcript with their own LLMs to support the work they are doing in the program.
Coaching sessions are also recorded, with privacy carefully respected. Recordings and transcripts from 1:1 coaching sessions are shared only with that company.
Small-group coaching sessions are recorded as well, and those videos and transcripts are shared only with the participating teams in that group.
GrowthX is built for companies that have something real to sell and are serious about building repeatable revenue.
Some founders worry they are too early because they don’t have enough revenue yet. Others worry they are too late because they already have $500K+ of revenue.
In our experience – having worked with over hundreds of companies – starting from pre-revenue to $1M+ of ARR – revenue stage matters less than whether there is a smoothly executing sales playbook.
GrowthX is especially useful when you are asking questions like:
- Are we pursuing the right buyers?
- Is our messaging earning enough attention?
- Why aren’t we converting more outbound to meetings and/or more meetings to sales?
- Is our pipeline disciplined enough to support growth?
- Can we make revenue more repeatable?
You’re a good fit if you’re trying to move from scattered sales activity to repeatable revenue.
You’re not a good fit if you just want more leads, want GrowthX to sell for you, or you’re just looking for help with your investor deck and investor intros.
AI is a powerful accelerator, but it is not a replacement for sales judgment.
Most large language models were trained on broad internet content, not on a coherent profession of early-stage B2B sales. That is why they often produce polished but generic sales output: better-sounding emails, longer target lists, and more activity that still misses the real buyer, the real urgency, and the real reason someone would take a meeting now.
GrowthX helps you use AI differently.
Throughout the program, you get access to a curated library of proprietary sales-stage-specific system prompts designed around the GrowthX methodology. You can use them with your LLM of choice to support the work you’re already doing in the program.
That means your AI support is aligned with the coaching you receive from your GrowthX coach. The AI helps you move faster. Your coach helps you make better decisions.
We are also developing our own AI product platform, which we expect to launch in the near future.
You should plan on 3 – 5 hours per week for the program itself.
Click here to access our Program Guide to see exactly how you will spend your time each week, and the outcomes you can expect.
Yes. If accepted into the program, it’s not any one person, it’s anyone on your team (including advisors and Board members) that you would like to include.
Every company is different, but our focus is always the same: more customers, higher revenue, and shorter sales cycles. The specific outcomes vary based on your growth objectives, your level of maturity when you enter the program, and the variables in your sales process.
Click here to see examples of what our alumni have achieved.
Highly individualized. Your one on one coach works directly with you on your specific ICP, conversations, messaging, pipeline, and revenue goals.
Nothing is generic. Every exercise, template, and playbook is tailored to your company, stage, and market.
No. We have helped 650+ B2B founders across 25+ industries, because while your product and market may be unique, the path to product market fit is not.
Industry background has never been a barrier to revenue growth. What matters most is your willingness to do the work and apply a systematic approach to learning and selling.
No. While many of our companies are software based, we have also worked with hardware, biotech, deep tech, and many other non software technologies.
These categories can be more capital intensive, which can lengthen the journey to product market fit, but they do not change the steps required to get there. The same sales learning loops apply across all technologies.
No. We have helped 650+ B2B founders across 25+ industries and sectors because while your product and market may be unique, the path to product market fit is not.
This applies to far more than software. We have worked with hardware, biotech, deep tech, and many other non software companies. These categories can be more capital intensive, which can extend the journey to product market fit, but they do not change the steps required to get there.
Industry background has never been a barrier to revenue growth. What matters most is your willingness to do the work and apply a systematic approach to learning and selling.
No. We make them better. Your coach supports you and your team with practical tools, guided practice, and weekly accountability.
We complement whatever talent you have in place by helping everyone use the same frameworks, language, and process.
Great. Early traction often represents closed learning loops, which is the real signal we care about. We help you understand which parts of your traction reflect true progress toward product market fit and which parts may be noise.
Many founders with early revenue still need support strengthening ICP discipline, sharpening messaging, improving pipeline hygiene, and moving from founder led selling to something more repeatable. We meet you where you are and help you build on what is already working.
Yes. Many founders join before they have revenue. Early revenue is often a false positive of product market fit, so we care more about your willingness to learn, talk to customers, and do the work required to build repeatable sales.
We keep the process straightforward. You complete our application to share a bit about your company and your revenue journey, so far, and then we move into a few conversations where we start helping immediately.
It is not a round of tough questions. It is a chance for you to feel the experience and for us to make sure you are a learn-it-all founder who wants to grow.
Decisions are quick and clear.
No. GrowthX does not take equity. You keep full ownership of your company (and protect your cap table).
Our work is focused on helping you grow revenue in a capital efficient way so you can fund your business on your terms.
Yes. We help you find investors, but not through the performative art of a Demo Day. We focus on making you truly investor ready by helping you build systematic and repeatable revenue that de risks an investor’s decision.
Because Alberta (and global) investors know that our coaching helps them de-risk investment decisions, many of them actively follow our cohorts and pay close attention to your progress.
With your permission, our investors can join coaching calls, receive updates, and stay close to your journey. We also help you translate your traction into a compelling fundraising narrative, including how to use the playbooks we build together inside your data room.
Yes. With your permission, investors are welcome to join coaching calls, receive updates, and watch your progress throughout the program. Many do.
They know our focus on systematic revenue growth helps them de risk their decisions and support stronger portfolio companies.
Just the opposite! The first thing we usually do is save you money. Many founders overspend on stage irrelevant tools that are built for companies that already have a repeatable sales playbook. Buying those tools too early is almost always a waste of time and budget.
We have never asked a founder to spend money on website updates, sales automation tools, or digital ads, and it has never stood in the way of real revenue progress.