The Alberta Innovates Revenue Accelerator
Hands-on sales help.
Real revenue results.
The Alberta Innovates Revenue Accelerator is a 16-week, cohort-based, equity-neutral sales coaching program. You work side-by-side with a dedicated sales coach to turn sales challenges into scalable revenue.
You don’t just get advice, you get hands-on coaching, proven frameworks, and real customer conversations that lead to closed deals.
The result is a program where learning occurs only through doing, and every detail, however small, is addressed until it drives measurable results.
“GrowthX has been instrumental in sharpening our sales and go-to-market approach— which contributed to the momentum that helped us close our $800K pre-seed round.”
– Lourdes Juan, Knead
“The month following the GrowthX sales program, we’ve landed 8 new customers and grew 45% month-over-month!”
– Louis Kolla, RUNNR
“With GrowthX’s help, we had the revenue traction and a tangible GTM strategy to help us close our Seed round!”
– Kelsey Hahn, Monark
Program Details
Find product-market fit faster
- Individual sales coaching
- Group sales coaching & masterclasses
- On-demand platform and playbooks
- Outcome focused
- 16-week virtual program
- Hands-on help
- No cost. No Equity.
- Next Cohort: Nov 17, 2025
Want a detailed look at how The Alberta Innovates Revenue Accelerator works?
Click the button below for our Program Guide to see exactly what you’ll learn, how you’ll spend your time each week, and the outcomes you can expect.
Revenue Accelerated
Raise Capital With Confidence
Traction speaks louder than words and pitch decks.
“As an early-stage investor, the go-to-market insights I get from GrowthX are invaluable! I send companies in my pipeline because the customer and team insights are unlike anything a traditional due diligence process uncovers, and I also send my portfolio companies because nothing increases valuation like customer and revenue growth!”
– Bryan Slauko, Metiquity Ventures
Who's Investing?
Together We Go Farther
The path to product-market fit is challenging, but with the right support, you can achieve remarkable success.
When sales becomes a system, confidence replaces guesswork.
We feel privileged to be a part of your journey, and we take that responsibility seriously.
Together we rise.
Important Dates
On-Demand
Information Session
Click here to watch on-demand.
Oct 24 2025
Application Deadline
Rolling review process, with priority given to early applications
Nov 17, 2025
Program Launch
Don’t Just Take Our Word For It
Hear from the founders themselves.
“Thanks to GrowthX, we are confidently and systematically approaching GTM. There is so much amazing, truly valuable insight in the program. This program should be required for any new business!”
– Brandon Blanck, Healthquest (acq’d by WELLSTAR)
“With the help of GrowthX, we focused our GTM efforts and that led to predictable customer and revenue growth. That helped us close our $2.6M seed round.”
– Amreesh Khanna, OraQ
FAQ
All of your questions answered
Other programs widen your peripheral vision by offering a broad exposure to topics such as company formation, IP, and pitching investors. GrowthX sharpens your aim on sales.
Other programs introduce you to volunteer mentors for sporadic check-ins. With GrowthX, you work with a dedicated, expert coach for 16 weeks. Your coach sits beside you in the details where sales actually happen.
Nothing generic. Nothing surface level. Just practical, deeply helpful support that makes you better every week.
You should plan on 3 – 5 hours per week for the program itself.
Click here to access our Program Guide to see exactly how you will spend your time each week, and the outcomes you can expect.
Yes. If accepted into the program, it’s not any one person, it’s anyone on your team (including advisors and Board members) that you would like to include.
Every company is different, but our focus is always the same: more customers, higher revenue, and shorter sales cycles. The specific outcomes vary based on your growth objectives, your level of maturity when you enter the program, and the variables in your sales process.
Click here to see examples of what our alumni have achieved.
Highly individualized. Your one on one coach works directly with you on your specific ICP, conversations, messaging, pipeline, and revenue goals.
Nothing is generic. Every exercise, template, and playbook is tailored to your company, stage, and market.
No. We have helped 650+ B2B founders across 25+ industries, because while your product and market may be unique, the path to product market fit is not.
Industry background has never been a barrier to revenue growth. What matters most is your willingness to do the work and apply a systematic approach to learning and selling.
No. While many of our companies are software based, we have also worked with hardware, biotech, deep tech, and many other non software technologies.
These categories can be more capital intensive, which can lengthen the journey to product market fit, but they do not change the steps required to get there. The same sales learning loops apply across all technologies.
No. We have helped 650+ B2B founders across 25+ industries and sectors because while your product and market may be unique, the path to product market fit is not.
This applies to far more than software. We have worked with hardware, biotech, deep tech, and many other non software companies. These categories can be more capital intensive, which can extend the journey to product market fit, but they do not change the steps required to get there.
Industry background has never been a barrier to revenue growth. What matters most is your willingness to do the work and apply a systematic approach to learning and selling.
No. We make them better. Your coach supports you and your team with practical tools, guided practice, and weekly accountability.
We complement whatever talent you have in place by helping everyone use the same frameworks, language, and process.
You should apply if you are an Alberta-based tech startup in good standing with the province, have a market-ready MVP, and are seeking systematic, repeatable revenue growth.
The most common stages we work with are bootstrapped, pre seed, seed, and Series A.
What matters most is that you are a learn-it-all who wants hands on sales coaching, not theory.
Great. Early traction often represents closed learning loops, which is the real signal we care about. We help you understand which parts of your traction reflect true progress toward product market fit and which parts may be noise.
Many founders with early revenue still need support strengthening ICP discipline, sharpening messaging, improving pipeline hygiene, and moving from founder led selling to something more repeatable. We meet you where you are and help you build on what is already working.
Yes. Many founders join before they have revenue. Early revenue is often a false positive of product market fit, so we care more about your willingness to learn, talk to customers, and do the work required to build repeatable sales.
We keep the process straightforward. You complete our application to share a bit about your company and your revenue journey, so far, and then we move into a few conversations where we start helping immediately.
It is not a round of tough questions. It is a chance for you to feel the experience and for us to make sure you are a learn-it-all founder who wants to grow.
Decisions are quick and clear.
No. GrowthX does not take equity. You keep full ownership of your company (and protect your cap table).
Our work is focused on helping you grow revenue in a capital efficient way so you can fund your business on your terms.
Yes. We help you find investors, but not through the performative art of a Demo Day. We focus on making you truly investor ready by helping you build systematic and repeatable revenue that de risks an investor’s decision.
Because Alberta (and global) investors know that our coaching helps them de-risk investment decisions, many of them actively follow our cohorts and pay close attention to your progress.
With your permission, our investors can join coaching calls, receive updates, and stay close to your journey. We also help you translate your traction into a compelling fundraising narrative, including how to use the playbooks we build together inside your data room.
Yes. With your permission, investors are welcome to join coaching calls, receive updates, and watch your progress throughout the program. Many do.
They know our focus on systematic revenue growth helps them de risk their decisions and support stronger portfolio companies.
Just the opposite! The first thing we usually do is save you money. Many founders overspend on stage irrelevant tools that are built for companies that already have a repeatable sales playbook. Buying those tools too early is almost always a waste of time and budget.
We have never asked a founder to spend money on website updates, sales automation tools, or digital ads, and it has never stood in the way of real revenue progress.