G Insights
Practical insights to help you win.
Welcome to our ever-growing collection of expert resources! This is not a passive blog. Lookout for downloadable playbooks, interactive videos, and other tools to help you do the actual work of finding product-market fit and raising capital.
Featured
Looking for PMF? First Find Your Why.
“If you really only get dopamine hits from money, than it’s hard to work on hard problems. You need to know your dopamine system; where do you get your dopamine from? Truly understand yourself.” That's Aravind...
“If you really only get dopamine hits from money, than it’s hard to work on hard problems. You need to know your dopamine system; where do you get your dopamine from? Truly understand yourself.” That's Aravind...
Get to Market
The term "product-market fit" is tossed around with the fervor of a magical incantation. Marc Andreessen stated that achieving product-market fit is the only thing that matters for a new venture.Yet, despite its ubiquitous use,...
Get to Market
One of the most frequent fundraising questions I get asked is: when should I raise money?It's a question that doesn't come with a one-size-fits-all answer. So, how do you know when the time is right?...
Venture Capital
In my years of working alongside founders and helping them get to market, I’ve noticed a familiar set of common pitfalls that continue to persist.Here are four of the most common (and how to avoid...
Get to Market
Every day, for over 10 years, I’ve helped founders develop and execute go-to-market strategies. Strategies that have helped them grow revenue and attract investors. While every company and industry provides its unique challenges, most go-to-market...
Get to Market
In today's startup landscape, with the ever-evolving VC market conditions, it's more important than ever to have early revenue before dedicating valuable runway to seeking out and knocking on investors' doors.In 2024, the venture capital...
Thought Leadership
I’ve helped 100s of B2B founders increase their revenue through The Revenue Accelerator.One of the most common mistakes that I see founders make is messaging and marketing collateral meant to appeal to a wide audience...
Get to Market
The lore of the pitch deck and the theatre of the demo day are receding into the background and are being replaced with the rigors of building a thoughtful financial model.
Venture Capital
The most successful accelerators are the ones that can consistently attract the best founders and, in turn, venture investors. However, that’s becoming increasingly more difficult for any single program to do, as the number of...
Thought Leadership
Traction speaks louder than words and pitch decks. Even more so in 2024! And not just any traction. In 2024, your traction must be the result of a capital efficient go-to-market strategy.Regardless of your specific product...
Get to Market
Not finding product-market fit (and the systematic revenue that follows) is the most common cause of startup failure. So, what does it take to find product-market fit?I’m not asking how you find product-market fit. I...
Get to Market
Christoph Janz (PointNine) recently published the 2022 version of his popular SaaS Funding Napkin.As the name implies, the SaaS Funding Napkin aggregates primary SaaS milestones required to raise venture capital and summarizes them as if...
Thought Leadership
We all know that finding product-market fit is critical for any founder looking to grow their startup and attract investors.Accelerator and investors constantly stress to founders that they must acquire and demonstrate that they have...
Get to Market
A lack of local capital. That’s one of the most common challenges that we hear from accelerator operators (and founders) in nascent startup ecosystems around the world.In reality, when we dig deeper, in the vast...
Thought Leadership
Raising venture capital is so much more than building a pitch deck. So, why are there so few resources to help founders understand what venture capital is, how it behaves and why, and - most...
Venture Capital
The standard to become investment-ready has changed and it now requires a systematic go-to-market strategy. Savvy venture investors are no longer distracted by a shiny new product and an ultra-large total addressable market.The application of...
Get to Market
Here are the five primary reasons why your accelerator needs go-to-market programming (including a detailed guide to help you implement best practices today).1. Your founders need a go-to-market strategy to satisfy the new standard of...
Get to Market
When reviewing your pitch deck, investors are looking to quickly assess whether or not you’re a good fit for what they invest in and at what stage they invest, and then to qualify whether or...
Venture Capital
The most important slide in your pitch deck is the one slide that is most often missing, buried or has the least amount of useful detail.Every pitch deck I see includes a slide showing off...
