Once you launch your go-to-market strategy, you shouldn’t have to wait until the end to find out if you’ve been successful. What does a successful go-to-market strategy look like? There are several checkpoints along the way that will tell you whether your go-to-market strategy is on the right track. Many founders go through each phase …
What does a successful go-to-market strategy for startups look like? Read More »
As an accelerator operator or program manager you work hard to make sure that your startups are all “investor-ready.” Until now, that meant helping them craft their investor narrative, build their pitch deck, organize their data room and prepare for demo day. But times have changed. There are now more accelerators operating around the world. …
3 Ways Accelerators Can Help Founders Become Investor-Ready Read More »
At GrowthX, we’ve helped thousands of entrepreneurs go to market and achieve scale. We’re not just investors or startup mentors giving them anecdotal tips on how to do this. Our team operates in the trenches with each of our founders and helps with the strategic and tactical work of go to market, like writing emails …
Think for a moment how you intend to bring your product to market. What go-to-market strategy are you going to leverage to begin acquiring customers. If you’re like most founders, one of your first steps is to search the web for various go-to-market strategy models to copy. If you’ve already done that, then you know …
3 go-to-market strategy models to avoid (with alternatives) Read More »
In our last blog post, I detailed how the right go-to-market strategy for any startup is the one that will bring in the most amount of revenue with the least amount of effort. At GrowthX, we’ve developed go-to-market strategies for startups across every industry. There are five tactics we commonly use to fuel these strategies …
It’s already September. There are only three months left in the year, and those months will be packed with back-to-school events, holidays, end-of-year planning, and so much more. Not just for you but also for your potential customers. Between fiscal reports, year end planning, strategic offsites and alike, it can be very difficult to get …
How to Build a Go-to-Market Strategy for Success Read More »
When searching for answers about how to develop your go-to-market strategy, there are thousands of articles that all generally provide the same broad answers. The challenge is that these go-to-market definitions tell entrepreneurs what going to market means, but they don’t really provide any value or tactical advice on how to actually do it. They …
What is Go-to-Market Strategy? (Definition and Expert Tips) Read More »
The founder of one of our portfolio companies had the idea to develop a tool that would enable schools to live stream sporting events at ESPN-level quality. By enabling schools to create such high quality productions, the schools would generate additional revenue by creating hyper-local online ad inventory. While the founder had achieved some initial …
Successful SaaS Go-to-Market Strategy: A Case Study Read More »
Think about the last time you went on a road trip (maybe it was just as recent as 2020 when many people chose cars over planes because of the pandemic). A lot of planning probably went into that trip about where to go, what to pack, how much money to bring for gas, which snacks …
How to Map Out a Go-to-Market Strategy Framework Read More »
Over the years, we’ve worked with thousands of startups on developing their go-to-market strategy. While products and markets may be unique, the path to finding product-market fit is not; it’s a formula. In helping founders all around the world implement our go-to-market formula, we’ve found that there are eight common go-to-market strategy questions that most …
8 Common Go-to-Market Strategy Questions, Answered Read More »
