What is Product-Market Fit?

The term “product-market fit” is tossed around with the fervor of a magical incantation. Marc Andreessen stated that achieving product-market fit is the only thing that matters for a new venture. Yet, despite its ubiquitous use, the definition of product-market fit often remains nebulous and subjective. The Hazards of Subjectivity ChatGPT informs us that: “product-market …

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How to Avoid Common GTM Mistakes

In my years of working alongside founders and helping them get to market, I’ve noticed a familiar set of common pitfalls that continue to persist. Here are four of the most common (and how to avoid making them): Pitfall #1: Channel Partnerships All too often, founders rely too heavily and too early on channel partnerships …

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The Formula for GTM Success

Every day, for over 10 years, I’ve helped founders develop and execute go-to-market strategies. Strategies that have helped them grow revenue and attract investors. While every company and industry provides its unique challenges, most go-to-market strategies lack the most basic elements of any good plan: a tangible goal and deadline. This common mistake condemns your …

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Mastering B2B Sales Messaging

I’ve helped 100s of B2B founders increase their revenue through The Revenue Accelerator. One of the most common mistakes that I see founders make is messaging and marketing collateral meant to appeal to a wide audience of potential customers. The fear is that they will miss out on sales opportunities if their messaging is too …

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Go To Market in 2024

Traction speaks louder than words and pitch decks. Even more so in 2024! And not just any traction.  In 2024, your traction must be the result of a capital efficient go-to-market strategy. Regardless of your specific product and market, there are 4 keys to executing capital efficient go-to-market in 2024. Define Traction All too often, …

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What’s It Take to Find PMF?

Not finding product-market fit (and the systematic revenue that follows) is the most common cause of startup failure. So, what does it take to find product-market fit? I’m not asking how you find product-market fit. I covered that in this blog post. I’m asking about the traits that separate successful founders from the rest. What …

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5 Steps to Confirm PMF

We all know that finding product-market fit is critical for any founder looking to grow their startup and attract investors. Accelerator and investors constantly stress to founders that they must acquire and demonstrate that they have product-market fit in order to be successful. But how do you know when you have product-market fit? For starters, …

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5 Reasons Your Accelerator Needs Go-To-Market Programming

Here are the five primary reasons why your accelerator needs go-to-market programming (including a detailed guide to help you implement best practices today). 1. Your founders need a go-to-market strategy to satisfy the new standard of investor-readiness.  Times have changed for accelerators. It’s no longer enough to help your founders build their pitch deck, organize …

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