If you’re in the early stages of selling a SaaS product and don’t yet have product-market fit, you’ve probably got the acronym backwards. At early stages, the acronym SaaS stands for Service as a Software (not, Software as a Service). It’s not your technology that wins, but the insights you generate by seeking fit with …
Flip the Meaning of SaaS for Your Go-to-Market Strategy Read More »
It’s never too soon for founders to start regularly publishing a brief update to your stakeholder community (i.e., investor updates). As a venture investor, I have found a direct correlation between my top-performing companies and those founders who regularly update us on their ups and downs. Here’s a quick primer on why to start, who …
At GrowthX, we sit at a unique position in the startup ecosystem. As a venture capital fund, we work with graduates of accelerator programs around the world to evaluate their fit for us. We also partner with accelerators to help them make their programs stronger, and we run The Revenue Accelerator. Because of this unique …
How accelerators can help startups raise more capital faster Read More »
Think about your work email inbox for a second. Every day, other businesses are reaching out to you. What do you typically do with those messages and emails? We bet you delete them. But, why do you delete them? Because the email writer clearly doesn’t know who you are or why you would need these …
The Golden Rule of Go-to-Market Strategy for B2B Products Read More »
Once you launch your go-to-market strategy, you shouldn’t have to wait until the end to find out if you’ve been successful. What does a successful go-to-market strategy look like? There are several checkpoints along the way that will tell you whether your go-to-market strategy is on the right track. Many founders go through each phase …
What does a successful go-to-market strategy for startups look like? Read More »
As an accelerator operator or program manager you work hard to make sure that your startups are all “investor-ready.” Until now, that meant helping them craft their investor narrative, build their pitch deck, organize their data room and prepare for demo day. But times have changed. There are now more accelerators operating around the world. …
3 Ways Accelerators Can Help Founders Become Investor-Ready Read More »
At GrowthX, we’ve helped thousands of entrepreneurs go to market and achieve scale. We’re not just investors or startup mentors giving them anecdotal tips on how to do this. Our team operates in the trenches with each of our founders and helps with the strategic and tactical work of go to market, like writing emails …
Think for a moment how you intend to bring your product to market. What go-to-market strategy are you going to leverage to begin acquiring customers. If you’re like most founders, one of your first steps is to search the web for various go-to-market strategy models to copy. If you’ve already done that, then you know …
3 go-to-market strategy models to avoid (with alternatives) Read More »
In our last blog post, I detailed how the right go-to-market strategy for any startup is the one that will bring in the most amount of revenue with the least amount of effort. At GrowthX, we’ve developed go-to-market strategies for startups across every industry. There are five tactics we commonly use to fuel these strategies …
It’s already September. There are only three months left in the year, and those months will be packed with back-to-school events, holidays, end-of-year planning, and so much more. Not just for you but also for your potential customers. Between fiscal reports, year end planning, strategic offsites and alike, it can be very difficult to get …
How to Build a Go-to-Market Strategy for Success Read More »
