Revenue Accelerated

Program Guide

One-on-One Coaching

You are paired with a dedicated coach who removes execution barriers. Our coaches are seasoned operators with deep B2B sales and startup experience. Coaching follows a structured rhythm – these are not open-ended sessions.

You don’t simply show up with your own agenda; every session is pre-scheduled during the first week of the program and guided by a system that delivers measurable outcomes. You also receive direct access to your coach’s calendar to schedule additional sessions as needed for real-time guidance.

This balance of structure and flexibility ensures that you get the focused, expert support you need, exactly when you need it.

Small Group Coaching

You are also grouped into small Pods with peers who share a common coach. This small-group format fosters accountability, collaboration, and real-time learning as you see what works (and what doesn’t) across multiple businesses.

Each Pod session follows the same structured rhythm as one-on-one coaching, ensuring every week ends with concrete progress toward revenue. Over time, Pods evolve into trusted peer advisory groups that often continue well beyond the program.

All-Cohort Coaching and Masterclasses

You also come together with all founders for cohort-wide masterclasses. These sessions provide a shared foundation in the core sales frameworks that every founder must master.

The all-cohort environment reinforces consistency across the program while creating a powerful sense of community.

Program Roadmap

Here's how you'll spend your 16 weeks:

GTM Pillar One: Ready Now Buyer (Weeks 1-7)

Defining your ideal customer used to provide an edge. If you knew exactly which companies and titles to target, you were ahead of most B2B teams. Now, thanks to AI, anyone can do that. Simply targeting the “right type” of company is no longer special. It’s no longer enough to find companies that fit your ICP.

During this coaching section, you will not only define your ICP, you will identify which segment buyers inside your ICP are actually ready to act. We’ve named that segment your Ready Now Buyer (RNB).

Your Ready Now Buyer is experiencing a current, specific trigger that makes buying relevant now. ICP tells you who belongs in the market. RNB tells you who’s ready within it.

Custom AI prompts accelerate the work from market segmentation to economic buyer identification to weighting your early-adopter trait rubrics.

By the end of this pillar, you will have:

A Current State Download. A structured assessment of your go-to-market resources including: people, process, collateral, and technology, forming the baseline from which every future decision is measured.
A Documented ICP and Ready Now Buyer. Validated using internal data, external research, and customer conversations, sharpened to prioritize buyers enticed by your current value, not your future roadmap.
A Buyer Readiness Signal Rubric. Account-level and contact-level signals weighted into a composite scoring system that answers the only question that matters early on: “Who do I focus on first?”
Conversational Framework. A structured methodology for customer conversations that diagnose before they prescribe, replacing demo-first instincts with a framework that earns the right to present a solution.

GTM Pillar Two: Earn the Meeting (Weeks 8-12)

With a validated Ready Now Buyer and the right conversational tools to engage them, you move from simply knowing who your buyer is to consistently reaching and converting them.

Most early-stage go to market efforts fail for a predictable reason. Founders confuse activity with progress. They generate conversations without clear learning goals. They collect data without a hypothesis. They tweak messaging without a disciplined way to test what is actually changing buyer behavior. The result is motion, but not momentum.

During this coaching section, the work is about replacing improvisation with structured evidence. When you define what progress looks like, anchor it to a clearly articulated Ready Now Buyer, and use every conversation as a deliberate experiment, your go to market motion becomes directional instead of reactive. You stop guessing what might work and start accumulating proof about what does.

Custom AI prompts are deeply embedded building customer acquisition project environments and iterating on UVP/USP versions.

By the end of this pillar, you will have:

Defined Market Milestones. Measurable outcomes that demonstrate learning or earning and the checkpoints that keep your go-to-market motion accountable and directed.
A Customer and Data Acquisition Strategy. Aligned to your Market Milestones and Ready Now Buyer, using your CRM as a living laboratory, not a static database.
Validated UVPs and USPs. Multiple versions tested with real prospects, with AI-powered prompts enabling rapid refinement until you converge on the messaging that actually resonates.
A Market Message Map. How your Ready Now Buyer perceives value, which messages land, and which proof points drive trust, the blueprint for everything that follows.

GTM Pillar Three: Meetings that Convert (Weeks 13–14)

Many founders can generate meetings once the targeting and messaging sharpen. The real constraint shows up immediately after. Conversations feel positive but drift. Next steps are vague. Pipeline builds unevenly. Activity increases but revenue lags. The issue is rarely effort. It is structure.

This coaching section is about transforming a calendar full of conversations into a system that produces momentum. Every meeting should either advance a real opportunity or produce a clear learning outcome that sharpens your approach. If neither happens, the meeting was noise.

Here, we move from earning attention to engineering outcomes.

Custom AI prompts reinforce this discipline by helping you prepare, diagnose, and follow up with consistency, so every conversation is structured, intentional, and easier to refine over time.

By the end of this pillar, you will have:

A Documented Campaign Strategy and Tracker. Focused outreach campaigns with defined goals, tactics, and learning metrics that sharpen your playbook.
A Repeatable Conversion Process. A structured approach to every sales conversation that moves prospects through diagnosis, fit confirmation, and clear next steps, turning meetings into pipeline rather than just conversations.
Pipeline Stability and Predictability. A recurring rhythm that prevents feast or famine cycles and ensures a consistent flow of qualified opportunities.

GTM Pillar Four: Revenue Management (Week 15-16)

Revenue Management isn’t a phase, it’s the discipline that’s been building since week one. In the final weeks, we formalize it: translating everything you’ve learned into a system that makes growth predictable rather than accidental.

During this coaching section, you’ll define a stage-based pipeline aligned to your buyer journey, instrument your CRM to surface the metrics that matter, and build the review cadence that turns deal data into process improvement and forecast accuracy.

By the end of this pillar, you will have:

A Stage-Based Sales Pipeline. Measurable entrance and exit criteria tied to customer actions, not internal feelings, with stage definitions reflecting the sales motion you’ve built throughout the program.
A Pipeline Review Framework. A consistent cadence for reviewing deals, diagnosing bottlenecks, and converting insight into action.
A Performance Baseline. Stage-by-stage conversion benchmarks and funnel math that enable forecasting accuracy and early detection of revenue volatility.
Must-Track Fields and Data Discipline. The specific fields required for every deal, including deal source and closed-lost reason, that separate repeatable revenue from random wins.