Venture Capital
At GrowthX Capital, we see 500+ pitch decks every year. While we see a huge variety of pitch decks, there are a handful of mistakes founders consistently make that will cause investors to lose interest.This...
Venture Capital
If you're in the early stages of selling a SaaS product and don't yet have product-market fit, you’ve probably got the acronym backwards. At early stages, the acronym SaaS stands for Service as a Software...
Get to Market
It’s never too soon for founders to start regularly publishing a brief update to your stakeholder community (i.e., investor updates). As a venture investor, I have found a direct correlation between my top-performing companies and...
Venture Capital
At GrowthX, we sit at a unique position in the startup ecosystem. As a venture capital fund, we work with graduates of accelerator programs around the world to evaluate their fit for us. We also...
Venture Capital
Think about your work email inbox for a second. Every day, other businesses are reaching out to you. What do you typically do with those messages and emails? We bet you delete them.But, why do...
Get to Market
Once you launch your go-to-market strategy, you shouldn’t have to wait until the end to find out if you’ve been successful. What does a successful go-to-market strategy look like? There are several checkpoints along the way...
Get to Market
As an accelerator operator or program manager you work hard to make sure that your startups are all “investor-ready.” Until now, that meant helping them craft their investor narrative, build their pitch deck, organize their...
Venture Capital
At GrowthX, we’ve helped thousands of entrepreneurs go to market and achieve scale. We’re not just investors or startup mentors giving them anecdotal tips on how to do this. Our team operates in the trenches...
Get to Market
Think for a moment how you intend to bring your product to market. What go-to-market strategy are you going to leverage to begin acquiring customers. If you’re like most founders, one of your first steps...
Get to Market
In our last blog post, I detailed how the right go-to-market strategy for any startup is the one that will bring in the most amount of revenue with the least amount of effort. At GrowthX, we’ve...
Get to Market
It’s already September. There are only three months left in the year, and those months will be packed with back-to-school events, holidays, end-of-year planning, and so much more. Not just for you but also for...
Get to Market
When searching for answers about how to develop your go-to-market strategy, there are thousands of articles that all generally provide the same broad answers. The challenge is that these go-to-market definitions tell entrepreneurs what going...
Get to Market
The founder of one of our portfolio companies had the idea to develop a tool that would enable schools to live stream sporting events at ESPN-level quality. By enabling schools to create such high quality...
Get to Market
Think about the last time you went on a road trip (maybe it was just as recent as 2020 when many people chose cars over planes because of the pandemic). A lot of planning probably...
Get to Market
Over the years, we’ve worked with thousands of startups on developing their go-to-market strategy. While products and markets may be unique, the path to finding product-market fit is not; it’s a formula. In helping founders all...
Get to Market
In a recent blog post, I discussed my top five tips for startups to effectively plan their go-to-market strategy. It’s now time to shift towards executing that plan.In this article, I’m going to reveal the...
Get to Market
You’ve spent hours, months, or even years building a great product. Now all you need are customers to show it. Time to execute a go-to-market strategy as quickly as possible and strike while the iron’s...
Get to Market
Ever eagerly open a bag of chips, only to find about five chips and a lot of air? What if your sales messaging comes off the same way to your potential customers? Poorly designed, inconsistent...
Get to Market
“Be persistent” is the one revenue generation secret most founders misunderstand, and it costs them valuable opportunities. Across the dozens of founders we work with every year, I find that very few of them understand...
Get to Market
The most common question we get asked while working with founders is, “What’s the best [insert campaign, channel, or other sales method] people are using right now?” It’s a common question because everyone is always...
Get to Market
What if there was one thing you could start doing right now that didn’t require a significant time commitment and would drastically increase revenue? Would you commit time and resources?What if there were specific tasks...
Get to Market
We work with founders from around the world helping them go to market. As investors, that’s how we find, qualify and earn the right to invest in the best founders and companies. In doing this...
