In my years of working alongside founders and helping them get to market, I’ve noticed a familiar set of common pitfalls that continue to persist. Here are four of the most common (and how to avoid making them): Pitfall #1: Channel Partnerships All too often, founders rely too heavily and too early on channel partnerships …
Every day, for over 10 years, I’ve helped founders develop and execute go-to-market strategies. Strategies that have helped them grow revenue and attract investors. While every company and industry provides its unique challenges, most go-to-market strategies lack the most basic elements of any good plan: a tangible goal and deadline. This common mistake condemns your …
I’ve helped 100s of B2B founders increase their revenue through The Revenue Accelerator. One of the most common mistakes that I see founders make is messaging and marketing collateral meant to appeal to a wide audience of potential customers. The fear is that they will miss out on sales opportunities if their messaging is too …
Traction speaks louder than words and pitch decks. Even more so in 2023! And not just any traction. In 2023, your traction must be the result of a capital efficient go-to-market strategy. Regardless of your specific product and market, there are 4 keys to executing capital efficient go-to-market in 2023. Define Traction All too often, …
Not finding product-market fit (and the systematic revenue that follows) is the most common cause of startup failure. So, what does it take to find product-market fit? I’m not asking how you find product-market fit. I covered that in this blog post. I’m asking about the traits that separate successful founders from the rest. What …
We all know that finding product-market fit is critical for any founder looking to grow their startup and attract investors. Accelerator and investors constantly stress to founders that they must acquire and demonstrate that they have product-market fit in order to be successful. But how do you know when you have product-market fit? For starters, …
The standard to become investment-ready has changed and it now requires a systematic go-to-market strategy. Savvy venture investors are no longer distracted by a shiny new product and an ultra-large total addressable market. The application of existing technology to a new problem and a market large enough to enable the big, fast growth required by …
You’re Investment-Ready When You Have Investable Revenue Read More »
Here are the five primary reasons why your accelerator needs go-to-market programming (including a detailed guide to help you implement best practices today). 1. Your founders need a go-to-market strategy to satisfy the new standard of investor-readiness. Times have changed for accelerators. It’s no longer enough to help your founders build their pitch deck, organize …
5 Reasons Your Accelerator Needs Go-To-Market Programming Read More »
If you’re in the early stages of selling a SaaS product and don’t yet have product-market fit, you’ve probably got the acronym backwards. At early stages, the acronym SaaS stands for Service as a Software (not, Software as a Service). It’s not your technology that wins, but the insights you generate by seeking fit with …
Flip the Meaning of SaaS for Your Go-to-Market Strategy Read More »
Think about your work email inbox for a second. Every day, other businesses are reaching out to you. What do you typically do with those messages and emails? We bet you delete them. But, why do you delete them? Because the email writer clearly doesn’t know who you are or why you would need these …
The Golden Rule of Go-to-Market Strategy for B2B Products Read More »
