Inside every cohort of The Revenue Accelerator, we see talented founders stuck in the same rut: they lead with what their product does instead of what their customer gets. Demos sparkle, prospects nod politely, and yet the deal stalls – often forever. The goal of this GTM Guide is to help you replace a “solution-first” …

Sell the Payoff, Not the Product: A Playbook for B2B Founders Read More »