Conferences can be a goldmine for B2B founders. They offer a unique opportunity to connect with prospects, learn from industry experts, and grow your network. But let’s be honest: attending a conference is an investment of time, energy, and money. Without a clear strategy, it’s easy to walk away with a stack of business cards …
Maximizing Conference ROI: A Practical Guide for B2B Founders Read More »
The best place to find early revenue opportunities in the new year is your current pipeline. That might sound obvious, but without running a regular pipeline review meeting, you’re making sales harder than it needs to be and you’re putting your 2025 sales goals at risk. For B2B founders on the journey to product-market fit, …
Hit Your 2025 Sales Goals: The Power of Regular Pipeline Reviews Read More »
As a B2B founder, sales can feel like a constant uphill battle. You have an incredible product, a passionate team, and a growing vision, but somehow the pipeline is unpredictable, deals take forever to close, and scaling feels like an elusive dream. The good news? It’s (likely) not your product. It’s your (lack of) focus. …
As we head into 2025, investors are no longer just looking at top-line revenue; they’re scrutinizing its quality. Is your revenue predictable, scalable, and rooted in a repeatable process? Or is it haphazard and dependent on a handful of hero deals? At GrowthX, we’ve built our entire investment model around helping B2B founders with sales. …
“If you really only get dopamine hits from money, than it’s hard to work on hard problems. You need to know your dopamine system; where do you get your dopamine from? Truly understand yourself.” That’s Aravind Srinivas, the founder of Perplexity, during his recent podcast conversation with Lex Fridman. Aravind shared that powerful insight in the context …
The term “product-market fit” is tossed around with the fervor of a magical incantation. Marc Andreessen stated that achieving product-market fit is the only thing that matters for a new venture. Yet, despite its ubiquitous use, the definition of product-market fit often remains nebulous and subjective. The Hazards of Subjectivity ChatGPT informs us that: “product-market …
In my years of working alongside founders and helping them get to market, I’ve noticed a familiar set of common pitfalls that continue to persist. Here are four of the most common (and how to avoid making them): Pitfall #1: Channel Partnerships All too often, founders rely too heavily and too early on channel partnerships …
We’ve helped 100’s of founders develop and execute go-to-market strategies. Strategies that have helped them grow revenue and attract investors. While every company and industry provides its unique challenges, most go-to-market strategies lack the most basic elements of any good plan: a tangible goal and deadline. This common mistake condemns your revenue efforts – wasting …
We’ve helped 100s of B2B founders increase their revenue through The Revenue Accelerator. One of the most common mistakes that we see founders make is messaging and marketing collateral meant to appeal to a wide audience of potential customers. The fear is that they will miss out on sales opportunities if their messaging is too …
Traction speaks louder than words and pitch decks. Even more so in 2024! And not just any traction. In 2024, your traction must be the result of a capital efficient go-to-market strategy. Regardless of your specific product and market, there are 4 keys to executing capital efficient go-to-market in 2024. Define Traction All too often, …
