The standard to become investment-ready has changed and it now requires a systematic go-to-market strategy. Savvy venture investors are no longer distracted by a shiny new product and an ultra-large total addressable market. The application of existing technology to a new problem and a market large enough to enable the big, fast growth required by …
You’re Investment-Ready When You Have Investable Revenue Read More »
Here are the five primary reasons why your accelerator needs go-to-market programming (including a detailed guide to help you implement best practices today). 1. Your founders need a go-to-market strategy to satisfy the new standard of investor-readiness. Times have changed for accelerators. It’s no longer enough to help your founders build their pitch deck, organize …
5 Reasons Your Accelerator Needs Go-To-Market Programming Read More »
When reviewing your pitch deck, investors are looking to quickly assess whether or not you’re a good fit for what they invest in and at what stage they invest, and then to qualify whether or not you merit a deeper look that includes an initial meeting. Your pitch deck is not being used by an …
The most important slide in your pitch deck is the one slide that is most often missing, buried or has the least amount of useful detail. Every pitch deck I see includes a slide showing off an ulta-large Total Addressable Market. It shows a number with lots of trailing zeros in 35-point font. This top-down …
What to Include in Your Pitch Deck: The #1 Slide You Need Read More »
At GrowthX Capital, we see 500+ pitch decks every year. While we see a huge variety of pitch decks, there are a handful of mistakes founders consistently make that will cause investors to lose interest. This blog post explores three of the most common mistakes we see, so you know how to create a pitch …
3 Biggest Mistakes Founders Make when Creating a Pitch Deck Read More »
If you’re in the early stages of selling a SaaS product and don’t yet have product-market fit, you’ve probably got the acronym backwards. At early stages, the acronym SaaS stands for Service as a Software (not, Software as a Service). It’s not your technology that wins, but the insights you generate by seeking fit with …
Flip the Meaning of SaaS for Your Go-to-Market Strategy Read More »
It’s never too soon for founders to start regularly publishing a brief update to your stakeholder community (i.e., investor updates). As a venture investor, I have found a direct correlation between my top-performing companies and those founders who regularly update us on their ups and downs. Here’s a quick primer on why to start, who …
At GrowthX, we sit at a unique position in the startup ecosystem. As a venture capital fund, we work with graduates of accelerator programs around the world to evaluate their fit for us. We also partner with accelerators to help them make their programs stronger, and we run The Revenue Accelerator. Because of this unique …
How accelerators can help startups raise more capital faster Read More »
Think about your work email inbox for a second. Every day, other businesses are reaching out to you. What do you typically do with those messages and emails? We bet you delete them. But, why do you delete them? Because the email writer clearly doesn’t know who you are or why you would need these …
The Golden Rule of Go-to-Market Strategy for B2B Products Read More »
Once you launch your go-to-market strategy, you shouldn’t have to wait until the end to find out if you’ve been successful. What does a successful go-to-market strategy look like? There are several checkpoints along the way that will tell you whether your go-to-market strategy is on the right track. Many founders go through each phase …
What does a successful go-to-market strategy for startups look like? Read More »
