Go-to-Market Insights

The most important slide in your pitch deck is the one slide that is most often missing, buried or has the least amount of useful detail. Every pitch deck I see includes a slide showing off an ulta-large Total Addressable Market. It shows a number with lots of...

At GrowthX Capital, we see 500+ pitch decks every year. While we see a huge variety of pitch decks, there are a handful of mistakes founders consistently make that will cause investors to lose interest. This blog post explores three of the most common mistakes we see,...

I’ve been working with founders for nearly 25 years. As their attorney, as a co-founder and now as a venture capitalist. At GrowthX, we’ve invested in nearly 50 seed stage companies.. One of the most common mistakes I see founders make is trying to build their pitch...

If you're in the early stages of selling a SaaS product and don't yet have product-market fit, you’ve probably got the acronym backwards. At early stages, the acronym SaaS stands for Service as a Software (not, Software as a Service). It's not your technology that...

It’s never too soon for founders to start regularly publishing a brief update to your stakeholder community (i.e., investor updates). As a venture investor, I have found a direct correlation between my top-performing companies and those founders who regularly update...

At GrowthX, we sit at a unique position in the startup ecosystem. As a venture capital fund, we work with graduates of accelerator programs around the world to evaluate their fit for us. We also partner with accelerators around the world to help them make their...