Welcome to the second day of our week-long series on creating and sending effective personalized cold emails. Today we’ll be covering defining goals and understanding email metrics. Defining Goals Before writing a single word of email copy you need to decide what your goals are for a particular campaign. All too often, companies launch email …
Welcome to the first day of our week-long series on creating and sending effective personalized cold emails. It might sound contradictory, but personalized cold email marketing campaigns are easy to do and highly effective. Throughout the week, we want to hear from you! Please email us your questions and share your cold email experiences with …
Avoid the common cold email mistake of sending emails to the wrong people! Targeting your ideal buyer will save you time, money and increase your response and conversion rates. The answer is defining your Ideal Customer Profile. Keep reading to uncover: What an ICP is, and what it is not. Why identifying your ICP is …
Spoiler Alert: To find product market fit, identify the person with the buying power for your solution and find out what matters to them. Response rates are dropping. Focus on prospect quality, not quantity. Don’t confuse “scale” with “spray and pray” Make your ideal customer profile (ICP) as tight as possible and align messaging with …
Do These Things to Find Product Market Fit in 2022 Read More »
That simple three-word message – Bitcoins on pizza – has become a catch phrase among GrowthX portfolio founders. I’ve been using it to quickly and delicately advise them that they may be spending their highly valuable time on relatively low or non-priority activities, which hurts their startup revenue growth. It snaps them out of it …
Startup Revenue Growth: Stop Spending Bitcoins on Pizza Read More »
Gil Beyda, a partner at Comcast Ventures, recently contributed this important article for TechCrunch detailing the myriad reasons why startups should consider taking capital from corporate venture capital. Sure, he’s a corporate venture capitalist, so you would expect that viewpoint. But, the venture capital fund that I co-founded, GrowthX, is traditional venture capital (not corporate) …
It’s Time to Reconsider Startups and Venture Capital [Gil Beyda] Read More »
