No. While we sometime use the term “accelerator” to describe portions of our work, we are structurally and operationally distinct from traditional startup accelerators.

We operate a professionally developed sales curriculum specifically focused on go-to-market execution. Rather than relying primarily on ad hoc mentorship models, we deliver structured, execution-focused sales coaching led by expert sales professionals who are assigned specifically to work directly alongside founding teams throughout the 16-week program.

Our program is cohort-based because we coach in pods, not just one-to-one. This is because founders often learn most when they are listening to someone else work through a challenge.

When a founder is deep inside their own company, they are an expert in the facts, but that expertise can make it easy to miss important details, skip over assumptions, or avoid asking the question that feels too obvious. In a pod, founders can see patterns more clearly because they are not emotionally attached to every fact.

They notice what others miss. They ask the “basic” question that unlocks the real issue. And when one founder has an aha moment, others often recognize the same pattern in their own business. That shared learning is not a substitute for individual coaching. It makes the individual coaching sharper, richer, and more useful.

The program is entirely virtual, so founding teams can participate without relocating or disrupting the day-to-day work of building their companies.

GrowthX has been designed around virtual cohorts since we were founded in 2015. This was not a COVID pivot that stuck. 

Every masterclass is recorded and available on demand through the GrowthX platform immediately after the session. Founders receive both the video and the transcript, so they can revisit the content and use the transcript with their own LLMs to support the work they are doing in the program.

Coaching sessions are also recorded, with founder privacy carefully respected. Recordings and transcripts from 1:1 coaching sessions are shared only with that company.

Small-group coaching sessions are recorded as well, and those videos and transcripts are shared only with the participating teams in that group.

GrowthX is built for companies that have something real to sell and are serious about building repeatable revenue.

Some founders worry they are too early because they don’t have enough revenue yet. Others worry they are too late because they already have $500K+ of revenue.

In our experience – having worked with over hundreds of companies – starting from pre-revenue to $1M+ of ARR – revenue stage matters less than whether there is a smoothly executing sales playbook.

GrowthX is especially useful when you are asking questions like:

• Are we pursuing the right buyers?
• Is our messaging earning enough attention?
• Why aren’t we converting more outbound to meetings and/or more meetings to sales?
• Is our pipeline disciplined enough to support growth?
• Can we make revenue more repeatable?

You’re a good fit if you’re trying to move from scattered sales activity to repeatable revenue.

You’re not a good fit if you just want more leads, want GrowthX to sell for you, or you’re just looking for help with your investor deck and investor intros.

AI is a powerful accelerator, but it is not a replacement for sales judgment.

Most large language models were trained on broad internet content, not on a coherent profession of early-stage B2B sales. That is why they often produce polished but generic sales output: better-sounding emails, longer target lists, and more activity that still misses the real buyer, the real urgency, and the real reason someone would take a meeting now.

GrowthX helps you use AI differently.

Throughout the program, you get access to a curated library of proprietary sales-stage-specific system prompts designed around the GrowthX methodology. You can use them with your LLM of choice to support the work you’re already doing in the program.

That means your AI support is aligned with the coaching you receive from your GrowthX coach. The AI helps you move faster. Your coach helps you make better decisions.

We are also developing our own AI product platform, which we expect to launch in the near future.

You should plan on 3 – 5 hours per week for the program itself.

Click here to access our Program Guide to see exactly how you will spend your time each week, and the outcomes you can expect.

Yes. If accepted into the program, it’s not any one person, it’s anyone on your team (including advisors and Board members) that you would like to include.

Every company is different, but our focus is always the same: more customers, higher revenue, and shorter sales cycles. The specific outcomes vary based on your growth objectives, your level of maturity when you enter the program, and the variables in your sales process.

Click here to see examples of what our alumni have achieved.

Highly individualized. Your one on one coach works directly with you on your specific ICP, conversations, messaging, pipeline, and revenue goals.

Nothing is generic. Every exercise, template, and playbook is tailored to your company, stage, and market.

No. We have helped 650+ B2B founders across 25+ industries, because while your product and market may be unique, the path to product market fit is not.

Industry background has never been a barrier to revenue growth. What matters most is your willingness to do the work and apply a systematic approach to learning and selling.

No. While many of our companies are software based, we have also worked with hardware, biotech, deep tech, and many other non software technologies.

These categories can be more capital intensive, which can lengthen the journey to product market fit, but they do not change the steps required to get there. The same sales learning loops apply across all technologies.

No. We have helped 650+ B2B founders across 25+ industries and sectors because while your product and market may be unique, the path to product market fit is not.

This applies to far more than software. We have worked with hardware, biotech, deep tech, and many other non software companies. These categories can be more capital intensive, which can extend the journey to product market fit, but they do not change the steps required to get there.

Industry background has never been a barrier to revenue growth. What matters most is your willingness to do the work and apply a systematic approach to learning and selling.

No. We make them better. Your coach supports you and your team with practical tools, guided practice, and weekly accountability.

We complement whatever talent you have in place by helping everyone use the same frameworks, language, and process.

Great. Early traction often represents closed learning loops, which is the real signal we care about. We help you understand which parts of your traction reflect true progress toward product market fit and which parts may be noise.

Many founders with early revenue still need support strengthening ICP discipline, sharpening messaging, improving pipeline hygiene, and moving from founder led selling to something more repeatable. We meet you where you are and help you build on what is already working.

Yes. Many founders join before they have revenue. Early revenue is often a false positive of product market fit, so we care more about your willingness to learn, talk to customers, and do the work required to build repeatable sales.

We keep the process straightforward. You complete our application to share a bit about your company and your revenue journey, so far, and then we move into a few conversations where we start helping immediately.

It is not a round of tough questions. It is a chance for you to feel the experience and for us to make sure you are a learn-it-all founder who wants to grow.

Decisions are quick and clear.

No. GrowthX does not take equity. You keep full ownership of your company (and protect your cap table).

Our work is focused on helping you grow revenue in a capital efficient way so you can fund your business on your terms.

Yes. We help you find investors, but not through the performative art of a Demo Day. We focus on making you truly investor ready by helping you build systematic and repeatable revenue that de risks an investor’s decision.

Because Alberta (and global) investors know that our coaching helps them de-risk investment decisions, many of them actively follow our cohorts and pay close attention to your progress.

With your permission, our investors can join coaching calls, receive updates, and stay close to your journey. We also help you translate your traction into a compelling fundraising narrative, including how to use the playbooks we build together inside your data room.

Yes. With your permission, investors are welcome to join coaching calls, receive updates, and watch your progress throughout the program. Many do.

They know our focus on systematic revenue growth helps them de risk their decisions and support stronger portfolio companies.

Just the opposite! The first thing we usually do is save you money. Many founders overspend on stage irrelevant tools that are built for companies that already have a repeatable sales playbook. Buying those tools too early is almost always a waste of time and budget.

We have never asked a founder to spend money on website updates, sales automation tools, or digital ads, and it has never stood in the way of real revenue progress.