Traction speaks louder than words and pitch decks. Even more so in 2023! And not just any traction. In 2023, your traction must be the result of a capital efficient go-to-market strategy. Regardless of your specific product and market, there are 4 keys to executing capital efficient go-to-market in 2023. Define Traction All too often, …
Not finding product-market fit (and the systematic revenue that follows) is the most common cause of startup failure. So, what does it take to find product-market fit? I’m not asking how you find product-market fit. I covered that in this blog post. I’m asking about the traits that separate successful founders from the rest. What …
We all know that finding product-market fit is critical for any founder looking to grow their startup and attract investors. Accelerator and investors constantly stress to founders that they must acquire and demonstrate that they have product-market fit in order to be successful. But how do you know when you have product-market fit? For starters, …
The standard to become investment-ready has changed and it now requires a systematic go-to-market strategy. Savvy venture investors are no longer distracted by a shiny new product and an ultra-large total addressable market. The application of existing technology to a new problem and a market large enough to enable the big, fast growth required by …
You’re Investment-Ready When You Have Investable Revenue Read More »
Here are the five primary reasons why your accelerator needs go-to-market programming (including a detailed guide to help you implement best practices today). 1. Your founders need a go-to-market strategy to satisfy the new standard of investor-readiness. Times have changed for accelerators. It’s no longer enough to help your founders build their pitch deck, organize …
5 Reasons Your Accelerator Needs Go-To-Market Programming Read More »
If you’re in the early stages of selling a SaaS product and don’t yet have product-market fit, you’ve probably got the acronym backwards. At early stages, the acronym SaaS stands for Service as a Software (not, Software as a Service). It’s not your technology that wins, but the insights you generate by seeking fit with …
Flip the Meaning of SaaS for Your Go-to-Market Strategy Read More »
Think about your work email inbox for a second. Every day, other businesses are reaching out to you. What do you typically do with those messages and emails? We bet you delete them. But, why do you delete them? Because the email writer clearly doesn’t know who you are or why you would need these …
The Golden Rule of Go-to-Market Strategy for B2B Products Read More »
Once you launch your go-to-market strategy, you shouldn’t have to wait until the end to find out if you’ve been successful. What does a successful go-to-market strategy look like? There are several checkpoints along the way that will tell you whether your go-to-market strategy is on the right track. Many founders go through each phase …
What does a successful go-to-market strategy for startups look like? Read More »
At GrowthX, we’ve helped thousands of entrepreneurs go to market and achieve scale. We’re not just investors or startup mentors giving them anecdotal tips on how to do this. Our team operates in the trenches with each of our founders and helps with the strategic and tactical work of go to market, like writing emails …
Think for a moment how you intend to bring your product to market. What go-to-market strategy are you going to leverage to begin acquiring customers. If you’re like most founders, one of your first steps is to search the web for various go-to-market strategy models to copy. If you’ve already done that, then you know …
3 go-to-market strategy models to avoid (with alternatives) Read More »
