The Revenue Accelerator

Helping B2B Companies Win Customers and Grow Revenue

16-Week Intensive

10 Select Companies

One-on-One Coaching

Group Workshops

Next Cohort Date: TBA

$125 / week

“We were lucky to have the GrowthX opportunity! Our sales increased 400% during the program, and this year we will do 10X our last fiscal year.”

Allie Knull, ResumeFree

Traction Speaks Louder Than Words

Most programs teach you high-level startup theory and waste your time building data rooms and pitch presentations for demo days.

The Revenue Accelerator is entirely focused on helping B2B founders execute proven strategies to win customers and grow revenue. We help you do the work.

Everything You Need to Accelerate Revenue

MXP Online

The Revenue Accelerator is powered by MXP Online, our proven B2B revenue generation platform. With over 11 hours of in-depth video content, this highly structured program goes beyond simply introducing concepts.

MXP Online acts as your on-demand go-to-market coach by breaking down every step of revenue generation while providing you with dozens of practical tips, case studies from our venture capital fund portfolio and actionable strategies that have helped hundreds of founders grow revenue.

Playbooks and Templates

By completing The Revenue Accelerator, you will not only learn how to take your product to market, you will actually do it. To help you execute, you’ll complete dozens of playbooks, templates and exercises specifically designed to help you find product-market fit and build a repeatable, scalable revenue engine. 

These exercises aren’t homework, it’s the actual work of customer acquisition. All together, these documents form your comprehensive revenue playbook which acts as an onboarding guide for future employees and valuable due diligence information for investors.

One-on-One Coaching

These are not your typical mentor check-ins. Every other week (8 sessions) you will be working directly with us to dive deep into your strategy and address specific challenges every step of the way.

Following the detailed framework and structure of MXP Online, we will keep you on track, help you avoid costly setbacks and set revenue milestones that set you up for success.

Group Workshops

Go fast alone and go farther together. Every other week (8 workshops), we lead group workshops where we’ll address your specific challenges, review your work and provide actionable advice and best practices that everyone can learn from.

From reviewing your Ideal Customer Profile to live-editing your cold email templates and developing your pilot program, these workshops are about helping you do the work, not introducing high-level concepts. 

Venture Capital

The Revenue Accelerator is run by GrowthX, a Silicon Valley venture capital fund. We operate the Revenue Accelerator to help us find and qualify investment opportunities for our fund and our global network of B2B investors. During the final phase of the Revenue Accelerator we help you effectively communicate your traction and raise capital.

“We achieved 250% growth in MRR due to GrowthX MXP and GrowthX Capital invested!”

Julius Nyanda, HouseKeys

100% Focused on Revenue

The Revenue Accelerator is powered by MXP Online. Click here to access MXP Online to check out the comprehensive masterclass, detailed playbooks and extensive template library.

Learn. Execute. Grow Revenue.

The Revenue Accelerator is not a passive learning program. By completing The Revenue Accelerator, you will do the actual work to take your product to market and grow revenue. We’ll take you deep into every aspect of revenue generation for your business while providing you with the tools to successfully execute. 

This program will provide you with the knowledge, structure and confidence you need to stop improvising and start going to market with intent. 

Every week of The Revenue Accelerator is mapped out below so that you know exactly what you’ll be learning and executing at every step along the way.

Week 1: Program Launch

The Revenue Accelerator begins with with an orientation of MXP Online, our SaaS-based revenue growth platform that grew out of the Market Acceleration Program (MXP) that we run excousively for portfolio companies inside of GrowthX Capital, our venture capital fund.

Module Objectives:

    • Learn the structure, common language and logic of MXP Online.
    • Learn how to use MXP Online to prepare for all individual coaching sessions and group workshops.

MXP Online Focus:

    • Making the Most of MXP Online
    • Introduction to Exercises and Templates
Weeks 1 and 2: Foundation for Growth

Failure to plan is a plan to fail. Before you start growing revenue you need to take inventory of the resources you have available for revenue development. 

