Early-stage pricing feels like guesswork. Founders often tell us: “We’ll price it later.” “We just need a few customers first.” “We don’t want pricing to be the reason deals stall.” So they pick a number that feels safe. Or apologetic. And without realizing it, they hard-code the wrong lessons into their business. Pricing is not …

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When “Lead,” “Qualified Conversation,“ and “Opportunity” are just labels, your CRM becomes a graveyard of guesses. This guide shows you how to define your stages like a pro so your CRM becomes what it’s supposed to be – a disciplined instrument for learning, forecasting, and growing revenue systematically. The Framework: Three Key Stages For most …

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