The Revenue Accelerator
“We achieved 250% growth in MRR during the program and GrowthX Capital invested!”
Julius Nyanda, HouseKeys
Traction Speaks Louder Than Words
Other accelerator programs – including the most well-known – teach you high-level startup theory, fill your days with mentor chat-roulette sessions, and spend your time building data rooms and pitch decks for demo days.
The Revenue Accelerator is entirely focused on helping B2B founders win customers and grow revenue. That’s how you become investor-ready.
“Having just completed Techstars, very few discussions ever covered selling and everyone in our cohort was B2B! It was all about how to get investment after Techstars. Sales was the part we needed help with the most and Techstars never covered it! The Revenue Accelerator has been incredibly helpful!“
Camille Mackenzie, Kintail
25+ Hours of Hands-On Help
15+ Hours of Video Content
Next Cohort: May 8, 2023
The Revenue Accelerator helped take us from pre-revenue to post-revenue with some incredible enterprise customers and a healthy pipeline to drive forward. After continuing to hit milestones through the course of the program, GrowthX Capital invested!”
David Bettenhausen, Aerotrax
“Thanks to The Revenue Accelerator, I reduced my sales cycle from 5 months to 2 weeks and increased my monthly revenue by 10X!”
Josh Salins, Hobby Tribe
Everything You Need to Accelerate Revenue
The Revenue Accelerator is powered by MXP Online, our proven B2B revenue generation platform. With 15 hours of in-depth video content, this highly structured program goes beyond simply introducing concepts.
MXP Online acts as your on-demand go-to-market coach by breaking down every step of revenue generation while providing you with dozens of practical tips, case studies from our venture capital fund portfolio and actionable strategies that have helped hundreds of founders grow revenue.
Playbooks and Templates
By completing The Revenue Accelerator, you will not only learn how to take your product to market, you will actually do it. To help you execute, you’ll complete dozens of playbooks, templates and exercises specifically designed to help you find product-market fit and build a repeatable, scalable revenue engine.
These exercises aren’t homework, it’s the actual work of customer acquisition. All together, these documents form your comprehensive revenue playbook which acts as an onboarding guide for future employees and valuable due diligence information for investors.
These are not your typical mentor check-ins. During these 7 one-on-one coaching sessions, you will be working directly with us to dive deep into your strategy and address specific challenges every step of the way.
Following the detailed framework and structure of MXP Online, we will keep you on track, help you avoid costly setbacks and set revenue milestones that set you up for success.
Go fast alone and go farther together. Over the course of 12 workshops, we’ll activate and contextualize the content of MXP Online by highlighting tangible strategies for growth. We’ll provide best practices and actionable advice that you can activate immediately. Likewise, we’ll use the sessions to address your specific challenges, share wins, and review specific strategies that you’re working on so that everyone can learn from the feedback.
From reviewing your Ideal Customer Profile to live-editing your cold email templates and developing your pricing model, these workshops are about helping you to make the transition from strategy and theory to action and execution.
Small Group Coaching Sessions
There will be 5, smaller and more intimate working sessions dedicated to helping you complete specific and tangible aspects of your go-to-market strategy. In these dedicated working sessions, we’ll focus on completing the absolute most critical aspects of any revenue generation strategy – from nailing your ICP to developing your revenue milestones and crafting your messaging. We’ll break the cohort down into two smaller groups so that you can not only have more time and attention from our coaches, but also be in a better position to support and be supported by your peers.
The Revenue Accelerator is run by GrowthX, a Silicon Valley venture capital fund. We operate the Revenue Accelerator to help us find and qualify investment opportunities for our fund and our global network of B2B investors. During the final phase of the Revenue Accelerator we help you effectively communicate your traction and raise capital.
“We tripled our revenue in one month during the program and we are on track to do that again this month!”
Temi Okesanya, Road Aider
“Thanks to the GrowthX Revenue Accelerator we’re on track to surpass our highest quarterly goal to date!”
Kristy McCann Flynn, GoCoach
Powered by MXP Online
Access MXP Online Now
Don’t just take our word for it! Access MXP Online now to experience the on-demand sales coaching, interactive playbooks, case studies and best practices that empower your founders to do the actual work of finding product-market fit.
100% Focused on Revenue
Learn. Execute. Grow Revenue.
The Revenue Accelerator is not a passive learning program. By completing the program, you will do the actual work to take your product to market and grow revenue. We’ll take you deep into every aspect of revenue generation for your business while providing you with the tools to successfully execute.
This program will provide you with the knowledge, structure and confidence you need to stop improvising and start going to market with intent.
