MXP Online for Accelerators

Help Founders Find Customers and Acquire Revenue

The Market Acceleration Program (MXP) is a comprehensive playbook that founders use to identify and grow predictable, profitable and scalable revenue.

The MXP was previously available exclusively to GrowthX Capital portfolio companies. We now offer Accelerators that same exclusive product-market fit playbook via MXP Online.

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Market Acceleration Program (MXP)
Market Acceleration Program (MXP)

Product-Market Fit Imperative

In the past, technology was expensive and complex and product talent was sparse. The biggest risk for startups was in the product itself. But now, the costs and complexity of technology have been drastically reduced, and product talent is plentiful.

The risk has shifted away from product development towards market development. However, the way startups function has not.

The GrowthX Market Acceleration Program (MXP) compliments existing accelerator programming with turnkey content and virtual training covering every step of the process to find product-market fit while reducing the time and capital required to get there.

Next: Product-Market Fit Playbook
Product-Market Fit Playbook

MXP Online is a step-by-step, exercise-driven program that accelerates customer acquisition and revenue growth. It throughly covers the following main subjects with numerous sub-topics, all highlighted with real-world examples, exercises and downloadable worksheets for founders to collaborate and track progress:
- Ideal Customer Profile Identification
- Business & Pricing Models
- Strategic Account & Pipeline Management
- Customer Acquisition Strategy
- Campaign Creation & Execution
- Unique Value & Selling Propositions
- Conversational Frameworks
- Collateral Development & Initial Attraction Frameworks
- Marketing & Sales Funnel Creation & Tech Implementation
- Customer Journey Mapping
- Customer Onboarding & Implementation Frameworks
- Talent Acquisition Roadmap
Back: Product-Market Fit Imperative

"Founders across Atlantic Canada have benefited greatly from GrowthX! Their market development framework addresses all of the challenges entrepreneurs inevitably face in the pursuit of sales success, and their venture capital workshop is a unique “founder centric” approach to preparing founders for understanding and raising venture capital."

Barry Bisson • CEO, Propel ICT
“With GrowthX, you have a team that’s working with you and thinking on how to adapt the general process to your market. They work with you! They understand the little aspects of your business, that’s the difference. They’re re ally involved in operation of the sales process.”

Agustina Sartori • Founder & CEO, GlamSt [Acquired by ULTA]
"It was an honor to collaborate with GrowthX. Their presentations were focused on the market side of business, market fit, positioning and customer messaging. They raise the bar for what makes a great educator. They have a deep knowledge on how to scale products. Their mentoring throughout our program was invaluable and everything our international startups learned were instantly applicable."

Marie Frochen • French Tech Hub
"We developed a great partnership with the GrowthX team. We believe it provides systematic guidance for our startups. Personally, as the Director leading Born2Global, I have a lot of respect for the team, especially their dedication and passion for startups."

JaeSung Ro • Director, K-ICT Born2Global
“I’ll admit it, marketing doesn’t come naturally to Slope’s team of engineers, logisticians, and software developers. GrowthX used their market development expertise to help us think exponentially about novel ways to spread our message to our target audience. The team at GrowthX is more than just a group of check writers, they are partners who help us reach our full potential.”

Rust Felix • Founder & CEO, Slope.io
“We partnered with GrowthX to provide our MBA students with access to their Silicon Valley curriculum, including venture capital and finding product-market fit. Attendance at GrowthX seminars is larger than most class enrollments at Owen. GrowthX is helping Vanderbilt prepare our MBA students for the Innovation Economy.”

Michael Bryant • Director, Center for Entrepreneurship, Vanderbilt University Owen Graduate School of Management
"We invited GrowthX to deliver GrowthX's Market Acceleration Program in a 2-day workshop in Kingston, Jamaica. Founders particularly valued their go-to-market insights as investors, the anecdotes and case studies shared with the group. We look forward to working with GrowthX to further develop the skills of our entrepreneurs and strengthen the ecosystem to continue supporting them."

Sandra Glasgow • Director, National Commercial Bank Jamaica Ltd
“Having GrowthX on your side is like having a co-founder that is an absolute authority on lean thinking, business strategy and achieving product-market fit.”

Sashank Purighalla • Founder/CEO, BOS Framework

Case Study: Born2Global Accelerator

Problem
Born2Global, a Korean Accelerator, helps high potential startups enter global markets. They had mentors and staff to support the startups but lacked the content, training and expertise to run a virtual product-market fit program.

Discovery
We developed a plan to create a custom virtual accelerator program by identifying the biggest go-to-market challenges that Korean startups face and selecting specific parts of the GrowthX MXP that address those challenges.

Results
We deliver a custom, virtual accelerator program for a cohort of 20 startups consisting of weekly cohort lectures, one-on-one coaching sessions, and a series of tangible exercises via video teleconferencing and Google Classroom. At the conclusion of each program, we deliver a detailed report showing a clear go-to-market strategy for each startup.

Born2Global Korea

“We developed a great partnership with GrowthX. We believe it provides systematic go-to-market guidance for our startups entering the U.S market. They were fully dedicated to organize and co-host the meetings and interviews for the Korean startups with their potential customers. The startups and I were impressed by their skillful capacity to help Korean startups and garner market insights through these activities. No doubts in my mind that GrowthX demonstrated special qualities for the cross-border projects.”

JaeSung Ro • Director, Born2Global

Turnkey Content

It’s easy to find content extolling the importance of finding product-market fit. What’s been missing, until now, is a comprehensive playbook for founders to follow to go-to-market and grow revenue.