Module Objectives:

    • Identify what’s working and what’s not working with your current revenue strategy.
    • Understand the existing tools and resources that will ultimately fuel revenue generation moving forward

MXP Online Focus:

    • Introduction to Market Foundation
    • Resource Review – Marketing and Sales Processes
    • Resource Review – Technology and Collateral
    • Resource Review – People
Weeks 3, 4 and 5: Discover Your Ideal Customer

When bringing innovation to market, it’s critical to identify a subset of customers within your total addressable market who will give you the most amount of revenue for the least amount of effort.

This so-called Ideal Customer Profile (or ICP) is the most important asset any new business has. It directly impacts every aspect of your revenue generation strategy.

Module Objectives:

    • Leverage data to understand  and identify multiple potential Ideal Customer Profiles.
    • Understand the specific title, roles, traits, jobs and important metrics of your ideal economic buyer.
    • Identify and focus on the ICP that gives you the most amount of revenue for the least amount of effort given your current product and market development resources.
    • Reorganize and prioritize existing conversations and opportunities so that you are spending time on only the right opportunities while avoiding shiny objects.

MXP Online Focus:

    • Introduction to Market Discovery
    • Current Account Mapping and Pipeline Review
    • Ideal Customer Profiles (ICP)
    • Pipeline Prioritization
Weeks 6 and 7: Sales Process Acceleration

When it comes to acquiring customers, the key to faster revenue growth is not in building a better strategy or a bigger engine, it’s in removing friction.

If you don’t streamline every interaction with your customers then the only thing you scale is friction and low conversion rates.

Module Objectives:

    • Identify and resolve all the ways that you are making it difficult for people to become your customer.
    • Build a customer journey that has fewer steps and requires the customer to do as little work and thinking as possible to become your customer.
    • Understand the value that your product creates for your ICP to determine a simple pricing strategy hypothesis that is relevant to your stage and revenue goals.
    • Save months of learning and experimentation by completing an analysis of your competitors to inform your sales processes, pricing and messaging.
    • Prepare to lead customers through your sales process rather than react to their requests.

MXP Online Focus:

    • Customer Journey Mapping
    • Pricing Strategies
    • Competitive Landscape Analysis
Weeks 8 and 9: Goal-Based Execution

With a clear Ideal Customer Profile and an understanding of what you do for your customers, it’s time to stop talking about customers and start talking to them.

For any customer acquisition strategy to be successful, you need to align each strategy with your existing resources and revenue goals while remaining hyper-focused on attracting specific customers.

Module Objectives:

    • Build detailed customer acquisition strategies (not concepts) that will enable you to talk to, learn from and eventually acquire revenue from the right customers.
    • Understand and personally manage the steps required to launch a successful customer acquisition MVP.
    • Create highly targeted lists of potential customers that are pre-qualified and have the highest likelihood of embracing your solution.
    • Develop a series of actionable and stage-relevant customer acquisitions strategies to ensure that you are always bringing quality conversations into the top of the funnel.
    • Create a set of clear and tangible customer acquisition milestones that you can focus on achieving based upon your current resources, ICP and runway.

MXP Online Focus:

    • Customer Acquisition
    • Data Acquisition
    • Market Milestone

       

Weeks 10 and 11: Communicating Value, Not Features

Selling is helping. Customers don’t go out looking for technology, they go out looking for help with their problems.

To help your customers and acquire revenue, you have to stop talking about what you do and to start communicating what you do for your customers.

Building effective messaging is about clearly communicating all the ways that you impact your customers’ business, not branding, website building, elevator pitches or creating more collateral.

Module Objectives:

    • Talk to potential customers and people who know your ICP well to validate your assumptions and hypotheses about how your product can help to avoid spending time building messaging that nobody reads.
    • Leverage empathy, curiosity and business acumen about your ICP to build out tangible messaging frameworks that will be at the core of every conversation and piece of collateral that you build moving forward.
    • Understand how to communicate what your product does for your specific ideal customer and their business objectives.

