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At Early Stage, Selling SaaS Requires Flipping the Acronym
If you're in the early stages of selling a SaaS product, it's time to rethink the meaning of SaaS. In the early stages of bringing disruptive innovation to market, the acronym SaaS stands for Service as a Software (not Software as a Service). It's not your technology...
How to Avoid Wasting Time on the Wrong Sales Collateral
One of the biggest mistakes founding teams make is wasting time and energy on developing superfluous marketing and sales collateral. If you haven’t found your ideal customer profile or locked down your marketing messaging, anything you create will potentially be...
Why 3-D Revenue is the Best Revenue Model for Startups
I wish I had a virtual reality app for startup founders that offered a 3-D view of their revenue. We would put on our gear and go for an immersive deep dive to uncover which dollars were profitable, predictable and scalable - and then only scale those dollars. No such...
Cold Email 101 – Part 5: Guide to Cold Email Follow Up
Welcome to the fifth and final day of our week-long series on creating and sending effective personalized cold emails. Today we’ll cover how to handle cold email follow ups, and tips on boosting response rates. If you missed them, check out our previous posts on...
Cold Email 101 – Part 4: Cold Email Campaign
Welcome to the fourth day of our week-long series on creating and sending effective personalized cold emails. Today we’re going to cover a cold email campaign setup. Basic Cold Email Campaign Setup Now that you’ve chosen your tools, set your goals and written your...
Cold Email 101 – Part 3: Email Copy
Welcome to the third day of our week-long series on creating and sending effective personalized cold emails. Today we’re going to cover writing effective copy. Writing Email Copy Today we’re sharing real-world examples with proven techniques that you can start using...
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