As a B2B founder, you already know the importance of solving real customer problems. But in today’s rapidly evolving market, it’s not enough to simply build a functional product or service—you also need to position yourself within a larger movement. This is where memetic potential comes in: the ability to solve a specific customer problem …
Transform Your B2B Startup into a Category Leader—Here’s How Read More »
If you’re like most B2B founders, you’re pitching your startup while you’re still knee-deep running “in-process” experiments. These are hypotheses you’re trying to validate—and often, you’re seeking funding to test them. That’s all well and good, but in 2025 you can’t rely solely on in-process narratives when it comes to raising venture capital. Instead, focus …
The best place to find early revenue opportunities in the new year is your current pipeline. That might sound obvious, but without running a regular pipeline review meeting, you’re making sales harder than it needs to be and you’re putting your 2025 sales goals at risk. For B2B founders on the journey to product-market fit, …
Hit Your 2025 Sales Goals: The Power of Regular Pipeline Reviews Read More »
As a B2B founder, sales can feel like a constant uphill battle. You have an incredible product, a passionate team, and a growing vision, but somehow the pipeline is unpredictable, deals take forever to close, and scaling feels like an elusive dream. The good news? It’s (likely) not your product. It’s your (lack of) focus. …
Investors are no longer just looking at top-line revenue; they’re scrutinizing its quality. Is your revenue predictable, scalable, and rooted in a repeatable process? Or is it haphazard and dependent on a handful of hero deals? At GrowthX, we’ve built our entire investment model around helping B2B founders with sales. And now, we’re doubling down …
“If you really only get dopamine hits from money, than it’s hard to work on hard problems. You need to know your dopamine system; where do you get your dopamine from? Truly understand yourself.” That’s Aravind Srinivas, the founder of Perplexity, during his recent podcast conversation with Lex Fridman. Aravind shared that powerful insight in the context …
The term “product-market fit” is tossed around with the fervor of a magical incantation. Marc Andreessen stated that achieving product-market fit is the only thing that matters for a new venture. Yet, despite its ubiquitous use, the definition of product-market fit often remains nebulous and subjective. The Hazards of Subjectivity ChatGPT informs us that: “product-market …
One of the most frequent fundraising questions I get asked is: when should I raise money? It’s a question that doesn’t come with a one-size-fits-all answer. So, how do you know when the time is right? The answer lies in a simple mantra that founders who have met me have heard me say: “When you …
In my years of working alongside founders and helping them get to market, I’ve noticed a familiar set of common pitfalls that continue to persist. Here are four of the most common (and how to avoid making them): Pitfall #1: Channel Partnerships All too often, founders rely too heavily and too early on channel partnerships …
We’ve helped 100’s of founders develop and execute go-to-market strategies. Strategies that have helped them grow revenue and attract investors. While every company and industry provides its unique challenges, most go-to-market strategies lack the most basic elements of any good plan: a tangible goal and deadline. This common mistake condemns your revenue efforts – wasting …