MXP Online Focus:

    • Introduction to Market Messaging
    • Customer Interviews
    • Unique Value Propositions
    • Unique Selling Propositions
    • Market Message Mapping
Week 12: Keys to Scalability

To test your hypotheses and build a revenue engine that is predictable, scalable and venture-backable, you need a well defined sales process and the tools to manage that process with data (and not with feelings).

When it comes to customer acquisition, revenue is an important metric but it’s a lagging one that often provides insights when it’s too late.

To shorten the path to revenue and protect your runway, you need to measure activity, conversion rates, wins and losses.

Module Objectives:

    • Build a streamlined sales process and funnel by identifying and defining the steps you and your customers take as they move further down the funnel.
    • Build the foundation of a data-driven business by identifying the metrics that will help you objectively measure whether or not your strategies, activities and efforts are creating results or just busy work.
    • Move your current conversations, leads and opportunities into a tracking system that maps them back to your new sales process.
    • Leverage your new system to gain real-time clarity on where revenue is going to come from and when.

MXP Online Focus:

    • Introduction to Marketing and Sales Instrumentation
    • Marketing and Sales Funnel
    • Customer Relationship Management
Week 13: Filling the Funnel, Part 1

Now that you have lists of potential customers, effective messaging, a strong ICP and are setup for success to move conversation down the funnel, it’s time to start executing on your customer acquisition strategies.

Early-stage revenue comes from the right activities and messages being directed at the right customers. This is not about spray-and-pray. Rather, it’s about dialing in your efforts to validate your hypotheses while filling the funnel with qualified potential customers.

Module Objectives:

    • Learn how to and execute outbound campaigns via phone, email and social media.
    • Start testing your market and earning conversations with customers who are likely to provide you with the most amount of revenue for the least amount of effort.
    • Track the effectiveness of each campaign to enable thoughtful iteration and optimization from one campaign to the next.

MXP Online Focus:

    • Introduction to Market Outreach
    • Campaign Creation and Execution 
Week 14: Filling the Funnel, Part 2

As you begin to fill your calendar with customer meetings, you’ll want to be prepared to make the most of every opportunity that comes your way.

This does not mean having an elevator pitch, script and a deck ready to throw at anyone who hops on a Zoom call with you. To be successful, you need to be prepared to ask the right questions, actively listen and seek fit with each prospective customer.

As you move conversations further down the funnel, you’ll want to avoid unexpected objections and delays in the sales process by taking a leadership role in every conversation.

Module Objectives:

    • Understand how to ask the right questions to qualify good opportunities and avoid spending time on opportunities that will distract you from your revenue goals.
    • Build a conversational framework, not a script, that moves customers from interested in your product to needing your solution for their business problem.
    • Implement best practices to lead every customer interaction in order to reduce friction and shorten sales cycles.

MXP Online Focus:

    • Conversational Framework
Week 15: Filling the Funnel, Part 3

Building effective collateral that resonates with customers and actually impacts sales cycles is a time intensive process.

Unfortunately, in most cases collateral development is haphazard busy work that takes up valuable resources but has little to no impact on revenue generation.

To save time and protect your runway, make sure that every investment of your valuable time has a direct and tangible impact on customer acquisition.

Module Objectives:

    • Develop and optimize key pieces of collateral that will help you acquire your first customers. We call this your collateral MVP.
    • Understand how to implement consistent messaging across your collateral development efforts to save time while optimizing impact and effectiveness with customers.
    • Create and implement a collateral development pipeline so that you only build what you need when you need it.

MXP Online Focus:

    • Opportunity Framework
Week 15: Driving Predictable Revenue, Part 1

With outbound launched, active conversations moving down the funnel and your sales process keeping you organized, start taking the time to regularly and proactively manage your sales efforts.

Start making decisions based on data, not feelings, to acquire customers, shorten sales cycles, and inform how you spend your time each week and what changes you should be making to your revenue generation strategies.

Module Objectives:

    • Learn how to hold yourself and others accountable for the activity and results that drive customer acquisition.
    • Manage your time, effort and resources on the right opportunities with the highest potential to close.
    • Gain control over your sales pipeline to improve visibility and predictibility of revenue.

