Most B2B founders want more revenue, more customers, and a bigger market presence—yet they often aren’t sure how to systematically get there. Too many founders rely on either random acts of sales outreach or superficial growth “targets” like “hit $1 million in revenue,” which often end up being dreams rather than actionable goals. At GrowthX, …

Stop Guessing, Start Closing: The Milestone Method for Real B2B Growth Read More »

This comprehensive guide draws on 100s of real coaching conversations with B2B founders to help you cut through the confusion and pick a customer acquisition strategy that actually works.

In an era dominated by email, social media, and automated outreach sequences, cold calling might sound like an outdated or even cringe-worthy strategy. For many B2B founders, it conjures visions of high-pressure sales, annoyed prospects, and fruitless dialing. The reality, however, is much more nuanced—and far more promising. When done well, cold calling delivers some …

A Step-by-Step Guide to Master B2B Cold Calling Read More »

Several of our companies have asked us about pilots lately, so we thought we’d organize the insights that we’ve been sharing into a GrowthX Guide. Pilots are one of the most powerful tools in an early-stage B2B founder’s sales strategy. They help validate your product, build credibility, and accelerate sales cycles by demonstrating real-world value …

Design Partners, Paid Pilots, and Free Trials: A Founder’s Guide Read More »

Conferences can be a goldmine for B2B founders. They offer a unique opportunity to connect with prospects, learn from industry experts, and grow your network. But let’s be honest: attending a conference is an investment of time, energy, and money. Without a clear strategy, it’s easy to walk away with a stack of business cards …

Turn Conference into Customers: A Practical Guide for B2B Founders Read More »

If you’re like most B2B founders, you’re pitching your startup while you’re still knee-deep running “in-process” experiments. These are hypotheses you’re trying to validate—and often, you’re seeking funding to test them. That’s all well and good, but in 2025 you can’t rely solely on in-process narratives when it comes to raising venture capital. Instead, focus …

Stop Guessing, Start Closing Read More »

The best place to find early revenue opportunities in the new year is your current pipeline. That might sound obvious, but without running a regular pipeline review meeting, you’re making sales harder than it needs to be and you’re putting your 2025 sales goals at risk. For B2B founders on the journey to product-market fit, …

Hit Your 2025 Sales Goals: The Power of Regular Pipeline Reviews Read More »

As a B2B founder, sales can feel like a constant uphill battle. You have an incredible product, a passionate team, and a growing vision, but somehow the pipeline is unpredictable, deals take forever to close, and scaling feels like an elusive dream. The good news? It’s (likely) not your product. It’s your (lack of) focus. …

B2B Founders: Do This to Improve Sales in 2025 Read More »

As we head into 2025, investors are no longer just looking at top-line revenue; they’re scrutinizing its quality. Is your revenue predictable, scalable, and rooted in a repeatable process? Or is it haphazard and dependent on a handful of hero deals? At GrowthX, we’ve built our entire investment model around helping B2B founders with sales. …

Why a GTM Audit is Essential in 2025 Read More »