Ever eagerly open a bag of chips, only to find about five chips and a lot of air? What if your sales messaging comes off the same way to your potential customers? Poorly designed, inconsistent messaging feels like a bag of chips to your prospects: mouth-watering at first glance, but when you open it, there …
Why Your Sales Messaging Might Be Like a Bag of Chips Read More »
“Be persistent” is the one revenue generation secret most founders misunderstand, and it costs them valuable opportunities. Across the dozens of founders we work with every year, I find that very few of them understand persistence. Your understanding of persistence can make or break your revenue generation efforts. Keep reading to find out what persistence …
The One Revenue Generation Secret Top Founders Know Read More »
The most common question we get asked while working with founders is, “What’s the best [insert campaign, channel, or other sales method] people are using right now?” It’s a common question because everyone is always on the lookout for ways to generate revenue faster. While there are any number of tricks and growth hacks for …
The Best Sales Strategy For a Fast Revenue Generation Plan Read More »
What if there was one thing you could start doing right now that didn’t require a significant time commitment and would drastically increase revenue? Would you commit time and resources? What if there were specific tasks you could tackle that would accelerate your revenue growth rate by as much as 28%? Would you be even …
We work with founders from around the world helping them go to market. As investors, that’s how we find, qualify and earn the right to invest in the best founders and companies. In doing this work, we’re often asked by our founders, “How long is my revenue strategy going to take? When will I see …
Founders are stuck relying on luck or a silver bullet strategy to generate revenue. Unfortunately, the truth is that there isn’t one fantastic question at the end of a sales call that will gain you more customers. It’s all about targeting successful revenue generation activities. The good news is that you are likely sitting on …
3 Proven Revenue Generation Activities to Grow Your Startup Read More »
Top-performing entrepreneurs know that the path to product-market fit is paved with good business judgment. But, even so, how do you know when the market is telling you that you’re onto something and that you’re ready to move forward? This is the most common question we get asked when working with start-ups. And the earliest …
Go-to-Market Strategy Stalled? Do These 3 Things Read More »
With Mars in the headlines, I recently re-read Commander Chris Hadfield’s book, “An Astronaut’s Guide to Life on Earth.” It offers a rare glimpse into an industry premised on iteration and built on decades of astonishing successes and spectacular failures; a program that attracts extraordinarily high-performing, risk-taking individuals powered forward through a lifetime of struggle …
Flight Rules: An Astronaut’s Guide to Life in a Startup Read More »
One of the biggest mistakes founding teams make is wasting time and energy on developing superfluous marketing and sales collateral. If you haven’t found your ideal customer profile or locked down your marketing messaging, anything you create will potentially be targeting the wrong customers. I see this happen all of the time as I work …
How to Avoid Wasting Time on the Wrong Sales Collateral Read More »
I wish I had a virtual reality app for founders that offered the best revenue model for startups, or a 3-D view of their revenue. We would put on our gear and go for an immersive deep dive to uncover which dollars were profitable, predictable and scalable – and then only scale those dollars. No …
Why 3-D Revenue is the Best Revenue Model for Startups Read More »
