How to Find PMF
Product-market fit does not come from building more features. Learn what it really takes to find PMF in B2B by focusing on real buyers, repeatable demand, and disciplined sales learning.
5 Steps to Confirm PMF
Early traction can be misleading. Learn the five practical steps B2B founders use to confirm true product-market fit by validating repeatable demand, measurable value, and consistent buyer urgency.
Investable Revenue
Investors do not fund random revenue. Learn how B2B founders build investable revenue by focusing their go-to-market strategy on repeatable demand, clear ICPs, and predictable sales execution.
What Do Investors Look for in a Pitch Deck
When reviewing your pitch deck, investors are looking to quickly assess whether or not you’re a good fit for what they invest in and at what stage they invest, and then to qualify whether or not you merit a deeper look that includes an initial meeting. Your pitch deck is not being used by an …
What to Include in Your Pitch Deck: The #1 Slide You Need
The most important slide in your pitch deck is the one slide that is most often missing, buried or has the least amount of useful detail. Every pitch deck I see includes a slide showing off an ulta-large Total Addressable Market. It shows a number with lots of trailing zeros in 35-point font. This top-down …
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3 Biggest Mistakes Founders Make when Creating a Pitch Deck
At GrowthX Capital, we see 500+ pitch decks every year. While we see a huge variety of pitch decks, there are a handful of mistakes founders consistently make that will cause investors to lose interest. This blog post explores three of the most common mistakes we see, so you know how to create a pitch …
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Flip the Meaning of SaaS for Your Go-to-Market Strategy
If you’re in the early stages of selling a SaaS product and don’t yet have product-market fit, you’ve probably got the acronym backwards. At early stages, the acronym SaaS stands for Service as a Software (not, Software as a Service). It’s not your technology that wins, but the insights you generate by seeking fit with …
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A Founder’s Guide to Investor Updates
It’s never too soon for founders to start regularly publishing a brief update to your stakeholder community (i.e., investor updates). As a venture investor, I have found a direct correlation between my top-performing companies and those founders who regularly update us on their ups and downs. Here’s a quick primer on why to start, who …
How accelerators can help startups raise more capital faster
At GrowthX, we sit at a unique position in the startup ecosystem. As a venture capital fund, we work with graduates of accelerator programs around the world to evaluate their fit for us. We also partner with accelerators to help them make their programs stronger, and we run The Revenue Accelerator. Because of this unique …
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The Golden Rule of Go-to-Market Strategy for B2B Products
Think about your work email inbox for a second. Every day, other businesses are reaching out to you. What do you typically do with those messages and emails? We bet you delete them. But, why do you delete them? Because the email writer clearly doesn’t know who you are or why you would need these …
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