Get to Market
Founders are stuck relying on luck or a silver bullet strategy to generate revenue. Unfortunately, the truth is that there isn’t one fantastic question at the end of a sales call that will gain you...
Get to Market
Top-performing entrepreneurs know that the path to product-market fit is paved with good business judgment. But, even so, how do you know when the market is telling you that you’re onto something and that you're...
Get to Market
With Mars in the headlines, I recently re-read Commander Chris Hadfield’s book, “An Astronaut’s Guide to Life on Earth.”It offers a rare glimpse into an industry premised on iteration and built on decades of astonishing...
Thought Leadership
One of the biggest mistakes founding teams make is wasting time and energy on developing superfluous marketing and sales collateral. If you haven’t found your ideal customer profile or locked down your marketing messaging, anything...
Get to Market
I wish I had a virtual reality app for founders that offered the best revenue model for startups, or a 3-D view of their revenue. We would put on our gear and go for an...
Get to Market
Welcome to the fifth and final day of our week-long series on creating and sending effective personalized cold emails. Today we’ll cover how to handle cold email follow ups, and tips on boosting response rates.If...
Get to Market
Welcome to the fourth day of our week-long series on creating and sending effective personalized cold emails. Today we’re going to cover a cold email campaign setup.Basic Cold Email Campaign SetupNow that you’ve chosen your...
Get to Market
Welcome to the third day of our week-long series on creating and sending effective personalized cold emails. Today we’re going to cover writing effective copy.Writing Email CopyToday we’re sharing real-world examples with proven techniques that...
Get to Market
Welcome to the second day of our week-long series on creating and sending effective personalized cold emails. Today we’ll be covering defining goals and understanding email metrics.Defining GoalsBefore writing a single word of email copy...
Get to Market
Welcome to the first day of our week-long series on creating and sending effective personalized cold emails. It might sound contradictory, but personalized cold email marketing campaigns are easy to do and highly effective. Throughout...
Get to Market
Avoid the common cold email mistake of sending emails to the wrong people! Targeting your ideal buyer will save you time, money and increase your response and conversion rates. The answer is defining your Ideal...
Get to Market
Spoiler Alert: To find product market fit, identify the person with the buying power for your solution and find out what matters to them. Response rates are dropping. Focus on prospect quality, not quantity. Don’t...
Get to Market
That simple three-word message - Bitcoins on pizza - has become a catch phrase among GrowthX portfolio founders. I’ve been using it to quickly and delicately advise them that they may be spending their highly...
Thought Leadership
Gil Beyda, a partner at Comcast Ventures, recently contributed this important article for TechCrunch detailing the myriad reasons why startups should consider taking capital from corporate venture capital. Sure, he’s a corporate venture capitalist, so...
Venture Capital
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I’ve helped 100s of B2B founders increase their revenue through The Revenue Accelerator.One of the most common mistakes that I see founders make is messaging and marketing collateral meant to appeal to a wide audience...
Get to Market
The lore of the pitch deck and the theatre of the demo day are receding into the background and are being replaced with the rigors of building a thoughtful financial model.
Venture Capital
The most successful accelerators are the ones that can consistently attract the best founders and, in turn, venture investors. However, that’s becoming increasingly more difficult for any single program to do, as the number of...
Thought Leadership
Traction speaks louder than words and pitch decks. Even more so in 2024! And not just any traction. In 2024, your traction must be the result of a capital efficient go-to-market strategy.Regardless of your specific product...
Get to Market
Not finding product-market fit (and the systematic revenue that follows) is the most common cause of startup failure. So, what does it take to find product-market fit?I’m not asking how you find product-market fit. I...
Get to Market
Christoph Janz (PointNine) recently published the 2022 version of his popular SaaS Funding Napkin.As the name implies, the SaaS Funding Napkin aggregates primary SaaS milestones required to raise venture capital and summarizes them as if...
Thought Leadership
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