MXP Online Focus:

    • Prepare to Scale
    • Pipeline Management
Week 16: Driving Predictable Revenue, Part 2

To grow from a few customers to a scalable revenue engine you need to first have successful customers.

A lot of work goes into acquiring customers, but the most important work happens once they are signed up to work with you.

The time that you take and the work that you do to set your customers up for success with your product is what will drive new customer acquisition moving forward.

Module Objectives:

    • Create an onboarding strategy that enables customers to experience the value of your product as quickly as possible.
    • Understand the resources needed to successfully onboard customers and how that impacts your bandwidth and, in turn, your sales efforts.
    • Move beyond customers simply liking your product and identify the specific metrics that tangibly demonstrate the positive impact your product has had on their business that will attract future customers.

MXP Online Focus:

    • Customer Onboarding
Week 16: Driving Predictable Revenue, Part 3

As you launch new strategies and begin to fill the funnel you’ll begin to see that not all opportunities move at the same pace.

Rather than constantly hunting for a new list of contacts to throw into the top of the funnel, you should be optimizing for growth opportunities with existing customers and for conversion opportunities with people in the middle of your funnel.

Module Objectives:

    • Identify and activate strategies to re-engage existing contacts in your funnel to revive opportunities.
    • Proactively communicate with existing customers, source growth opportunities and warm referrals.

MXP Online Focus:

    • Nurture Framework
Week 16: Resources for Scale

As you acquire more customers you will also start to create more work for yourself and your team. When it comes to adding team members to your startup, the advice to move fast and break things is not a winning strategy.

Startups tend to wait until they are already overwhelmed to make a hiring decision, when in most cases the need to hire was fairly predictable months in advance.

Module Objectives:

    • Identify which roles you will need to fill as you acquire more customers and the trigger events that will indicate that you’ve reached the time to hire.
    • Go beyond needing to hire a “marketer” or “sales person” and understand the specific jobs that need to be done so that you can find people who can do those jobs.
    • Build a talent pipeline of people that are ready to start working with you when the timing is right.

MXP Online Focus:

    • Talent Acquisition
Week 16: Raising Venture Capital

Venture capital is only one form of capital, so before you start trying to convince a VC why you qualify for it, understand what is and what it expects of you so that you can determine whether or not you want it.

If you do, then avoid making the #1 mistake that founders make when raising venture capital – they confuse being busy for making progress.

The identical framework that you have been following for the past 15 weeks to raise revenue applies to the process of raising capital.

Module Objectives:

    • Understand what venture capital is, how it behaves and why to determine if it’s consistent with how you want to build your company.
    • Learn how a VC firm is organized and how VCs make investment decisions.
    • Translate your traction progress into a narrative that is compelling to a VC.
    • Identify the characteristics of the investor most likely to be ready, willing and able to invest right now (i.e., your Ideal Investor Profile).
    • Learn best practices for Cap Table management (and how to avoid the most common mistakes).
    • Understand common Term Sheet provisions.

    Important Dates

    September 30

    Information Session

    Ask the founders of GrowthX all of your questions as you consider applying for The Revenue Accelerator.

    Click here to register.

    October 15

    Application Deadline

    November 8

    Cohort Announcement

    November 15

    Program Kick-Off

    Want to hear about a future program?

    Frequently Asked Questions

    What is The Revenue Accelerator?

    The Revenue Accelerator is an intensive 4-month program designed specifically to help B2B startups identify and acquire early revenue.

    Designed and built by GrowthX Capital, and powered by our proven framework, MXP Online, this program enables early stage teams to stop improvising and start growing revenue with intent. 

    What makes The Revenue Accelerator different?

    Unlike most accelerators that lack a specific curriculum and focus solely on building products and raising money, The Revenue Accelerator follows a highly-detailed and proven curriculum that is 100% focused on helping you market your product and make money. It’s entirely about customers and revenue, because traction speaks louder than words (and pitch decks).