MXP Online covers the entire GrowthX Market Acceleration Program, guiding founders step-by-step along the journey to finding product-market fit.

Each step includes exercises and downloadable worksheets, so that founders can apply what they’re learning in real-time.

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Virtual Training

Our team of accredited MXP experts further activate our turnkey content with:

Hands-on training for accelerator staff and mentors;
Engaging virtual workshops and 1:1 office hours for founders; and
Custom-designed solutions (e.g., corporate engagement days)

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"Founders across Atlantic Canada have benefited greatly from GrowthX! Their market development framework addresses all of the challenges entrepreneurs inevitably face in the pursuit of sales success, and their venture capital workshop is a unique “founder centric” approach to preparing founders for understanding and raising venture capital."

Barry Bisson • CEO, Propel ICT
“With GrowthX, you have a team that’s working with you and thinking on how to adapt the general process to your market. They work with you! They understand the little aspects of your business, that’s the difference. They’re re ally involved in operation of the sales process.”

Agustina Sartori • Founder & CEO, GlamSt [Acquired by ULTA]
"It was an honor to collaborate with GrowthX. Their presentations were focused on the market side of business, market fit, positioning and customer messaging. They raise the bar for what makes a great educator. They have a deep knowledge on how to scale products. Their mentoring throughout our program was invaluable and everything our international startups learned were instantly applicable."

Marie Frochen • French Tech Hub
"We developed a great partnership with the GrowthX team. We believe it provides systematic guidance for our startups. Personally, as the Director leading Born2Global, I have a lot of respect for the team, especially their dedication and passion for startups."

JaeSung Ro • Director, K-ICT Born2Global
“I’ll admit it, marketing doesn’t come naturally to Slope’s team of engineers, logisticians, and software developers. GrowthX used their market development expertise to help us think exponentially about novel ways to spread our message to our target audience. The team at GrowthX is more than just a group of check writers, they are partners who help us reach our full potential.”

Rust Felix • Founder & CEO, Slope.io
“We partnered with GrowthX to provide our MBA students with access to their Silicon Valley curriculum, including venture capital and finding product-market fit. Attendance at GrowthX seminars is larger than most class enrollments at Owen. GrowthX is helping Vanderbilt prepare our MBA students for the Innovation Economy.”

Michael Bryant • Director, Center for Entrepreneurship, Vanderbilt University Owen Graduate School of Management
"We invited GrowthX to deliver GrowthX's Market Acceleration Program in a 2-day workshop in Kingston, Jamaica. Founders particularly valued their go-to-market insights as investors, the anecdotes and case studies shared with the group. We look forward to working with GrowthX to further develop the skills of our entrepreneurs and strengthen the ecosystem to continue supporting them."

Sandra Glasgow • Director, National Commercial Bank Jamaica Ltd
“Having GrowthX on your side is like having a co-founder that is an absolute authority on lean thinking, business strategy and achieving product-market fit.”

Sashank Purighalla • Founder/CEO, BOS Framework

Case Study: Propel Accelerator

Problem
Propel, a Canadian Accelerator, had run a successful program for many years. They needed to transition from in-person guest speakers and mentors serving local founders to a more thorough and virtual-based curriculum that they could deliver remotely and at scale.

Discovery
We developed a plan to enable Propel to deliver the GrowthX MXP virtually and at scale by providing turn-key digital content, training for their EIRs and virtual lectures and workshops run by GrowthX.

Results
Propel licensed the GrowthX MXP and MXP Online and we helped them deploy it via their Learning Management System. We enabled Propel to be self-sufficient by training and certifying their EIRs to deliver the program, and we regularly compliment select topics with virtual fireside chats, interactive workshops and 1:1 training for their startups.

Propel Accelerator

"Founders across Atlantic Canada have benefited greatly from GrowthX! Their market development framework addresses all of the challenges entrepreneurs inevitably face in the pursuit of sales success, and their venture capital workshop is a unique “founder centric” approach to preparing founders for understanding and raising venture capital."

Barry Bisson • CEO, Propel

Choose a plan that’s right for you

From turnkey content to fully-customized programming.

Playbook

Fully online and self-paced, your founders will be applying everything they learn in real-time to guide them every step of the way as they interact with their market, discover and engage with their ideal customers and win revenue.

Access to MXP Online for your entire staff and mentor network and every startup in your accelerator.

Step-by-step program guiding your founders through each phase of finding product-market fit
Interactive exercises for your founders to perform the actual work required to acquire customers and grow revenue
Downloadable library of templates providing your founders with a highly structured framework to help them capture critical insights and enable you to track progress and proactively highlight specific areas for your staff and mentor network to help.

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Team

This plan partners our team of product-market fit experts with your staff, mentor network and founders to fully activate MXP Online! Your team is equipped to deliver the entire program and directly support your community of founders.

In addition to access to MXP Online for your entire staff and mentor network and every startup in your accelerator, the Team plan includes:

Hands-on training for your staff to enable them to support your founders on all MXP Online topics
Live, group video sessions to introduce each section of MXP Online
Live, virtual workshops for comprehensive, hands-on guidance through Ideal Customer Profiles, Customer Acquisition Strategies and Got-to-Market Messaging
On-demand video tutorial library

Premium

The Premium plan combines everything covered by the Partner plan plus additional custom-developed programs to help you fully differentiate and create new revenue streams.

The Premium plan starts with a comprehensive discovery session for our team to fully align with your objectives. Past examples of our custom-developed programs include: