The top reason why startups fail is tackling problems that are interesting to solve rather than those that serve a market need.
Source: CBInsights
We launched the Market Acceleration Program (MXP) in 2015 to give our venture capital fund portfolio companies an unfair advantage.
It was professionally developed by a team of experts, and continually improved from our work with hundreds of startups and thousands of founders.
We operate the MXP as a hands-on program covering every step of the process to find product-market fit and coaching our founders as they perform the actual work of acquiring customers and growing revenue.
We’ve adapted the MXP into an online playbook for use by anyone who supports entrepreneurs.
Every step to finding product-market fit is covered in comprehensive detail, including reading guides, video tutorials, interactive exercises and a template library.
It’s everything a founder needs to go to market, engage customers and win revenue.
Build comprehensive marketing and sales messaging that translates what a startup’s product or service does into language that showcases the value it creates for customers.
Identify behavioral patterns and common characteristics of the people and companies most likely to buy a startup’s product or service and become great customers.
Define each step of a startup’s marketing and sales process to measure the go-to-market efforts and collect data that help remove friction and accelerate deal velocity.
Identify, outline and prioritize stage-relevant customer acquisitions strategies that help accelerate the path to product-market fit and acquire revenue with the highest ROI.
Test the market and acquire customers by developing, executing, iterating and optimizing outbound customer acquisition campaigns.
Actively manage a marketing and sales pipeline to acquire more customers and avoid deals from stalling or going dark.
“We developed a great partnership with GrowthX. We believe it provides systematic go-to-market guidance for our startups entering the U.S market. They were fully dedicated to organize and co-host the meetings and interviews for the Korean startups with their potential customers. The startups and I were impressed by their skillful capacity to help Korean startups and garner market insights through these activities. No doubts in my mind that GrowthX demonstrated special qualities for the cross-border projects.”
Our turnkey platform enables you to instantly launch a fully-functioning, in-person or virtual program to help founders find product-market fit.
Our intuitive and enjoyable user interface makes it easy to onboard staff and mentors, seamlessly invite founders (rolling admissions or cohorts), and launch with confidence.
Our flexible platform enables you to customize the front-end with your color palette, font and logo. From log-in through program completion, fully showcase your brand identity.
The intuitive back-end dashboard also enables you to create a unique experience for your founders. Whether it’s custom stage-gates, mandatory actions, toggled functionality, public or private notifications, etc., the one constant is that you’re in control.
We know that providing access to experts is an important part of helping founders. That’s why we make it easy for your staff and mentor network to track progress and actively engage with a startup or group of startups. All based on the roles and responsibilities that you define, and a framework that unifies your network and delivers a consistent experience.
Our global network of experts is also available to work alongside your staff and founders, in a virtual-friendly environment so you have the cost-effective expert help you need, when you need it.
Problem
Propel, a Canadian Accelerator, had run a successful program for many years. They needed to transition from in-person guest speakers and mentors serving local founders to a more thorough and virtual-based curriculum that they could deliver remotely and at scale.
Discovery
We developed a plan to enable Propel to deliver the GrowthX MXP virtually and at scale by providing turn-key digital content, training for their EIRs and virtual lectures and workshops run by GrowthX.
Results
We enabled Propel to be self-sufficient by training and certifying their EIRs to deliver MXP, and our team of experts supplement their community with virtual fireside chats, interactive workshops and 1:1 training for their startups.
"Founders across Atlantic Canada have benefited greatly from GrowthX! Their market development framework addresses all of the challenges entrepreneurs inevitably face in the pursuit of sales success, and their venture capital workshop is a unique “founder centric” approach to preparing founders for understanding and raising venture capital."