    The Revenue Accelerator is not academic. You will be doing the actual work of taking your product to market following the same MXP Online playbook and personal help of our team of experts that have helped hundreds of entrepreneurs successfully scale revenue.

    No other accelerator has built and deployed an extensive and proven curriculum, framework and playbook entirely dedicated to winning customers and growing revenue. That’s MXP Online.

    What is MXP Online?

    MXP Online is our SaaS-based revenue growth platform that grew out of the Market Acceleration Program (MXP) that we run inside of GrowthX Capital, our venture capital fund, exclusively for our portfolio founders. Six companies from our VC fund have been acquired, and over 75% of MXP participants have raised additional financing at a higher valuation.

    MXP Online enables you to do the actual work of taking your product to market, not just teaching you the concepts. Every topic is structured the same way. You will be provided with on-demand video coaching that covers concepts, best practices, exercise instructions and real world case studies from the GrowthX Capital portfolio. In addition to the on-demand masterclass, you will also be provided with a written summary of each topic as well as written instructions on how to complete each exercise.

    At the heart of MXP Online is a library of over 30 templates and exercises that will help you test hypotheses, organize resources, reduce market risk and ultimately shorten the path to revenue. From cold email templates and pricing strategies to competitive analysis and your hiring roadmap, the collection of completed templates will provide your startup with a comprehensive playbook that you can begin to scale up. GrowthX Capital portfolio companies still use their MXP templates years after participating to help keep their team focused and to onboard new employees.

    The library of templates also serve as valuable due diligence documents for investors looking to gain insight into your go-to-market strategy.

    The Revenue Accelerator is powered by MXP Online. Click here to access MXP Online.

    What can I expect to achieve through The Revenue Accelerator?

    There are three goals to the program: (1) identify and validate your initial target market; (2) grow revenue; and (3) effectively communicate your traction to attract investors.

    Companies that have leveraged our MXP Online framework and revenue experts have seen a 4-10X increase in revenue and contract value and a 50% reduction in sales cycles.

    Once you have built a sustainable revenue engine, you will be able to protect your runway, grow revenue and attract the right investors.

    How is The Revenue Accelerator structured?

    The Revenue Accelerator is a 4-month program that is designed to provide you with the tools, knowledge, coaching and confidence you need to find product-market fit and grow revenue. 

    There are four key components to The Revenue Accelerator:

      1. MXP Online – The Market Acceleration Program (MXP) is our proven go-to-market playbook and masterclass. With over 11 hours of in-depth video content, MXP Online is your on-demand coach showing you exactly how to win customers and grow revenue. MXP Online is not an academic online course. It is a rigorous, step-by-step program that includes over 85 videos, 30 playbooks, dozens of case studies and hundreds of practical tips to help you shorten the path to profitable revenue. Click here to access MXP Online.
      2. One-on-one Coaching – Every other week, you will work directly with us. During these individual coaching sessions, we work with you to hold you accountable for your revenue goals and leverage our extensive go-to-market expertise to help you apply the revenue strategies developed using MXP Online and accelerate your path to profitable revenue.
      3. Group Workshops – When not working one-on-one with your GrowthX coach, you will be attending group workshops with a select group of B2B founders. One of the best ways for startups to learn is to see how others are doing it. During the group workshops, we will review and resolve specific challenges for each company. 
      4. Investor Readiness – The Revenue Accelerator is run by GrowthX, a Silicon Valley venture capital fund. This program is designed to help us find and qualify investment opportunities for our fund and our global network of B2B investors. At the end of the program, we will help you build your fundraising narrative, communicate your revenue progress using your MXP Online documentation and raise capital.
    How do I apply for The Revenue Accelerator?

    To apply, you will complete our Market Readiness Assessment and meet with our team to discuss your go-to-market needs and goals.

    Once we’ve reviewed your Market Readiness Assessment, we will then reach out to schedule application interviews with qualified applicants. Click here to apply.

    Will The Revenue Accelerator help me find investors?

    Yes! As we say at GrowthX, “traction speaks louder than words or pitch decks”.

