One of the biggest mistakes founding teams make is wasting time and energy on developing superfluous marketing and sales collateral. If you haven’t found your ideal customer profile or locked down your marketing messaging, anything you create will potentially be targeting the wrong customers. I see this happen all of the time as I work …
How to Avoid Wasting Time on the Wrong Sales Collateral Read More »
I wish I had a virtual reality app for founders that offered the best revenue model for startups, or a 3-D view of their revenue. We would put on our gear and go for an immersive deep dive to uncover which dollars were profitable, predictable and scalable – and then only scale those dollars. No …
Why 3-D Revenue is the Best Revenue Model for Startups Read More »
Welcome to the fifth and final day of our week-long series on creating and sending effective personalized cold emails. Today we’ll cover how to handle cold email follow ups, and tips on boosting response rates. If you missed them, check out our previous posts on choosing the right tool for your cold email campaign, defining …
Cold Email 101 – Part 5: Guide to Cold Email Follow Up Read More »
Welcome to the fourth day of our week-long series on creating and sending effective personalized cold emails. Today we’re going to cover a cold email campaign setup. Basic Cold Email Campaign Setup Now that you’ve chosen your tools, set your goals and written your copy, it’s finally time to build your campaign. In your email …
Welcome to the third day of our week-long series on creating and sending effective personalized cold emails. Today we’re going to cover writing effective copy. Writing Email Copy Today we’re sharing real-world examples with proven techniques that you can start using immediately. The best salespeople are customer experts, not product experts. It’s easy (and tempting) …
Welcome to the second day of our week-long series on creating and sending effective personalized cold emails. Today we’ll be covering defining goals and understanding email metrics. Defining Goals Before writing a single word of email copy you need to decide what your goals are for a particular campaign. All too often, companies launch email …
Welcome to the first day of our week-long series on creating and sending effective personalized cold emails. It might sound contradictory, but personalized cold email marketing campaigns are easy to do and highly effective. Throughout the week, we want to hear from you! Please email us your questions and share your cold email experiences with …
Avoid the common cold email mistake of sending emails to the wrong people! Targeting your ideal buyer will save you time, money and increase your response and conversion rates. The answer is defining your Ideal Customer Profile. Keep reading to uncover: What an ICP is, and what it is not. Why identifying your ICP is …
Spoiler Alert: To find product market fit, identify the person with the buying power for your solution and find out what matters to them. Response rates are dropping. Focus on prospect quality, not quantity. Don’t confuse “scale” with “spray and pray” Make your ideal customer profile (ICP) as tight as possible and align messaging with …
Do These Things to Find Product Market Fit in 2022 Read More »