We have mapped out every week of The Revenue Accelerator so that you know exactly what you’ll be learning and executing at every step along the way.
“During the program we doubled revenue and we experienced the best revenue month for 4 straight months!”
Keith Kleinmaier, Tenant Tracker
“We started the program at $300k ARR and grew $50k/mo throughout the program. We’re now at $500k ARR and with a healthier pipeline than ever before!”
Derrick Koenig, Ontopical
April 12, 2023
April 21, 2023
Rolling review process, with priority given to early applications
May 8, 2023
Want to hear about a future program?
Frequently Asked Questions
What is The Revenue Accelerator?
The Revenue Accelerator is an intensive 4-month program designed specifically to help B2B startups identify and acquire early revenue.
Designed and built by GrowthX Capital, and powered by our proven framework, MXP Online, this program enables early stage teams to stop improvising and start growing revenue with intent.
What makes The Revenue Accelerator different?
Unlike most accelerators that lack a specific curriculum and focus solely on building products and raising money, The Revenue Accelerator follows a highly-detailed and proven curriculum that is 100% focused on helping you market your product and make money. It’s entirely about customers and revenue, because traction speaks louder than words (and pitch decks).
The Revenue Accelerator is not academic. You will be doing the actual work of taking your product to market following the same MXP Online playbook and personal help of our team of experts that have helped hundreds of entrepreneurs successfully scale revenue.
No other accelerator has built and deployed an extensive and proven curriculum, framework and playbook entirely dedicated to winning customers and growing revenue. That’s MXP Online.
What is MXP Online?
MXP Online is our SaaS-based revenue growth platform that grew out of the Market Acceleration Program (MXP) that we run inside of GrowthX Capital, our venture capital fund, exclusively for our portfolio founders. Six companies from our VC fund have been acquired, and over 75% of MXP participants have raised additional financing at a higher valuation.
MXP Online enables you to do the actual work of taking your product to market, not just teaching you the concepts. Every topic is structured the same way. You will be provided with on-demand video coaching that covers concepts, best practices, exercise instructions and real world case studies from the GrowthX Capital portfolio. In addition to the on-demand masterclass, you will also be provided with a written summary of each topic as well as written instructions on how to complete each exercise.
At the heart of MXP Online is a library of over 30 templates and exercises that will help you test hypotheses, organize resources, reduce market risk and ultimately shorten the path to revenue. From cold email templates and pricing strategies to competitive analysis and your hiring roadmap, the collection of completed templates will provide your startup with a comprehensive playbook that you can begin to scale up. GrowthX Capital portfolio companies still use their MXP templates years after participating to help keep their team focused and to onboard new employees.
The library of templates also serve as valuable due diligence documents for investors looking to gain insight into your go-to-market strategy.
The Revenue Accelerator is powered by MXP Online. Click here to access MXP Online.
What can I expect to achieve through The Revenue Accelerator?
There are three goals to the program: (1) identify and validate your initial target market; (2) grow revenue; and (3) effectively communicate your traction to attract investors.
Companies that have leveraged our MXP Online framework and revenue experts have seen a 4-10X increase in revenue and contract value and a 50% reduction in sales cycles.
Once you have built a sustainable revenue engine, you will be able to protect your runway, grow revenue and attract the right investors.
How is The Revenue Accelerator structured?
The Revenue Accelerator is a 4-month program that is designed to provide you with the tools, knowledge, coaching and confidence you need to find product-market fit and grow revenue.
There are five key components to The Revenue Accelerator:
- MXP Online – The Market Acceleration Program (MXP) is our proven go-to-market playbook and masterclass. With over 11 hours of in-depth video content, MXP Online is your on-demand coach showing you exactly how to win customers and grow revenue. MXP Online is not an academic online course. It is a rigorous, step-by-step program that includes over 85 videos, 30 playbooks, dozens of case studies and hundreds of practical tips to help you shorten the path to profitable revenue. Click here to access MXP Online.
- One-on-one Coaching – You will work directly with us. During these individual coaching sessions, we work with you to hold you accountable for your revenue goals and leverage our extensive go-to-market expertise to help you apply the revenue strategies developed using MXP Online and accelerate your path to profitable revenue.
- Group Workshops – When not working one-on-one with your GrowthX coach, you will be attending group workshops with a select group of B2B founders. One of the best ways for startups to learn is to see how others are doing it. During the group workshops, we will review and resolve specific challenges for each company.