    By participating in The Revenue Accelerator you will build a traction narrative and the documentation to back it up that will attract the right investors.

    Hopefully, including GrowthX! We built The Revenue Accelerator to find great founders and earn the right to invest in them.

    Who should apply to The Revenue Accelerator?

    The Revenue Accelerator is for early-stage B2B startups that are ready to commit time, energy and resources towards the acquisition of revenue.

    Any founder who has been through MXP Online will tell you that this is not a passive program and that to be successful, you must be prepared to do the work. 

    If you are a pre-revenue startup with an MVP or startup that is just starting to acquire customers and are looking to grow, this program will be a great opportunity for you.

    Successful applicants are those who demonstrate a learn-it-all attitude, a desire to get better at customer acquisition and share our core values.

    What is the time commitment for The Revenue Accelerator?

    The program is 16-weeks long and you are required to attend all group workshops and one-on-one meetings over that time period.

    Rather than take up your time with mentor sessions, guest speakers and lunch ’n learns, The Revenue Accelerator is designed to provide you with the bandwidth, expertise and tools to do the actual work of finding customers and growing revenue.

    The commitment you are making is not to us; it’s to your co-founder(s), team and company. You should be prepared to spend 25% of your total time in any given week on winning customers and growing revenue. If you make this commitment, you will grow your revenue and avoid unnecessary and costly mistakes.

    Do you invest in companies that graduate from The Revenue accelerator?

    Yes, but it’s not guaranteed.

    Does The Revenue Accelerator have an industry or sector focus?

    No. At GrowthX, we have invested in and successfully accelerated companies from nearly every industry and business model and what we have found is that while products and markets are unique, the path to product market fit is not. It’s a formula. 

    While there are many industry- and sector-specific accelerator programs, most of them are loosely affiliated mentor networks that struggle to create meaningful impact. In our experience working with hundreds of entrepreneurs, we have yet to find a situation where industry background or lack thereof was a significant hindrance to our ability to grow revenue.

    GrowthX Founders Get Real Results

    Acquired by

    Acquired by

    Ulta Beauty
    Acquired by

    Acquired by

    Expeditors
    Acquired by

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    Vista Equity
    Acquired by

    Acquired by

    Kissmetrics
    Acquired by

    Acquired by

    Q51
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    Pangiam
    • "Within a week of using MXP Online, it completely turned around how I saw my own start-up and approached growth. I absolutely love how MXP Online approaches start-up growth as a science experiment, solving for one variable at a time."

      Abhi Grover, TestCollab

    • “We achieved 250% growth in MRR due to GrowthX MXP!"

      Julius Nyanda, HouseKeys

    • "Having GrowthX on your side is like having a co-founder that is an absolute authority on lean thinking, business strategy and achieving product-market fit."

      Sashank Purighalla, BOS Framework (a Techstars company)

    • “By utilizing MXP Online, Pontem has achieved 3 consecutive months of record revenue!”

      Rick Dowell, Pontem

    • "MXP Online has had a distinct and visible impact on not only sales, but investor conversations. We now can showcase our focus, market understanding, and sales plans to address our target market in a way that resonates with investors."

      Anthea Sargeaunt, 2S Water

    • "Pontem submitted 50 proposals in 2020, however with the focus provided by GrowthX’s tools we have sent out 30 proposals in 3 months and increased our win rate percentage.”

      Jessa Kuchmak, Pontem

    • "I highly recommend MXP Online. The knowledge we have acquired through this program has not only made an immediate impact in our business but will continue to make a lasting impact as we grow."

      Umair Tazeem, Embold

    • "MXP Online cuts through the clutter and focuses entrepreneurial attention on what matters most early in the life cycle of a start-up: product-market fit. Consider yourself fortunate if you have the opportunity to be a GrowthX participant."

      Jake Burlet, CanBiocin

    • “We were lucky to have the GrowthX opportunity! Our sales increased 400% during the program, and this year we will do 10X our last fiscal year."

      Allie Knull, Resume Free

    The Revenue Accelerator Application