Unlike most accelerators that lack a specific curriculum and focus solely on building products and raising money, The Alberta Innovates Revenue Accelerator follows a highly-detailed and proven curriculum that is 100% focused on helping you market your product and make money. It’s entirely about customers and revenue, because traction speaks louder than words (and pitch decks).

The Alberta Innovates Revenue Accelerator is not academic. You will be doing the actual work of taking your product to market with the personal help of our team and local coaches who have helped hundreds of entrepreneurs successfully scale revenue.

No other accelerator has built and deployed an extensive and proven curriculum, framework and playbook entirely dedicated to winning customers and growing revenue. 

MXP Online is our SaaS-based revenue growth platform that grew out of the Market Acceleration Program (MXP) that we run inside of GrowthX Capital, our venture capital fund, exclusively for our portfolio founders. Six companies from our VC fund have been acquired, and over 75% of MXP participants have raised additional financing at a higher valuation.

MXP Online enables you to do the actual work of taking your product to market, not just teaching you the concepts. Every topic is structured the same way. You will be provided with on-demand video coaching that covers concepts, best practices, exercise instructions and real world case studies from the GrowthX Capital portfolio. In addition to the on-demand masterclass, you will also be provided with a written summary of each topic as well as written instructions on how to complete each exercise.

At the heart of MXP Online is a library of over 30 templates and exercises that will help you test hypotheses, organize resources, reduce market risk and ultimately shorten the path to revenue. From cold email templates and pricing strategies to competitive analysis and your hiring roadmap, the collection of completed templates will provide your startup with a comprehensive playbook that you can begin to scale up. GrowthX Capital portfolio companies still use their MXP templates years after participating to help keep their team focused and to onboard new employees.

The library of templates also serve as valuable due diligence documents for investors looking to gain insight into your go-to-market strategy.

The Alberta Innovates Revenue Accelerator is powered by MXP Online.

Yes! At GrowthX, we’ve accelerated and invested in companies that have graduated from those accelerator programs (and many more).

The Alberta Innovates Revenue Accelerator picks up where other programs leave off: a deep dive into – and the actual work doing – everything that you need to do so to find product-market fit. If you’ve graduated from one of these programs, you’ll be in a great position to succeed in The Alberta Innovates Revenue Accelerator. 

There are three goals to the program: (1) identify and validate your initial target market; (2) grow revenue; and (3) effectively communicate your traction to attract investors.

Participating companies typically experience a 4-10X increase in revenue and contract value and a 50% reduction in sales cycles.

Once you have built a sustainable revenue engine, you will be able to protect your runway, grow revenue and attract the right investors.

The Alberta Innovates Revenue Accelerator is a 16-week program that is designed to provide you with the tools, knowledge, coaching and confidence you need to find product-market fit and grow revenue. 

There are five key components to The Alberta Innovates Revenue Accelerator:

1. 1. MXP Online – The Market Acceleration Program (MXP) is our proven go-to-market playbook and masterclass. With over 12 hours of in-depth video content, MXP Online is your on-demand coach showing you exactly how to win customers and grow revenue. MXP Online is not an academic online course. It is a rigorous, step-by-step program that includes over 90 videos, 30 playbooks, dozens of case studies and hundreds of practical tips to help you shorten the path to profitable revenue. 
   2. One-on-one Coaching – You will work directly with us and a local coach. These individual coaching sessions hold you accountable for your revenue goals and leverage our extensive go-to-market expertise to help you apply the revenue strategies developed using MXP Online and accelerate your path to profitable revenue.
   3. Group Workshops – When not working one-on-one with your coach, you will be attending group workshops. One of the best ways for startups to learn is to see how others are doing it. During the group workshops, we will review and resolve specific challenges for each company. 
   4. Group Working Sessions – In these dedicated group working sessions, small sub-groups of the cohort will meet with your coach to focus on completing the specific aspects of the program that are most critical to your go-to-market success. In each session, there will be a specific topic and exercise for you to work on in advance. During the session, you will collect feedback from your coaches and peers that will help you better understand and execute the strategy that is most likely to succeed.
   5. Investor Readiness – The Alberta Innovates Revenue Accelerator is run by GrowthX, a Silicon Valley venture capital fund. This program is designed to help us find and qualify investment opportunities for our fund and our global network of investors. At the end of the program, we will help you build your fundraising narrative, communicate your revenue progress using your MXP Online documentation and raise capital.

To apply, you will complete our Market Readiness Assessment and meet with our team to discuss your go-to-market needs and goals.

Once we’ve reviewed your Market Readiness Assessment, we will then reach out to schedule application interviews with qualified applicants. Click here to apply.

There is no cost to you as a founder, as Alberta Innovates has fully funded the program for your benefit (and the benefit of the Alberta ecosystem).

Likewise, we do not take equity in exchange for your participation. As a venture capital fund, if we have earned the right to invest in you, we will buy that equity like other investors.

Yes! As we say at GrowthX, “traction speaks louder than words or pitch decks”.

By participating in The Alberta Innovates Revenue Accelerator you will build a traction narrative and the documentation to back it up that will attract the right investors.

Hopefully, including GrowthX! Once of the reasons why we run The Alberta Innovates Revenue Accelerator is to find great founders and earn the right to invest in them.

The Alberta Innovates Revenue Accelerator is for startups that have an MVP but have not yet achieved product-market fit. The standard for product-market fit is not a certain revenue threshold. Rather, it’s when a known and reapetable set of market activities generates a known and repeatable set of revenue results. 

Any founder who has been through our program will tell you that this is not a passive program. To be successful, you must be prepared to do the work. 

Successful applicants are those who demonstrate a learn-it-all attitude, a desire to get better at customer acquisition and share our core values.

The program is 16-weeks long and you are required to attend all group workshops, small group coaching sessions, and one-on-one meetings over that time period.

Rather than take up your time with mentor sessions, guest speakers and lunch ’n learns, The Alberta Innovates Revenue Accelerator is designed to provide you with the bandwidth, expertise and tools to do the actual work of finding customers and growing revenue.

The commitment you are making is not to us; it’s to your co-founder(s), team and company. You should be prepared to spend 25% of your total time in any given week on winning customers and growing revenue. If you make this commitment, you will grow your revenue and avoid unnecessary and costly mistakes.

Yes, but it’s not guaranteed. Examples of participating companies that we’ve invested in include HouseKeys and Aerotrax

No. At GrowthX, we have invested in and successfully accelerated companies from nearly every industry and business model and what we have found is that while products and markets are unique, the path to product market fit is not. It’s a formula. 

While there are many industry- and sector-specific accelerator programs, most of them are loosely affiliated mentor networks that struggle to create meaningful impact. In our experience working with hundreds of entrepreneurs, we have yet to find a situation where industry background or lack thereof was a significant hindrance to our ability to grow revenue.

We are constantly adding GrowthX-certified coaches to the program in Alberta’s urban population centers and rural areas.

A current list of coaches can be found here.