The Formula for GTM Success

We’ve helped 100’s of founders develop and execute go-to-market strategies. Strategies that have helped them grow revenue and attract investors. While every company and industry provides its unique challenges, most go-to-market strategies lack the most basic elements of any good plan: a tangible goal and deadline. This common mistake condemns your revenue efforts – wasting …

The Formula for GTM Success Read More »

Customers, Not Capitalists

In today’s startup landscape, with the ever-evolving VC market conditions, it’s more important than ever to have early revenue before dedicating valuable runway to seeking out and knocking on investors’ doors. In 2024, the venture capital market is as competitive as ever. While there’s still ample capital available, savvy investors are becoming increasingly selective. The …

Customers, Not Capitalists Read More »

Mastering B2B Sales Messaging

We’ve helped 100s of B2B founders increase their revenue through The Revenue Accelerator. One of the most common mistakes that we see founders make is messaging and marketing collateral meant to appeal to a wide audience of potential customers. The fear is that they will miss out on sales opportunities if their messaging is too …

Mastering B2B Sales Messaging Read More »

Spreadsheets, not Pitch Decks

The lore of the pitch deck and the theatre of the demo day are receding into the background and are being replaced with the rigors of building a thoughtful financial model.

The Accelerator Stack

The most successful accelerators are the ones that can consistently attract the best founders and, in turn, venture investors. However, that’s becoming increasingly more difficult for any single program to do, as the number of accelerators continues to surge and virtual-first programs create global competition. It’s become more challenging for accelerators to stand out in …

The Accelerator Stack Read More »

Go To Market in 2024

Traction speaks louder than words and pitch decks. Even more so in 2024! And not just any traction.  In 2024, your traction must be the result of a capital efficient go-to-market strategy. Regardless of your specific product and market, there are 4 keys to executing capital efficient go-to-market in 2024. Define Traction All too often, …

Go To Market in 2024 Read More »

What’s It Take to Find PMF?

Not finding product-market fit (and the systematic revenue that follows) is the most common cause of startup failure. So, what does it take to find product-market fit? I’m not asking how you find product-market fit. I covered that in this blog post. I’m asking about the traits that separate successful founders from the rest. What …

What’s It Take to Find PMF? Read More »

The 2022 SaaS Funding Napkin

Christoph Janz (PointNine) recently published the 2022 version of his popular SaaS Funding Napkin. As the name implies, the SaaS Funding Napkin aggregates primary SaaS milestones required to raise venture capital and summarizes them as if on the back of a napkin. The SaaS Funding Napkin is useful reference material for any SaaS founder.   …

The 2022 SaaS Funding Napkin Read More »

5 Steps to Confirm PMF

We all know that finding product-market fit is critical for any founder looking to grow their startup and attract investors. Accelerator and investors constantly stress to founders that they must acquire and demonstrate that they have product-market fit in order to be successful. But how do you know when you have product-market fit? For starters, …

5 Steps to Confirm PMF Read More »