GTM in a Down Market: How to Sell When Budgets Change
Headwinds are everywhere: tighter budgets, longer approvals, and more pressure to do more with less. For B2B founders, it feels like every conversation ends with: “We love it, but not this quarter.” The risk? Many founders freeze too, waiting for the market to rebound, or worse, slashing prices in desperation. The truth? Customers are still …
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