- Group Working Sessions – In these dedicated group working sessions, small sub-groups of the cohort will meet with our coaches to focus on completing the specific aspects of the program that are most critical to your go-to-market success. In each session, there will be a specific topic and exercise for you to work on in advance. During the session, you will collect feedback from your coaches and peers that will help you better understand and execute the strategy that is most likely to succeed.
- Investor Readiness – The Revenue Accelerator is run by GrowthX, a Silicon Valley venture capital fund. This program is designed to help us find and qualify investment opportunities for our fund and our global network of B2B investors. At the end of the program, we will help you build your fundraising narrative, communicate your revenue progress using your MXP Online documentation and raise capital.
How do I apply for The Revenue Accelerator?
To apply, you will complete our Market Readiness Assessment and meet with our team to discuss your go-to-market needs and goals.
Once we’ve reviewed your Market Readiness Assessment, we will then reach out to schedule application interviews with qualified applicants. Click here to apply.
Will The Revenue Accelerator help me find investors?
Yes! As we say at GrowthX, “traction speaks louder than words or pitch decks”.
By participating in The Revenue Accelerator you will build a traction narrative and the documentation to back it up that will attract the right investors.
Hopefully, including GrowthX! We built The Revenue Accelerator to find great founders and earn the right to invest in them.
Who should apply to The Revenue Accelerator?
The Revenue Accelerator is for early-stage B2B startups that are ready to commit time, energy and resources towards the acquisition of revenue.
Any founder who has been through MXP Online will tell you that this is not a passive program and that to be successful, you must be prepared to do the work.
If you are a pre-revenue startup with an MVP or startup that is just starting to acquire customers and are looking to grow, this program will be a great opportunity for you.
Successful applicants are those who demonstrate a learn-it-all attitude, a desire to get better at customer acquisition and share our core values.
What is the time commitment for The Revenue Accelerator?
The program is 16-weeks long and you are required to attend all group workshops, small group coaching sessions, and one-on-one meetings over that time period.
Rather than take up your time with mentor sessions, guest speakers and lunch ’n learns, The Revenue Accelerator is designed to provide you with the bandwidth, expertise and tools to do the actual work of finding customers and growing revenue.
The commitment you are making is not to us; it’s to your co-founder(s), team and company. You should be prepared to spend 25% of your total time in any given week on winning customers and growing revenue. If you make this commitment, you will grow your revenue and avoid unnecessary and costly mistakes.
Do you invest in companies that graduate from The Revenue accelerator?
Yes, but it’s not guaranteed.
Does The Revenue Accelerator have an industry or sector focus?
No. At GrowthX, we have invested in and successfully accelerated companies from nearly every industry and business model and what we have found is that while products and markets are unique, the path to product market fit is not. It’s a formula.
While there are many industry- and sector-specific accelerator programs, most of them are loosely affiliated mentor networks that struggle to create meaningful impact. In our experience working with hundreds of entrepreneurs, we have yet to find a situation where industry background or lack thereof was a significant hindrance to our ability to grow revenue.
GrowthX Founders Get Real Results
"Prepare to be challenged! Participants come away with tools to differentiate your company from competitors and maximize revenues. Highly recommend the program!"
Gary Nikiforuk, Power Kinetic Networks
"Most other programs offer theoretical or high-level guidance. They don't get into specifics, which make it extremely difficult to execute. The MXP program is an extremely tactical, hands-on program that guides startups in a meaningful and purposeful way."
Serese Selanders, Solus Guard
"I have participated in accelerator programs in the past AND have worked in startup land for decades and I still found huge value in the program content and how we worked through our ICP & UVP to attain repeatable early traction. Let's just say I learned a few things by having a start-up coach + investor by my side each week for 4 months!"
Shannon Eubanks, RxThat
"We tripled our revenue in one month during the program and we are on track to do that again this month!"
Temi Okesanya, Road Aider
"Thanks to the GrowthX Revenue Accelerator we’re on track to surpass our highest quarterly goal to date!"
Kristy McCann Flynn, GoCoach
"GrowthX empowered us to science the shit out of sales!"
Jeremy Burke, DryRun
"We doubled revenue every month we were in the program!"
Chad Verity, Hölmetrics
"MXP Online cuts through the clutter and focuses entrepreneurial attention on what matters most early in the life cycle of a start-up: product-market fit. Consider yourself fortunate if you have the opportunity to be a GrowthX participant."
Jake Burlet, CanBiocin
"We grew 6X through the program!"
Brandon Kwong, Air Trail
“The timing of the program basically saved our company. It helped us go from cash burn to cash positive.”
Dirk Propp, Immigrate